This course aims the students to have an understanding over global environment and international marketing strategies and have a good command of marketing theories and practices in global terms.
Course Content
This course contains; Introduction to New Product, Service and Process Development,Problem Finding and Problem Solving,Business Idea Generation,Needs Assessment,Market and Competitive Assessment,Market Potential and Risks,Assessment and Selection of Business Models,Concept Development,Positioning,Customer Development,Design,Costing and Pricing,Entry-to-Market Strategy,Elevator Pitch.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
4.1.Have a command of branding in the market.
13, 16, 9
A
4.2.Have a command of customer development.
13, 16, 9
A
4.3.Have a command of minimum viable product.
13, 16, 9
A
1. Students will be able to learn and interpret the basic principles of new product, service and processes.
13, 16, 9
A
1.1. Explain the concept and scope of new product, service and processes.
13, 16, 9
A
1.2. Know the new product, process and service development terminology.
13, 16, 9
A
1.3. Interpret the basic concepts of new product, service and process development.
13, 16, 9
A
2. Students will be able to make evaluations on new product, service and process development.
13, 16, 9
A
2.1. Makes assessment on market and competition.
13, 16, 9
A
2.2. Identifies market potential and risks.
13, 16, 9
A
2.3. Assesses and selects the appropriate business model.
13, 16, 9
A
3. Students will be able to explain design issues.
13, 16, 9
A
3.1 Explain concept development and positioning.
13, 16, 9
A
3.2 Discuss the design.
13, 16, 9
A
3.3 Knowledgable about the costing and pricing.
4. Students will be able to develop market entry strategies .
13, 16, 9
A
Teaching Methods:
13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to New Product, Service and Process Development
2
Problem Finding and Problem Solving
3
Business Idea Generation
4
Needs Assessment
5
Market and Competitive Assessment
6
Market Potential and Risks
7
Assessment and Selection of Business Models
8
Concept Development
9
Positioning
10
Customer Development
11
Design
12
Costing and Pricing
13
Entry-to-Market Strategy
14
Elevator Pitch
Resources
1. Keegan, W. Global Marketing. 8 . basım. Pearson. 2014.
2. Green, M. Küresel Pazarlama. 7. basım. Pearson, Nobel Akademik Yayıncılık. 2015.
POWERPOINT HANDOUTS
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of HRM.
X
2
Describes the necessary quantitative and statistical methods in the field of HRM.
X
3
Uses at least one computer program in the field of HRM.
X
4
Sustains proficiency in a foreign language required in HRM.
X
5
Prepares HR projects and leads teams.
X
6
Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of HRM.
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Have the necessary skills to ascertain person-job fit and person-organization fit.
X
13
Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
50
Rate of Final Exam to Success
50
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
42
0
Guided Problem Solving
0
10
0
Resolution of Homework Problems and Submission as a Report
0
30
0
Term Project
0
15
0
Presentation of Project / Seminar
0
20
0
Quiz
0
10
0
Midterm Exam
0
10
0
General Exam
0
10
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
NEW PRODUCT, SERVICE and PROCESS DEVELOPMENT
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Name of Lecturer(s)
Assistant(s)
ASSOC.PROF.DR.AYŞEN AKYÜZ
Aim
This course aims the students to have an understanding over global environment and international marketing strategies and have a good command of marketing theories and practices in global terms.
Course Content
This course contains; Introduction to New Product, Service and Process Development,Problem Finding and Problem Solving,Business Idea Generation,Needs Assessment,Market and Competitive Assessment,Market Potential and Risks,Assessment and Selection of Business Models,Concept Development,Positioning,Customer Development,Design,Costing and Pricing,Entry-to-Market Strategy,Elevator Pitch.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
4.1.Have a command of branding in the market.
13, 16, 9
A
4.2.Have a command of customer development.
13, 16, 9
A
4.3.Have a command of minimum viable product.
13, 16, 9
A
1. Students will be able to learn and interpret the basic principles of new product, service and processes.
13, 16, 9
A
1.1. Explain the concept and scope of new product, service and processes.
13, 16, 9
A
1.2. Know the new product, process and service development terminology.
13, 16, 9
A
1.3. Interpret the basic concepts of new product, service and process development.
13, 16, 9
A
2. Students will be able to make evaluations on new product, service and process development.
13, 16, 9
A
2.1. Makes assessment on market and competition.
13, 16, 9
A
2.2. Identifies market potential and risks.
13, 16, 9
A
2.3. Assesses and selects the appropriate business model.
13, 16, 9
A
3. Students will be able to explain design issues.
13, 16, 9
A
3.1 Explain concept development and positioning.
13, 16, 9
A
3.2 Discuss the design.
13, 16, 9
A
3.3 Knowledgable about the costing and pricing.
4. Students will be able to develop market entry strategies .
13, 16, 9
A
Teaching Methods:
13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to New Product, Service and Process Development
2
Problem Finding and Problem Solving
3
Business Idea Generation
4
Needs Assessment
5
Market and Competitive Assessment
6
Market Potential and Risks
7
Assessment and Selection of Business Models
8
Concept Development
9
Positioning
10
Customer Development
11
Design
12
Costing and Pricing
13
Entry-to-Market Strategy
14
Elevator Pitch
Resources
1. Keegan, W. Global Marketing. 8 . basım. Pearson. 2014.
2. Green, M. Küresel Pazarlama. 7. basım. Pearson, Nobel Akademik Yayıncılık. 2015.
POWERPOINT HANDOUTS
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of HRM.
X
2
Describes the necessary quantitative and statistical methods in the field of HRM.
X
3
Uses at least one computer program in the field of HRM.
X
4
Sustains proficiency in a foreign language required in HRM.
X
5
Prepares HR projects and leads teams.
X
6
Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of HRM.
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Have the necessary skills to ascertain person-job fit and person-organization fit.
X
13
Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments.
