It provides a practical understanding of semiotics and develops critical thinking skills. Logical thinking in design learns to use semiotics to analyze meaning and culture.
Course Content
This course contains; Historical process of visual art,Definition of the concept of culture
,The influence of visual and culture on each other,The develoment process of visual culture,Introduction to semiotics and description of Semiology,Conceptual analysis of the term Semiology,Historical process of Semiology,Non-linguistic indicators,Denotation and connotation in visual expression
,Rhetoric expression and metaphor,Digital work on metaphors,Conceptual analysis of common metaphors,Digital Work Case Study for the usage of Rhetoric expression,Review
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Knows the terminology used in semiotics.
10, 6
A, E, F
2. Interprets signs with the help of semiotic knowledge.
10, 6
A, E, F
3. Relates topics related to semiology to daily life and gives examples.
10, 6
A, E, F
4. Evaluates and applies semiotic knowledge within the framework of theoretical and practical approaches.
10, 6
A, E, F
5. will be able to apply the knowledge of semiotics to new design development.
10, 6
A, E, F
Teaching Methods:
10: Discussion Method, 6: Experiential Learning
Assessment Methods:
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Historical process of visual art
2
Definition of the concept of culture
3
The influence of visual and culture on each other
4
The develoment process of visual culture
5
Introduction to semiotics and description of Semiology
6
Conceptual analysis of the term Semiology
7
Historical process of Semiology
8
Non-linguistic indicators
9
Denotation and connotation in visual expression
10
Rhetoric expression and metaphor
11
Digital work on metaphors
12
Conceptual analysis of common metaphors
13
Digital Work Case Study for the usage of Rhetoric expression
14
Review
Resources
Batı U., The Language of Advertising, 2016, Alfa Publishing.
Günay D., Parsa A., Visual Semiotics, 2013, Es Publications.
Sığırcı İ., Semiotics Applications, 2016, Seçkin Publishing.
Rıfat M., Linguistics and Semiotics Theories in the 20th Century, 2014, Yapı Kredi Publications.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
To be able to understand the basic concepts of Radio and Television.
X
2
Will be able to master general action in radio and tlevision systems
X
3
Will be able to master legislation of radio and television systems
X
4
Will be able to obtain basic law and business ethics.
X
5
Will be able to obtain written and verbal informations
X
6
Will be able to comment and evaluate concerning with course of legislation
X
7
Will be pursuit and dissolution on account of transaction and affairs of legislation
X
8
Wiil be able to know English and information technology required to provide services.
X
9
Will be able to apply radio and tlevision process in the direct of course information, in accordance with team work or self study.
X
10
Will be able to obtain ability of making a decision autonomously and using initiative.
X
11
Will be able to know importance of life long learning, following changings about social insurance and obtain ability of evaluation.
X
12
Will be able to verbalisation and deposition about radio and television.
X
13
Will be able to reply by using information technologies to other persons and institues.
X
14
Will be able to maintain process about social insurance in accordance with abilities.
X
15
Will be able to be aware of professional ethics, responsibility, quality, law and treat fairly.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
VISUAL CULTURE-SEMIOTICS
-
Spring Semester
2+0
2
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Lect. Sonıa LOTFI
Name of Lecturer(s)
Lect. Samiha YILMAZ
Assistant(s)
Aim
It provides a practical understanding of semiotics and develops critical thinking skills. Logical thinking in design learns to use semiotics to analyze meaning and culture.
Course Content
This course contains; Historical process of visual art,Definition of the concept of culture
,The influence of visual and culture on each other,The develoment process of visual culture,Introduction to semiotics and description of Semiology,Conceptual analysis of the term Semiology,Historical process of Semiology,Non-linguistic indicators,Denotation and connotation in visual expression
,Rhetoric expression and metaphor,Digital work on metaphors,Conceptual analysis of common metaphors,Digital Work Case Study for the usage of Rhetoric expression,Review
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Knows the terminology used in semiotics.
10, 6
A, E, F
2. Interprets signs with the help of semiotic knowledge.
10, 6
A, E, F
3. Relates topics related to semiology to daily life and gives examples.
10, 6
A, E, F
4. Evaluates and applies semiotic knowledge within the framework of theoretical and practical approaches.
10, 6
A, E, F
5. will be able to apply the knowledge of semiotics to new design development.
10, 6
A, E, F
Teaching Methods:
10: Discussion Method, 6: Experiential Learning
Assessment Methods:
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Historical process of visual art
2
Definition of the concept of culture
3
The influence of visual and culture on each other
4
The develoment process of visual culture
5
Introduction to semiotics and description of Semiology
6
Conceptual analysis of the term Semiology
7
Historical process of Semiology
8
Non-linguistic indicators
9
Denotation and connotation in visual expression
10
Rhetoric expression and metaphor
11
Digital work on metaphors
12
Conceptual analysis of common metaphors
13
Digital Work Case Study for the usage of Rhetoric expression
14
Review
Resources
Batı U., The Language of Advertising, 2016, Alfa Publishing.
Günay D., Parsa A., Visual Semiotics, 2013, Es Publications.
Sığırcı İ., Semiotics Applications, 2016, Seçkin Publishing.
Rıfat M., Linguistics and Semiotics Theories in the 20th Century, 2014, Yapı Kredi Publications.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
To be able to understand the basic concepts of Radio and Television.
X
2
Will be able to master general action in radio and tlevision systems
X
3
Will be able to master legislation of radio and television systems
X
4
Will be able to obtain basic law and business ethics.
X
5
Will be able to obtain written and verbal informations
X
6
Will be able to comment and evaluate concerning with course of legislation
X
7
Will be pursuit and dissolution on account of transaction and affairs of legislation
X
8
Wiil be able to know English and information technology required to provide services.
X
9
Will be able to apply radio and tlevision process in the direct of course information, in accordance with team work or self study.
X
10
Will be able to obtain ability of making a decision autonomously and using initiative.
X
11
Will be able to know importance of life long learning, following changings about social insurance and obtain ability of evaluation.
X
12
Will be able to verbalisation and deposition about radio and television.
X
13
Will be able to reply by using information technologies to other persons and institues.
X
14
Will be able to maintain process about social insurance in accordance with abilities.
X
15
Will be able to be aware of professional ethics, responsibility, quality, law and treat fairly.
