It aims to ensure that students are familiar with the basic stages of an activity. This course includes the design and production of some events from entertainment sector such as exhibition, concert, festival and corporate activities. In this course which the activities are evaluated via some criteria like vision, aim, target audience and realization. At the same time all processes of an event are discussed over the events which are studied by students.
Course Content
This course contains; Event Concept and Its Types,Classification of Sport Events and Its Characteristics,Event Partners and Partner Management,Event Management Functions,Human Resources in Event Management,Workforce Groups During Sports Events,Financial Management in Event,Financial Sources in Event,Midterm Exam,Risk Management in Event,Crisis Management in Event,Marketing the Event,The Development Process of Event Marketing Plan,Project Management in Events and Evaluation,Final Exam.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
5- Will be able to compare successful events in Türkiye and the modern world.
13, 16, 20, 9
A
5.3.Recognizes major events.
1. Will be able to evaluate the event management process.
10, 13, 19, 37, 9
A
1.1. Understands the research process in event preparation.
1.2. Understands the planning process in event preparation.
1.3. Understands the evaluation process in event preparation.
1.4 Understands the application process in event preparation.
2. Analyze financial management in events.
13, 14, 6, 9
A
2.1. Prepares event requirement list.
2.2. Calculates event needs budget.
3. Will be able to create a sample activity.
13, 2, 20, 5, 9
A
3.1. Creates an event suggestion.
3.2. Creates event design.
3.3. Creates an activity stream.
4. Will be able to define the basic concepts related to event management in sport.
Classification of Sport Events and Its Characteristics
3
Event Partners and Partner Management
4
Event Management Functions
5
Human Resources in Event Management
6
Workforce Groups During Sports Events
7
Financial Management in Event
8
Financial Sources in Event
9
Midterm Exam
10
Risk Management in Event
11
Crisis Management in Event
12
Marketing the Event
13
The Development Process of Event Marketing Plan
14
Project Management in Events and Evaluation
15
Final Exam
Resources
Ruken Özgül Kılanç, Public Relations and Event Management; Kriter Publishing Publishing; Istanbul 2014
Public Relations Campaigns - Implementation Steps and Examples (2023)
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
4
16
64
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
2
6
12
Midterm Exam
1
10
10
General Exam
1
12
12
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
126
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(126/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
EVENT CAMPAIGN and STRATEGY MANAGEMENT
-
Spring Semester
2+0
2
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Lect. Emine AKBAŞ DEMİRKAN
Name of Lecturer(s)
Assist.Prof. Mahmut Selami AKIN
Assistant(s)
Aim
It aims to ensure that students are familiar with the basic stages of an activity. This course includes the design and production of some events from entertainment sector such as exhibition, concert, festival and corporate activities. In this course which the activities are evaluated via some criteria like vision, aim, target audience and realization. At the same time all processes of an event are discussed over the events which are studied by students.
Course Content
This course contains; Event Concept and Its Types,Classification of Sport Events and Its Characteristics,Event Partners and Partner Management,Event Management Functions,Human Resources in Event Management,Workforce Groups During Sports Events,Financial Management in Event,Financial Sources in Event,Midterm Exam,Risk Management in Event,Crisis Management in Event,Marketing the Event,The Development Process of Event Marketing Plan,Project Management in Events and Evaluation,Final Exam.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
5- Will be able to compare successful events in Türkiye and the modern world.
13, 16, 20, 9
A
5.3.Recognizes major events.
1. Will be able to evaluate the event management process.
10, 13, 19, 37, 9
A
1.1. Understands the research process in event preparation.
1.2. Understands the planning process in event preparation.
1.3. Understands the evaluation process in event preparation.
1.4 Understands the application process in event preparation.
2. Analyze financial management in events.
13, 14, 6, 9
A
2.1. Prepares event requirement list.
2.2. Calculates event needs budget.
3. Will be able to create a sample activity.
13, 2, 20, 5, 9
A
3.1. Creates an event suggestion.
3.2. Creates event design.
3.3. Creates an activity stream.
4. Will be able to define the basic concepts related to event management in sport.
Classification of Sport Events and Its Characteristics
3
Event Partners and Partner Management
4
Event Management Functions
5
Human Resources in Event Management
6
Workforce Groups During Sports Events
7
Financial Management in Event
8
Financial Sources in Event
9
Midterm Exam
10
Risk Management in Event
11
Crisis Management in Event
12
Marketing the Event
13
The Development Process of Event Marketing Plan
14
Project Management in Events and Evaluation
15
Final Exam
Resources
Ruken Özgül Kılanç, Public Relations and Event Management; Kriter Publishing Publishing; Istanbul 2014
Public Relations Campaigns - Implementation Steps and Examples (2023)
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
