The aim of the course is to enable students to learn skills management policies and employer branding processes applied by human resources departments in enterprises.
Course Content
This course contains; Basic Concepts About Talent Management,Approaches to Talent Management,Relation of HRM Functions to Talent Management: Recruitment,Relation of HRM Functions to Talent Management: Performance,Relation of HRM Functions to Talent Management: Training,Talent Retention and Capability Protection,Ability Backup,Basic Concepts About Employer Brand,Managerial Approaches to Employer Brand,Employer Brand Perception in Organization,Employer Branding Processes,Employer Brand and Communication,Employer Brands in Turkey,Place of Employer Brand in Talent Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to explain the basic concepts of talent management and employer brand.
16, 9
A
1.1. Describes the concepts of Talent Management and Employer Brand.
1.2. Explains the methods for Talent Management.
1.3. Explains the importance of Talent Management Performance.
2. Will be able to evaluate the operation of talent management applications in enterprises.
16, 9
A
2.1. Interprets talent management processes in businesses.
2.2. Examines the functioning of Talent Management processes
2.3. Adds to the added value created by Talent Management processes.
3. Will be able to use relevant theoretical and practical knowledge together with Talent Management.
16, 9
A
3.1. Interprets the development and career processes in businesses.
3.2. Questions the contribution of talent management to these processes.
3.3. Develops the ability to work with different disciplines.
4. Will be able to plan ways to improve performance and productivity with the contribution of Employer Brand.
16, 9
A
4.1. Develops appropriate Employer Branding practices for the enterprise.
4.2. Designs the process of creating an Employer Brand that will attract talent.
4.3. Designs and implements effective communication processes for Employer Brand.
5. Will be able to evaluate the functioning of employer branding practices in businesses.
16, 9
A
5.1. Interprets employer branding processes in businesses.
5.2. Use theoretical and practical knowledge related to employer branding together.
Relation of HRM Functions to Talent Management: Recruitment
4
Relation of HRM Functions to Talent Management: Performance
5
Relation of HRM Functions to Talent Management: Training
6
Talent Retention and Capability Protection
7
Ability Backup
8
Basic Concepts About Employer Brand
9
Managerial Approaches to Employer Brand
10
Employer Brand Perception in Organization
11
Employer Branding Processes
12
Employer Brand and Communication
13
Employer Brands in Turkey
14
Place of Employer Brand in Talent Management
Resources
Stratejik Yetenek Yönetimi - İşletmelerde Yetenek Yönetimi Uygulamaları,, Pelin Vardarlıer, Gizem Topsakal Acet. Artikel Akademi, 2023.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of HRM.
X
2
Describes the necessary quantitative and statistical methods in the field of HRM.
3
Uses at least one computer program in the field of HRM.
4
Sustains proficiency in a foreign language required in HRM.
5
Prepares HR projects and leads teams.
X
6
Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of HRM.
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Have the necessary skills to ascertain person-job fit and person-organization fit.
X
13
Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
2
28
Resolution of Homework Problems and Submission as a Report
2
10
20
Term Project
0
0
0
Presentation of Project / Seminar
1
10
10
Quiz
0
0
0
Midterm Exam
1
15
15
General Exam
1
20
20
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
135
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(135/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
TALENT MANAGEMENT and EMPLOYER BRAND
-
Fall Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Pelin VARDARLIER
Name of Lecturer(s)
Assoc.Prof. Pelin VARDARLIER
Assistant(s)
Aim
The aim of the course is to enable students to learn skills management policies and employer branding processes applied by human resources departments in enterprises.
Course Content
This course contains; Basic Concepts About Talent Management,Approaches to Talent Management,Relation of HRM Functions to Talent Management: Recruitment,Relation of HRM Functions to Talent Management: Performance,Relation of HRM Functions to Talent Management: Training,Talent Retention and Capability Protection,Ability Backup,Basic Concepts About Employer Brand,Managerial Approaches to Employer Brand,Employer Brand Perception in Organization,Employer Branding Processes,Employer Brand and Communication,Employer Brands in Turkey,Place of Employer Brand in Talent Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to explain the basic concepts of talent management and employer brand.
16, 9
A
1.1. Describes the concepts of Talent Management and Employer Brand.
1.2. Explains the methods for Talent Management.
1.3. Explains the importance of Talent Management Performance.
2. Will be able to evaluate the operation of talent management applications in enterprises.
16, 9
A
2.1. Interprets talent management processes in businesses.
2.2. Examines the functioning of Talent Management processes
2.3. Adds to the added value created by Talent Management processes.
3. Will be able to use relevant theoretical and practical knowledge together with Talent Management.
16, 9
A
3.1. Interprets the development and career processes in businesses.
3.2. Questions the contribution of talent management to these processes.
3.3. Develops the ability to work with different disciplines.
4. Will be able to plan ways to improve performance and productivity with the contribution of Employer Brand.
16, 9
A
4.1. Develops appropriate Employer Branding practices for the enterprise.
4.2. Designs the process of creating an Employer Brand that will attract talent.
4.3. Designs and implements effective communication processes for Employer Brand.
5. Will be able to evaluate the functioning of employer branding practices in businesses.
16, 9
A
5.1. Interprets employer branding processes in businesses.
5.2. Use theoretical and practical knowledge related to employer branding together.
Relation of HRM Functions to Talent Management: Recruitment
4
Relation of HRM Functions to Talent Management: Performance
5
Relation of HRM Functions to Talent Management: Training
6
Talent Retention and Capability Protection
7
Ability Backup
8
Basic Concepts About Employer Brand
9
Managerial Approaches to Employer Brand
10
Employer Brand Perception in Organization
11
Employer Branding Processes
12
Employer Brand and Communication
13
Employer Brands in Turkey
14
Place of Employer Brand in Talent Management
Resources
Stratejik Yetenek Yönetimi - İşletmelerde Yetenek Yönetimi Uygulamaları,, Pelin Vardarlıer, Gizem Topsakal Acet. Artikel Akademi, 2023.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of HRM.
X
2
Describes the necessary quantitative and statistical methods in the field of HRM.
3
Uses at least one computer program in the field of HRM.
4
Sustains proficiency in a foreign language required in HRM.
5
Prepares HR projects and leads teams.
X
6
Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of HRM.
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Have the necessary skills to ascertain person-job fit and person-organization fit.
X
13
Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments.
