Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
ADVERTISING | - | Fall Semester | 2+0 | 2 | 4 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | |
Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
Assistant(s) | |
Aim | To make students have the ability to plan an advertising campaign rationally with its various steps by learning basic concepts about advertising, tools, processes, organizations and new tendencies. |
Course Content | This course contains; Introduction of the course, the scope, the reason, the importance, rules and requirements, basic concepts, communication, marketing communication and basic concepts about advertising,Relationships with advertising with other fields: marketing and advertising, economy and advertising, law and advertising, sociology and advertising, psychology and advertising, social psychology and advertising, anthropology and advertising, statistics and advertising, art and advertising, countries and advertising schools: USA, England, France, Germany, Japan, Turkey,Advertising media and its features, broadcasting advertising media, radio, TV, printed advertising media, newspaper, magazine, direct mailing and other advertising materials,Outdoor advertising media, transit advertising media, internet sales place, advertising aplications, cinema,Functioning process of advertising, traditional, effect models, AIDA model, NAIDAS model, DAGMAR model, Hierarchy of effects model, adoption of the innovations model, information cultivation model, Affinity based models, Low affinity learning model, FCB Grid, Rossiter and Percy Grid, Possibility of detailing model,Advertising campaign concept, advertising campaign steps, situation analyse,Levels of advertising campaign, determination of the advertising targets, determination of the message strategy,Levels of advertising campaign, determination of media planning strategy, determination of advertising budget, levels of advertising campaign, measurement of advertising effectiveness,Midterm Exam,New tendencies in advertising, International and global advertising, corporate social responsibility campaigns and corporate advertising, E-marketing and advertising, verbal marketing and advertising, Permitted marketing and advertising, mobile trade/mobile marketing and advertising,New tendencies in advertising, advergaming, relational marketing, experimental marketing, entertainment marketing, green marketing, guerrilla marketing,Organizations related to advertising, advertising agencies, media agencies,National and international sectoral organizations related to advertising,Ethic and supervision mechanisms in advertising, concept of ethic and ethic in advertising, related supervision mechanisms in advertising. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1-Students will be able to comprehend the importance of advertising from the point of marketing communication | 10, 16, 21, 9 | |
2-Students will be able to know advertising media | 16, 37, 9 | |
3-Students will be able to plan advertising campaign | 14, 16, 19, 5 | F |
4-Students will be able to aware of the new tendencies in advertising | 16, 18, 23, 37 | |
5-Students will be able to know the relevant organizations in advertising | 19, 2, 5, 9 | |
6-Students will be able to follow the periodical and non-periodicals | 14, 16, 9 |
Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 21: Simulation Technique, 23: Concept Map Technique, 37: Computer-Internet Supported Instruction, 5: Cooperative Learning, 9: Lecture Method |
Assessment Methods: | F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction of the course, the scope, the reason, the importance, rules and requirements, basic concepts, communication, marketing communication and basic concepts about advertising | |
2 | Relationships with advertising with other fields: marketing and advertising, economy and advertising, law and advertising, sociology and advertising, psychology and advertising, social psychology and advertising, anthropology and advertising, statistics and advertising, art and advertising, countries and advertising schools: USA, England, France, Germany, Japan, Turkey | |
3 | Advertising media and its features, broadcasting advertising media, radio, TV, printed advertising media, newspaper, magazine, direct mailing and other advertising materials | |
4 | Outdoor advertising media, transit advertising media, internet sales place, advertising aplications, cinema | |
5 | Functioning process of advertising, traditional, effect models, AIDA model, NAIDAS model, DAGMAR model, Hierarchy of effects model, adoption of the innovations model, information cultivation model, Affinity based models, Low affinity learning model, FCB Grid, Rossiter and Percy Grid, Possibility of detailing model | |
6 | Advertising campaign concept, advertising campaign steps, situation analyse | |
7 | Levels of advertising campaign, determination of the advertising targets, determination of the message strategy | |
8 | Levels of advertising campaign, determination of media planning strategy, determination of advertising budget, levels of advertising campaign, measurement of advertising effectiveness | |
9 | Midterm Exam | |
10 | New tendencies in advertising, International and global advertising, corporate social responsibility campaigns and corporate advertising, E-marketing and advertising, verbal marketing and advertising, Permitted marketing and advertising, mobile trade/mobile marketing and advertising | |
11 | New tendencies in advertising, advergaming, relational marketing, experimental marketing, entertainment marketing, green marketing, guerrilla marketing | |
12 | Organizations related to advertising, advertising agencies, media agencies | |
13 | National and international sectoral organizations related to advertising | |
14 | Ethic and supervision mechanisms in advertising, concept of ethic and ethic in advertising, related supervision mechanisms in advertising |
Resources |
Instructor's lecture notes |
Müge Elden, "Reklam ve Reklamcılık" Sav Yayınları ISBN 9754688085 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | To be able to understand the basic concepts of Radio and Television. | X | |||||
2 | Will be able to master general action in radio and tlevision systems | X | |||||
3 | Will be able to master legislation of radio and television systems | X | |||||
4 | Will be able to obtain basic law and business ethics. | X | |||||
5 | Will be able to obtain written and verbal informations | X | |||||
6 | Will be able to comment and evaluate concerning with course of legislation | X | |||||
7 | Will be pursuit and dissolution on account of transaction and affairs of legislation | X | |||||
8 | Wiil be able to know English and information technology required to provide services. | X | |||||
9 | Will be able to apply radio and tlevision process in the direct of course information, in accordance with team work or self study. | X | |||||
10 | Will be able to obtain ability of making a decision autonomously and using initiative. | X | |||||
11 | Will be able to know importance of life long learning, following changings about social insurance and obtain ability of evaluation. | X | |||||
12 | Will be able to verbalisation and deposition about radio and television. | X | |||||
13 | Will be able to reply by using information technologies to other persons and institues. | X | |||||
14 | Will be able to maintain process about social insurance in accordance with abilities. | X | |||||
15 | Will be able to be aware of professional ethics, responsibility, quality, law and treat fairly. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 2 | 28 | |||
Guided Problem Solving | 4 | 16 | 64 | |||
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 0 | 0 | 0 | |||
Quiz | 2 | 6 | 12 | |||
Midterm Exam | 1 | 10 | 10 | |||
General Exam | 1 | 12 | 12 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 126 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(126/30) | 4 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
ADVERTISING | - | Fall Semester | 2+0 | 2 | 4 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | |
Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
Assistant(s) | |
Aim | To make students have the ability to plan an advertising campaign rationally with its various steps by learning basic concepts about advertising, tools, processes, organizations and new tendencies. |
Course Content | This course contains; Introduction of the course, the scope, the reason, the importance, rules and requirements, basic concepts, communication, marketing communication and basic concepts about advertising,Relationships with advertising with other fields: marketing and advertising, economy and advertising, law and advertising, sociology and advertising, psychology and advertising, social psychology and advertising, anthropology and advertising, statistics and advertising, art and advertising, countries and advertising schools: USA, England, France, Germany, Japan, Turkey,Advertising media and its features, broadcasting advertising media, radio, TV, printed advertising media, newspaper, magazine, direct mailing and other advertising materials,Outdoor advertising media, transit advertising media, internet sales place, advertising aplications, cinema,Functioning process of advertising, traditional, effect models, AIDA model, NAIDAS model, DAGMAR model, Hierarchy of effects model, adoption of the innovations model, information cultivation model, Affinity based models, Low affinity learning model, FCB Grid, Rossiter and Percy Grid, Possibility of detailing model,Advertising campaign concept, advertising campaign steps, situation analyse,Levels of advertising campaign, determination of the advertising targets, determination of the message strategy,Levels of advertising campaign, determination of media planning strategy, determination of advertising budget, levels of advertising campaign, measurement of advertising effectiveness,Midterm Exam,New tendencies in advertising, International and global advertising, corporate social responsibility campaigns and corporate advertising, E-marketing and advertising, verbal marketing and advertising, Permitted marketing and advertising, mobile trade/mobile marketing and advertising,New tendencies in advertising, advergaming, relational marketing, experimental marketing, entertainment marketing, green marketing, guerrilla marketing,Organizations related to advertising, advertising agencies, media agencies,National and international sectoral organizations related to advertising,Ethic and supervision mechanisms in advertising, concept of ethic and ethic in advertising, related supervision mechanisms in advertising. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1-Students will be able to comprehend the importance of advertising from the point of marketing communication | 10, 16, 21, 9 | |
2-Students will be able to know advertising media | 16, 37, 9 | |
3-Students will be able to plan advertising campaign | 14, 16, 19, 5 | F |
4-Students will be able to aware of the new tendencies in advertising | 16, 18, 23, 37 | |
5-Students will be able to know the relevant organizations in advertising | 19, 2, 5, 9 | |
6-Students will be able to follow the periodical and non-periodicals | 14, 16, 9 |
Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 21: Simulation Technique, 23: Concept Map Technique, 37: Computer-Internet Supported Instruction, 5: Cooperative Learning, 9: Lecture Method |
Assessment Methods: | F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction of the course, the scope, the reason, the importance, rules and requirements, basic concepts, communication, marketing communication and basic concepts about advertising | |
2 | Relationships with advertising with other fields: marketing and advertising, economy and advertising, law and advertising, sociology and advertising, psychology and advertising, social psychology and advertising, anthropology and advertising, statistics and advertising, art and advertising, countries and advertising schools: USA, England, France, Germany, Japan, Turkey | |
3 | Advertising media and its features, broadcasting advertising media, radio, TV, printed advertising media, newspaper, magazine, direct mailing and other advertising materials | |
4 | Outdoor advertising media, transit advertising media, internet sales place, advertising aplications, cinema | |
5 | Functioning process of advertising, traditional, effect models, AIDA model, NAIDAS model, DAGMAR model, Hierarchy of effects model, adoption of the innovations model, information cultivation model, Affinity based models, Low affinity learning model, FCB Grid, Rossiter and Percy Grid, Possibility of detailing model | |
6 | Advertising campaign concept, advertising campaign steps, situation analyse | |
7 | Levels of advertising campaign, determination of the advertising targets, determination of the message strategy | |
8 | Levels of advertising campaign, determination of media planning strategy, determination of advertising budget, levels of advertising campaign, measurement of advertising effectiveness | |
9 | Midterm Exam | |
10 | New tendencies in advertising, International and global advertising, corporate social responsibility campaigns and corporate advertising, E-marketing and advertising, verbal marketing and advertising, Permitted marketing and advertising, mobile trade/mobile marketing and advertising | |
11 | New tendencies in advertising, advergaming, relational marketing, experimental marketing, entertainment marketing, green marketing, guerrilla marketing | |
12 | Organizations related to advertising, advertising agencies, media agencies | |
13 | National and international sectoral organizations related to advertising | |
14 | Ethic and supervision mechanisms in advertising, concept of ethic and ethic in advertising, related supervision mechanisms in advertising |
Resources |
Instructor's lecture notes |
Müge Elden, "Reklam ve Reklamcılık" Sav Yayınları ISBN 9754688085 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | To be able to understand the basic concepts of Radio and Television. | X | |||||
2 | Will be able to master general action in radio and tlevision systems | X | |||||
3 | Will be able to master legislation of radio and television systems | X | |||||
4 | Will be able to obtain basic law and business ethics. | X | |||||
5 | Will be able to obtain written and verbal informations | X | |||||
6 | Will be able to comment and evaluate concerning with course of legislation | X | |||||
7 | Will be pursuit and dissolution on account of transaction and affairs of legislation | X | |||||
8 | Wiil be able to know English and information technology required to provide services. | X | |||||
9 | Will be able to apply radio and tlevision process in the direct of course information, in accordance with team work or self study. | X | |||||
10 | Will be able to obtain ability of making a decision autonomously and using initiative. | X | |||||
11 | Will be able to know importance of life long learning, following changings about social insurance and obtain ability of evaluation. | X | |||||
12 | Will be able to verbalisation and deposition about radio and television. | X | |||||
13 | Will be able to reply by using information technologies to other persons and institues. | X | |||||
14 | Will be able to maintain process about social insurance in accordance with abilities. | X | |||||
15 | Will be able to be aware of professional ethics, responsibility, quality, law and treat fairly. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |