The aim of this course is to teach the social media concept, the characteristics of social networks and their uses in human resources.
Course Content
This course contains; Social Media Overview,Development of Social Networks,Web 1.0 and Web 2.0,Social Media Tools,Social Media Management
,Social Media Strategy,Uses of Social Media,Social Media and Business,Social Media and Content Strategies,Social Media and Human Resources Management,Social Media and Human Resources Management-I,Social Media and Human Resources Management-II,Social Media and Crisis Management,Social Media Attachment and Reporting,Social Media Human Resources Applications-I,Social Media Human Resources Applications-II.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to explain the basic concepts of social media management.
9
A, E
1.1. Explains the concept of social media and social networking.
1.2. Questions the functioning of social media processes in human resources functions.
1.3. Interpret social media processes in human resources management.
2. Will be able to use both theoretical and practical knowledge in the fields of social media and human resources.
16, 5, 6, 9
A, E
2.1. Develops appropriate social media applications for human resources management.
2.2. Determines the added value of social media processes in human resources.
2.3. Uses social media tools effectively.
3. Will be able to plan ways to improve efficiency and productivity in human resources with the contribution of social media.
16, 9
A, E
3.1. Explains the importance of the social media concept in terms of human resources functions.
3.2. Tells the importance of social media management and strategies.
3.3. Plans strategies for the use of social media in the field of human resources.
4. Will be able to evaluate in business the functioning of human resources practices in the social media.
6, 9
A, E
4.1. Compares examples of the use of social media in human resources.
4.2. Gives examples for use of human resources and social media.
4.3. Identifies "Best Practices" in the market and adapts them to business.
5. Will be able to discuss human resource projects in social media.
10, 16, 9
A, E
5.1. Designs new projects.
5.2. Develops creative thinking skills.
5.3. Practices the works about managing of new projects
Pelin Vardarlıer, Sosyal Medya Stratejisi, Nobel Akademik Yayıncılık, Aralık 2016. Pelin Vardarlıer, Sosyalika, Fastbook Yayınları, 2015. Editör Harun Yıldız, Sosyal Medyanın İş Hayatındaki Yeri, Beta Yayıncılık, 2018.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of HRM.
X
2
Describes the necessary quantitative and statistical methods in the field of HRM.
3
Uses at least one computer program in the field of HRM.
4
Sustains proficiency in a foreign language required in HRM.
5
Prepares HR projects and leads teams.
X
6
Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
7
Uses theoretical and practical expertise in the field of HRM.
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Have the necessary skills to ascertain person-job fit and person-organization fit.
13
Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
50
Rate of Final Exam to Success
50
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SOCIAL MEDIA and HRM APPLICATIONS
-
Fall Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Pelin VARDARLIER
Name of Lecturer(s)
Assoc.Prof. Pelin VARDARLIER
Assistant(s)
Aim
The aim of this course is to teach the social media concept, the characteristics of social networks and their uses in human resources.
Course Content
This course contains; Social Media Overview,Development of Social Networks,Web 1.0 and Web 2.0,Social Media Tools,Social Media Management
,Social Media Strategy,Uses of Social Media,Social Media and Business,Social Media and Content Strategies,Social Media and Human Resources Management,Social Media and Human Resources Management-I,Social Media and Human Resources Management-II,Social Media and Crisis Management,Social Media Attachment and Reporting,Social Media Human Resources Applications-I,Social Media Human Resources Applications-II.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to explain the basic concepts of social media management.
9
A, E
1.1. Explains the concept of social media and social networking.
1.2. Questions the functioning of social media processes in human resources functions.
1.3. Interpret social media processes in human resources management.
2. Will be able to use both theoretical and practical knowledge in the fields of social media and human resources.
16, 5, 6, 9
A, E
2.1. Develops appropriate social media applications for human resources management.
2.2. Determines the added value of social media processes in human resources.
2.3. Uses social media tools effectively.
3. Will be able to plan ways to improve efficiency and productivity in human resources with the contribution of social media.
16, 9
A, E
3.1. Explains the importance of the social media concept in terms of human resources functions.
3.2. Tells the importance of social media management and strategies.
3.3. Plans strategies for the use of social media in the field of human resources.
4. Will be able to evaluate in business the functioning of human resources practices in the social media.
6, 9
A, E
4.1. Compares examples of the use of social media in human resources.
4.2. Gives examples for use of human resources and social media.
4.3. Identifies "Best Practices" in the market and adapts them to business.
5. Will be able to discuss human resource projects in social media.
10, 16, 9
A, E
5.1. Designs new projects.
5.2. Develops creative thinking skills.
5.3. Practices the works about managing of new projects
Pelin Vardarlıer, Sosyal Medya Stratejisi, Nobel Akademik Yayıncılık, Aralık 2016. Pelin Vardarlıer, Sosyalika, Fastbook Yayınları, 2015. Editör Harun Yıldız, Sosyal Medyanın İş Hayatındaki Yeri, Beta Yayıncılık, 2018.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of HRM.
X
2
Describes the necessary quantitative and statistical methods in the field of HRM.
3
Uses at least one computer program in the field of HRM.
4
Sustains proficiency in a foreign language required in HRM.
5
Prepares HR projects and leads teams.
X
6
Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
7
Uses theoretical and practical expertise in the field of HRM.
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Have the necessary skills to ascertain person-job fit and person-organization fit.
13
Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments.
