Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
MARKETING PRINCIPLES and MARKETING in HEALTH SERVICES | - | Fall Semester | 3+0 | 3 | 4 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | |
Aim | To provide information about basic principles of marketing and marketing in health services. |
Course Content | This course contains; Concept, Definition and Development of Marketing,Definition, Features and Marketing of Services,Health Services,Development of Marketing in Health Services,Marketing Management Process,Planning and Marketing Plan,Performance of Brande,Personal Selling,Education and Pricing of Sellers,Marketing Information Systems and Marketing Research,Product and Product Development,Market Segmentation,Price and Pricing strategies,Green . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Summarize the basic principles of marketing | 16, 9 | A, C |
2.Tell about the heaşth services and its marketing | 16, 9 | A, C |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Concept, Definition and Development of Marketing | Reading lecture note |
2 | Definition, Features and Marketing of Services | Reading lecture note |
3 | Health Services | Reading lecture note |
4 | Development of Marketing in Health Services | Reading lecture note |
5 | Marketing Management Process | Reading lecture note |
6 | Planning and Marketing Plan | Reading lecture note |
7 | Performance of Brande | Reading lecture note |
8 | Personal Selling | Reading lecture note |
9 | Education and Pricing of Sellers | Reading lecture note |
10 | Marketing Information Systems and Marketing Research | Reading lecture note |
11 | Product and Product Development | Reading lecture note |
12 | Market Segmentation | Reading lecture note |
13 | Price and Pricing strategies | Reading lecture note |
14 | Green | Reading lecture note |
Resources |
Lecturer's own notes |
Sağlık Hizmetlerinde Pazarlama-Prof.Dilaver Tengilimoğlu |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | The student professionally assesses and applies the information obtained from foundational theoretical and practical courses supported by textbooks containing current information, practical tools, and other resources in the field of Medical Documentation and Secretarial Services. | X | |||||
2 | The student acts in accordance with societal, scientific, cultural, and ethical values in the stages of collecting, interpreting, implementing, and announcing results related to the field of Medical Documentation and Secretarial Services. | X | |||||
3 | The student informs relevant individuals and institutions using the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services, and communicates their thoughts and solution proposals for problems both in written and oral form. | X | |||||
4 | The student independently carries out a given task using the foundational knowledge they have acquired in the field of Medical Documentation and Secretarial Services. When faced with unforeseen situations in their field, they generate solutions by applying their foundational knowledge. | X | |||||
5 | The student, as part of a team, participates in addressing and solving complex problems encountered in practical applications related to the field of Medical Documentation and Secretarial Services. They act in accordance with quality management and processes, taking on individual responsibilities when necessary. | X | |||||
6 | The student, as an active team member in practical applications related to the field of Medical Documentation and Secretarial Services, takes on responsibilities in collaborating with other healthcare disciplines. | X | |||||
7 | The student has a lifelong learning consciousness. | X | |||||
8 | The student critically evaluates the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services; identifies learning needs and directs their learning. | X | |||||
9 | The student monitors the information about his field and communicates with his colleagues by using a foreign language at least at the European Language Portfolio A2 level. | X | |||||
10 | The student uses information and communication technologies along with computer software, at least at the basic level of the European Computer Driving License, required by the field of Medical Documentation and Secretarial Services. | X | |||||
11 | The student establishes effective communication with colleagues, patients, their families, physicians, and other healthcare professionals. | X | |||||
12 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | |||||
13 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X | |||||
14 | The student contributes to the stages of data collection, interpretation, implementation and announcing the results related to his field of study in accordance with social, scientific, cultural and ethical values. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 0 | 0 | 0 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 30 | 30 | |||
General Exam | 1 | 40 | 40 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 112 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(112/30) | 4 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
MARKETING PRINCIPLES and MARKETING in HEALTH SERVICES | - | Fall Semester | 3+0 | 3 | 4 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | |
Aim | To provide information about basic principles of marketing and marketing in health services. |
Course Content | This course contains; Concept, Definition and Development of Marketing,Definition, Features and Marketing of Services,Health Services,Development of Marketing in Health Services,Marketing Management Process,Planning and Marketing Plan,Performance of Brande,Personal Selling,Education and Pricing of Sellers,Marketing Information Systems and Marketing Research,Product and Product Development,Market Segmentation,Price and Pricing strategies,Green . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Summarize the basic principles of marketing | 16, 9 | A, C |
2.Tell about the heaşth services and its marketing | 16, 9 | A, C |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Concept, Definition and Development of Marketing | Reading lecture note |
2 | Definition, Features and Marketing of Services | Reading lecture note |
3 | Health Services | Reading lecture note |
4 | Development of Marketing in Health Services | Reading lecture note |
5 | Marketing Management Process | Reading lecture note |
6 | Planning and Marketing Plan | Reading lecture note |
7 | Performance of Brande | Reading lecture note |
8 | Personal Selling | Reading lecture note |
9 | Education and Pricing of Sellers | Reading lecture note |
10 | Marketing Information Systems and Marketing Research | Reading lecture note |
11 | Product and Product Development | Reading lecture note |
12 | Market Segmentation | Reading lecture note |
13 | Price and Pricing strategies | Reading lecture note |
14 | Green | Reading lecture note |
Resources |
Lecturer's own notes |
Sağlık Hizmetlerinde Pazarlama-Prof.Dilaver Tengilimoğlu |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | The student professionally assesses and applies the information obtained from foundational theoretical and practical courses supported by textbooks containing current information, practical tools, and other resources in the field of Medical Documentation and Secretarial Services. | X | |||||
2 | The student acts in accordance with societal, scientific, cultural, and ethical values in the stages of collecting, interpreting, implementing, and announcing results related to the field of Medical Documentation and Secretarial Services. | X | |||||
3 | The student informs relevant individuals and institutions using the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services, and communicates their thoughts and solution proposals for problems both in written and oral form. | X | |||||
4 | The student independently carries out a given task using the foundational knowledge they have acquired in the field of Medical Documentation and Secretarial Services. When faced with unforeseen situations in their field, they generate solutions by applying their foundational knowledge. | X | |||||
5 | The student, as part of a team, participates in addressing and solving complex problems encountered in practical applications related to the field of Medical Documentation and Secretarial Services. They act in accordance with quality management and processes, taking on individual responsibilities when necessary. | X | |||||
6 | The student, as an active team member in practical applications related to the field of Medical Documentation and Secretarial Services, takes on responsibilities in collaborating with other healthcare disciplines. | X | |||||
7 | The student has a lifelong learning consciousness. | X | |||||
8 | The student critically evaluates the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services; identifies learning needs and directs their learning. | X | |||||
9 | The student monitors the information about his field and communicates with his colleagues by using a foreign language at least at the European Language Portfolio A2 level. | X | |||||
10 | The student uses information and communication technologies along with computer software, at least at the basic level of the European Computer Driving License, required by the field of Medical Documentation and Secretarial Services. | X | |||||
11 | The student establishes effective communication with colleagues, patients, their families, physicians, and other healthcare professionals. | X | |||||
12 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | |||||
13 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X | |||||
14 | The student contributes to the stages of data collection, interpretation, implementation and announcing the results related to his field of study in accordance with social, scientific, cultural and ethical values. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |