Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE REPUTATION and SOCIAL RESPONSIBILITY | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Nurten POLAT DEDE |
| Name of Lecturer(s) | Assoc.Prof. Nurten POLAT DEDE |
| Assistant(s) | |
| Aim | This course aims to provide students with knowledge and skills about how businesses can use corporate social responsibility strategies to establish corporate reputation and manage their existing reputation. |
| Course Content | This course contains; Introduction to Reputation Management.,Corporate reputation and communication management,Concept of corporate social responsibility, development of the concept of corporate social responsibility, concepts related to corporate social responsibility.,Social responsibility areas of businesses and corporate social responsibility models,Relations between corporate reputation management and social stakeholders,Main metrics of reputation, reputation research design, social stakeholders map, reputation research criteria, strategic analysis of reputation research.,Design and implementation of corporate social responsibility projects,Corporate social responsibility projects and social reporting,Sustainability reporting and corporate reputation,Online reputation management,Social media crises that threaten online reputation.,Case study analysis on corporate reputation and CSR relationship,Case study analysis on corporate reputation.,Case study analysis on corporate reputation.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. The student will be able to discuss the basic issues related to corporate reputation management. | 13, 16, 9 | A |
| 1.1. The student defines the concept of reputation and corporate reputation management. | ||
| 1.2. The student lists the inputs that form the basis of corporate reputation management. | ||
| 1.3. The student explains how intangible (non-financial) values can enhance corporate reputation. | ||
| 1.4. The student discusses the importance of reputation management for companies to gain a competitive advantage over competitors. | ||
| 1.5. The student identifies reputation risks of companies. | ||
| 1.6. It explains where companies that lost their reputation made their basic mistakes. | ||
| 1.7. The student explains the concept of reputation economy. | ||
| 2. The student will be able to discuss basic issues related to corporate social responsibility. | 13, 16, 9 | A |
| 2.1. The student explains the concept of corporate social responsibility. | ||
| 2.2. The student explains the development of the concept of corporate social responsibility. | ||
| 2.3. The student defines other concepts related to corporate social responsibility. | ||
| 2.4. The student lists corporate social responsibility models. | ||
| 2.5. The student explains the corporate social responsibility areas of businesses (economic, legal, moral and voluntary). | ||
| 3. The student will be able to explain the relationships between reputation management and social stakeholders. | 13, 16, 9 | A |
| 3.1. The student lists internal and external social stakeholders at the primary level. | ||
| 3.2. The student discusses why secondary social stakeholders are important for reputation management. | ||
| 3.3. The student explains how social partners and stakeholders are represented in the company. | ||
| 4. The student will be able to explain the models used in corporate reputation management research around the world. | 16, 9 | A |
| 4.1. The student explains how the world's leading reputation surveys are designed and conducted. | ||
| 4.2. The student lists important performance criteria used in different reputation management studies. | ||
| 4.3. The student explains how reputation research should be designed. | ||
| 4.4. The student explains how reputation studies should be reported. | ||
| 4.5. The student discusses what needs to be done to transform the results of reputation research into action plans. | ||
| 5. The student will be able to explain basic concepts about online reputation management. | 13, 16, 9 | A |
| 5.1. The student explains the effects of digital platforms on corporate reputation. | ||
| 5.2. The student discusses the impact of social media on reputation management. | ||
| 5.3. The student explains the importance of using social media in crisis communication. | ||
| 5.4. The student lists the features of online reputation management. | ||
| 6. The student will be able to explain how corporate social responsibility strategies can be included in business strategies and reputation management processes. | 13, 16, 9 | A |
| 6.1. The student explains the relationship between corporate social responsibility and reputation management. | ||
| 6.2. The student lists the rules for the initiative to be launched in the field of corporate social responsibility. | ||
| 6.3. The student lists the important steps to be taken into consideration before engaging in social responsibility activities. | ||
| 6.4. The student explains the roles of the CEO and top management in harmonizing corporate social responsibility strategies and corporate business strategies. | ||
| 6.5. The student explains the supporting role of corporate social responsibility strategies in the successful implementation of companies' corporate reputation strategies. | ||
| 6.6. The student gives examples of companies whose social responsibility projects are appreciated by social stakeholders. | ||
| 6.7. The student explains, with examples, how highly reputable companies use social responsibility and/or sustainability reports in their communications with their social stakeholders. |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Reputation Management. | |
| 2 | Corporate reputation and communication management | |
| 3 | Concept of corporate social responsibility, development of the concept of corporate social responsibility, concepts related to corporate social responsibility. | |
| 4 | Social responsibility areas of businesses and corporate social responsibility models | |
| 5 | Relations between corporate reputation management and social stakeholders | |
| 6 | Main metrics of reputation, reputation research design, social stakeholders map, reputation research criteria, strategic analysis of reputation research. | |
| 7 | Design and implementation of corporate social responsibility projects | |
| 8 | Corporate social responsibility projects and social reporting | |
| 9 | Sustainability reporting and corporate reputation | |
| 10 | Online reputation management | |
| 11 | Social media crises that threaten online reputation. | |
| 12 | Case study analysis on corporate reputation and CSR relationship | |
| 13 | Case study analysis on corporate reputation. | |
| 14 | Case study analysis on corporate reputation. |
| Resources |
| Required Book: 1. Kadıbeşgil, Salim. İtibar Yönetimi, İstanbul: Mediacat, 2013. 2. Kadıbeşegil, Salim. İtibar Yönetimi, T.C. Anadolu Üniversitesi Yayını (No: 3322), 2019. |
| Recommended Readings: 1. Güleryüz, İlkay. Kurumsal Sosyal Sorumluluk ve İtibar Yönetimi, Kriter Basım Yayın Dağıtım, 2021. 2. Özbay, Deniz. Kurumsal Sosyal Sorumluluğun Ölçümü: Sosyal Performans Endeksleri, Ankara, Gazi Kitapevi, 2020. 3. Özgül Kılanç, Ruken. İtibar Yönetimi ve Öyküleme, İstanbul, Nobel Yayınevi, 2020. 4. İrge, Tülin. Kurumsal İtibar Yönetimi, İstanbul, Nobel Yayıncılık, 2022. 5. Şakar, Nurdan. Kurumsal İtibar ve Paradigmalar, Beta Yayınları, 2011. 6. Demirtaş, Mine. Kurumsal Sosyal Sorumluluk ve Kurumsal İtibar, Derin Yayınları, İstanbul, 2015. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of HRM. | X | |||||
| 2 | Describes the necessary quantitative and statistical methods in the field of HRM. | X | |||||
| 3 | Uses at least one computer program in the field of HRM. | ||||||
| 4 | Sustains proficiency in a foreign language required in HRM. | ||||||
| 5 | Prepares HR projects and leads teams. | X | |||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of HRM. | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Have the necessary skills to ascertain person-job fit and person-organization fit. | X | |||||
| 13 | Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 1 | 14 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 1 | 7 | 7 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 147 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(147/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE REPUTATION and SOCIAL RESPONSIBILITY | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Nurten POLAT DEDE |
| Name of Lecturer(s) | Assoc.Prof. Nurten POLAT DEDE |
| Assistant(s) | |
| Aim | This course aims to provide students with knowledge and skills about how businesses can use corporate social responsibility strategies to establish corporate reputation and manage their existing reputation. |
| Course Content | This course contains; Introduction to Reputation Management.,Corporate reputation and communication management,Concept of corporate social responsibility, development of the concept of corporate social responsibility, concepts related to corporate social responsibility.,Social responsibility areas of businesses and corporate social responsibility models,Relations between corporate reputation management and social stakeholders,Main metrics of reputation, reputation research design, social stakeholders map, reputation research criteria, strategic analysis of reputation research.,Design and implementation of corporate social responsibility projects,Corporate social responsibility projects and social reporting,Sustainability reporting and corporate reputation,Online reputation management,Social media crises that threaten online reputation.,Case study analysis on corporate reputation and CSR relationship,Case study analysis on corporate reputation.,Case study analysis on corporate reputation.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. The student will be able to discuss the basic issues related to corporate reputation management. | 13, 16, 9 | A |
| 1.1. The student defines the concept of reputation and corporate reputation management. | ||
| 1.2. The student lists the inputs that form the basis of corporate reputation management. | ||
| 1.3. The student explains how intangible (non-financial) values can enhance corporate reputation. | ||
| 1.4. The student discusses the importance of reputation management for companies to gain a competitive advantage over competitors. | ||
| 1.5. The student identifies reputation risks of companies. | ||
| 1.6. It explains where companies that lost their reputation made their basic mistakes. | ||
| 1.7. The student explains the concept of reputation economy. | ||
| 2. The student will be able to discuss basic issues related to corporate social responsibility. | 13, 16, 9 | A |
| 2.1. The student explains the concept of corporate social responsibility. | ||
| 2.2. The student explains the development of the concept of corporate social responsibility. | ||
| 2.3. The student defines other concepts related to corporate social responsibility. | ||
| 2.4. The student lists corporate social responsibility models. | ||
| 2.5. The student explains the corporate social responsibility areas of businesses (economic, legal, moral and voluntary). | ||
| 3. The student will be able to explain the relationships between reputation management and social stakeholders. | 13, 16, 9 | A |
| 3.1. The student lists internal and external social stakeholders at the primary level. | ||
| 3.2. The student discusses why secondary social stakeholders are important for reputation management. | ||
| 3.3. The student explains how social partners and stakeholders are represented in the company. | ||
| 4. The student will be able to explain the models used in corporate reputation management research around the world. | 16, 9 | A |
| 4.1. The student explains how the world's leading reputation surveys are designed and conducted. | ||
| 4.2. The student lists important performance criteria used in different reputation management studies. | ||
| 4.3. The student explains how reputation research should be designed. | ||
| 4.4. The student explains how reputation studies should be reported. | ||
| 4.5. The student discusses what needs to be done to transform the results of reputation research into action plans. | ||
| 5. The student will be able to explain basic concepts about online reputation management. | 13, 16, 9 | A |
| 5.1. The student explains the effects of digital platforms on corporate reputation. | ||
| 5.2. The student discusses the impact of social media on reputation management. | ||
| 5.3. The student explains the importance of using social media in crisis communication. | ||
| 5.4. The student lists the features of online reputation management. | ||
| 6. The student will be able to explain how corporate social responsibility strategies can be included in business strategies and reputation management processes. | 13, 16, 9 | A |
| 6.1. The student explains the relationship between corporate social responsibility and reputation management. | ||
| 6.2. The student lists the rules for the initiative to be launched in the field of corporate social responsibility. | ||
| 6.3. The student lists the important steps to be taken into consideration before engaging in social responsibility activities. | ||
| 6.4. The student explains the roles of the CEO and top management in harmonizing corporate social responsibility strategies and corporate business strategies. | ||
| 6.5. The student explains the supporting role of corporate social responsibility strategies in the successful implementation of companies' corporate reputation strategies. | ||
| 6.6. The student gives examples of companies whose social responsibility projects are appreciated by social stakeholders. | ||
| 6.7. The student explains, with examples, how highly reputable companies use social responsibility and/or sustainability reports in their communications with their social stakeholders. |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Reputation Management. | |
| 2 | Corporate reputation and communication management | |
| 3 | Concept of corporate social responsibility, development of the concept of corporate social responsibility, concepts related to corporate social responsibility. | |
| 4 | Social responsibility areas of businesses and corporate social responsibility models | |
| 5 | Relations between corporate reputation management and social stakeholders | |
| 6 | Main metrics of reputation, reputation research design, social stakeholders map, reputation research criteria, strategic analysis of reputation research. | |
| 7 | Design and implementation of corporate social responsibility projects | |
| 8 | Corporate social responsibility projects and social reporting | |
| 9 | Sustainability reporting and corporate reputation | |
| 10 | Online reputation management | |
| 11 | Social media crises that threaten online reputation. | |
| 12 | Case study analysis on corporate reputation and CSR relationship | |
| 13 | Case study analysis on corporate reputation. | |
| 14 | Case study analysis on corporate reputation. |
| Resources |
| Required Book: 1. Kadıbeşgil, Salim. İtibar Yönetimi, İstanbul: Mediacat, 2013. 2. Kadıbeşegil, Salim. İtibar Yönetimi, T.C. Anadolu Üniversitesi Yayını (No: 3322), 2019. |
| Recommended Readings: 1. Güleryüz, İlkay. Kurumsal Sosyal Sorumluluk ve İtibar Yönetimi, Kriter Basım Yayın Dağıtım, 2021. 2. Özbay, Deniz. Kurumsal Sosyal Sorumluluğun Ölçümü: Sosyal Performans Endeksleri, Ankara, Gazi Kitapevi, 2020. 3. Özgül Kılanç, Ruken. İtibar Yönetimi ve Öyküleme, İstanbul, Nobel Yayınevi, 2020. 4. İrge, Tülin. Kurumsal İtibar Yönetimi, İstanbul, Nobel Yayıncılık, 2022. 5. Şakar, Nurdan. Kurumsal İtibar ve Paradigmalar, Beta Yayınları, 2011. 6. Demirtaş, Mine. Kurumsal Sosyal Sorumluluk ve Kurumsal İtibar, Derin Yayınları, İstanbul, 2015. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of HRM. | X | |||||
| 2 | Describes the necessary quantitative and statistical methods in the field of HRM. | X | |||||
| 3 | Uses at least one computer program in the field of HRM. | ||||||
| 4 | Sustains proficiency in a foreign language required in HRM. | ||||||
| 5 | Prepares HR projects and leads teams. | X | |||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of HRM. | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Have the necessary skills to ascertain person-job fit and person-organization fit. | X | |||||
| 13 | Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |