Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| RELATIONSHIP MANAGEMENT | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Pelin VARDARLIER |
| Name of Lecturer(s) | Assoc.Prof. Ömer Erdem KOÇAK |
| Assistant(s) | Assist. Prof. Şifa ELCİL |
| Aim | The aim of this course is to examine the process and the history of the work of the public relations studies, to understand the basic theories and principles related to the discipline of the public relations, the relation of the public relations with the other disciplines, the institutional, sectoral and social place and affirmation of the public relations activities. |
| Course Content | This course contains; Historical development of public relations profession and its importance ,Basic concepts and work areas in public relations , The tasks of public relations professionals and institutional importance ,Relation of public relations to other disciplines ,Public relations models and theories ,Public relations models and theories ,Communication tools used in relation to the public and its importance ,Persuasion and discourse ,Components of corporate reputation ,Social responsibility and corporate / societal value ,Examples of campaigns related to people in Turkey and in the world ,Examples of campaigns related to people in Turkey and in the world ,Presentations,Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learning Outcomes and Subordinate Skills At the end of this course, the student; 1. will be able to define the basic concepts related to the field of public relations. 1.1. It can express the historical development of relations with the people. 1.2. Can define the basic concepts related to public relations. 2. will be able to express the theoretical knowledge related to the field of public relations. 2.1 Interpretation of the contribution of theoretical knowledge to the field. 2.2. Will be able to express the relations of activity and relations between people's relations. 2.3. Comprehend the theoretical, sectoral and social values of public relations. 3. Will be able to interpret the relation of the public with other disciplines. 3.1. Discusses the interaction of different disciplines and their contribution to each other. 4.Will be able to express professional ethics principles with a professional perspective. 5. People will be able to follow developments in Turkey and in the world in their profession. | 10, 13, 14, 16, 19, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Historical development of public relations profession and its importance | |
| 2 | Basic concepts and work areas in public relations | |
| 3 | The tasks of public relations professionals and institutional importance | |
| 4 | Relation of public relations to other disciplines | |
| 5 | Public relations models and theories | |
| 6 | Public relations models and theories | |
| 7 | Communication tools used in relation to the public and its importance | |
| 8 | Persuasion and discourse | |
| 9 | Components of corporate reputation | |
| 10 | Social responsibility and corporate / societal value | |
| 11 | Examples of campaigns related to people in Turkey and in the world | |
| 12 | Examples of campaigns related to people in Turkey and in the world | |
| 13 | Presentations | |
| 14 | Presentations |
| Resources |
| Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, İstanbul, 2016. Alaaddin Asna, Kuramda ve Uygulamada Halkla İlişkiler, Pozitif Yayınları, İstanbul, 2012. Ayla Okay, Aydemir Okay, Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2014. Salim Kadıbeşegil, Halkla İlişkilere Nerden Başlamalı, Mediacat Yayınları, 2000. Mete Çamdereli, Ana Çizgileriyle Halkla İlişkiler, Çizgi Kitabevi, İstanbul, 2000. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of HRM. | X | |||||
| 2 | Describes the necessary quantitative and statistical methods in the field of HRM. | X | |||||
| 3 | Uses at least one computer program in the field of HRM. | X | |||||
| 4 | Sustains proficiency in a foreign language required in HRM. | X | |||||
| 5 | Prepares HR projects and leads teams. | X | |||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of HRM. | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | X | |||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Have the necessary skills to ascertain person-job fit and person-organization fit. | X | |||||
| 13 | Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 5 | 70 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 7 | 7 | |||
| General Exam | 1 | 7 | 7 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 141 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(141/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| RELATIONSHIP MANAGEMENT | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Pelin VARDARLIER |
| Name of Lecturer(s) | Assoc.Prof. Ömer Erdem KOÇAK |
| Assistant(s) | Assist. Prof. Şifa ELCİL |
| Aim | The aim of this course is to examine the process and the history of the work of the public relations studies, to understand the basic theories and principles related to the discipline of the public relations, the relation of the public relations with the other disciplines, the institutional, sectoral and social place and affirmation of the public relations activities. |
| Course Content | This course contains; Historical development of public relations profession and its importance ,Basic concepts and work areas in public relations , The tasks of public relations professionals and institutional importance ,Relation of public relations to other disciplines ,Public relations models and theories ,Public relations models and theories ,Communication tools used in relation to the public and its importance ,Persuasion and discourse ,Components of corporate reputation ,Social responsibility and corporate / societal value ,Examples of campaigns related to people in Turkey and in the world ,Examples of campaigns related to people in Turkey and in the world ,Presentations,Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learning Outcomes and Subordinate Skills At the end of this course, the student; 1. will be able to define the basic concepts related to the field of public relations. 1.1. It can express the historical development of relations with the people. 1.2. Can define the basic concepts related to public relations. 2. will be able to express the theoretical knowledge related to the field of public relations. 2.1 Interpretation of the contribution of theoretical knowledge to the field. 2.2. Will be able to express the relations of activity and relations between people's relations. 2.3. Comprehend the theoretical, sectoral and social values of public relations. 3. Will be able to interpret the relation of the public with other disciplines. 3.1. Discusses the interaction of different disciplines and their contribution to each other. 4.Will be able to express professional ethics principles with a professional perspective. 5. People will be able to follow developments in Turkey and in the world in their profession. | 10, 13, 14, 16, 19, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Historical development of public relations profession and its importance | |
| 2 | Basic concepts and work areas in public relations | |
| 3 | The tasks of public relations professionals and institutional importance | |
| 4 | Relation of public relations to other disciplines | |
| 5 | Public relations models and theories | |
| 6 | Public relations models and theories | |
| 7 | Communication tools used in relation to the public and its importance | |
| 8 | Persuasion and discourse | |
| 9 | Components of corporate reputation | |
| 10 | Social responsibility and corporate / societal value | |
| 11 | Examples of campaigns related to people in Turkey and in the world | |
| 12 | Examples of campaigns related to people in Turkey and in the world | |
| 13 | Presentations | |
| 14 | Presentations |
| Resources |
| Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, İstanbul, 2016. Alaaddin Asna, Kuramda ve Uygulamada Halkla İlişkiler, Pozitif Yayınları, İstanbul, 2012. Ayla Okay, Aydemir Okay, Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2014. Salim Kadıbeşegil, Halkla İlişkilere Nerden Başlamalı, Mediacat Yayınları, 2000. Mete Çamdereli, Ana Çizgileriyle Halkla İlişkiler, Çizgi Kitabevi, İstanbul, 2000. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of HRM. | X | |||||
| 2 | Describes the necessary quantitative and statistical methods in the field of HRM. | X | |||||
| 3 | Uses at least one computer program in the field of HRM. | X | |||||
| 4 | Sustains proficiency in a foreign language required in HRM. | X | |||||
| 5 | Prepares HR projects and leads teams. | X | |||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of HRM. | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | X | |||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement, adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Have the necessary skills to ascertain person-job fit and person-organization fit. | X | |||||
| 13 | Have enough knowledge to put forward some ideas in all business functions and have aptitude to collaborate with other departments. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |