Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | CEE2268250 | Spring Semester | 3+0 | 3 | 6 |
| Course Program | Cuma 17:30-18:15 Cuma 18:30-19:15 Cuma 19:30-20:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yasin GÖÇGÜN |
| Name of Lecturer(s) | Assist.Prof. Filiz MIZRAK |
| Assistant(s) | |
| Aim | Explain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies |
| Course Content | This course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explain a range of strategic management theories | 16, 9 | A, E |
| 2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics. | 14, 16, 9 | A, E |
| 3. Undertake an applied research project in the field of strategic management | 10, 14, 16, 9 | F |
| 4. Explain how to apply evidence-based best practice strategy analysis and execution | 16, 9 | A, E |
| 5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course | 10, 14, 16, 9 | A, E |
| 6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions | 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Strategic Management | |
| 2 | Strategic Management: Creating Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1 |
| 3 | Analyzing the External Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2 |
| 4 | Assessing the Internal Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3 |
| 5 | Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4 |
| 6 | Business-Level Strategy: Creatingand Sustaining Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5 |
| 7 | Corporate-Level Strategy: Creating Value through Diversification | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6 |
| 8 | International Strategy: Creating Value in Global Markets | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7 |
| 9 | Entrepreneurial Strategy and Competitive Dynamics | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8 |
| 10 | Strategic Control and Corporate Governance | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9 |
| 11 | Creating Effective Organizational Designs | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10 |
| 12 | Strategic Leadership: Creating a Learning Organization and an Ethical Organization | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11 |
| 13 | Managing Innovation and Fostering Corporate Entrepreneurship | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12 |
| 14 | Overview |
| Resources |
| Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | An ability to apply knowledge of mathematics, science, and engineering. | X | |||||
| 2 | An ability to identify, formulate, and solve engineering problems. | X | |||||
| 3 | An ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability. | X | |||||
| 4 | An ability to use the techniques, skills, and modern engineering tools necessary for engineering practice. | X | |||||
| 5 | An ability to design and conduct experiments, as well as to analyze and interpret data. | X | |||||
| 6 | An ability to function on multidisciplinary teams. | X | |||||
| 7 | An ability to communicate effectively. | X | |||||
| 8 | A recognition of the need for, and an ability to engage in life-long learning. | X | |||||
| 9 | An understanding of professional and ethical responsibility. | X | |||||
| 10 | A knowledge of contemporary issues. | X | |||||
| 11 | The broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 30 | |
| Rate of Final Exam to Success | 70 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | CEE2268250 | Spring Semester | 3+0 | 3 | 6 |
| Course Program | Cuma 17:30-18:15 Cuma 18:30-19:15 Cuma 19:30-20:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yasin GÖÇGÜN |
| Name of Lecturer(s) | Assist.Prof. Filiz MIZRAK |
| Assistant(s) | |
| Aim | Explain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies |
| Course Content | This course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explain a range of strategic management theories | 16, 9 | A, E |
| 2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics. | 14, 16, 9 | A, E |
| 3. Undertake an applied research project in the field of strategic management | 10, 14, 16, 9 | F |
| 4. Explain how to apply evidence-based best practice strategy analysis and execution | 16, 9 | A, E |
| 5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course | 10, 14, 16, 9 | A, E |
| 6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions | 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Strategic Management | |
| 2 | Strategic Management: Creating Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1 |
| 3 | Analyzing the External Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2 |
| 4 | Assessing the Internal Environment of the Firm | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3 |
| 5 | Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4 |
| 6 | Business-Level Strategy: Creatingand Sustaining Competitive Advantages | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5 |
| 7 | Corporate-Level Strategy: Creating Value through Diversification | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6 |
| 8 | International Strategy: Creating Value in Global Markets | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7 |
| 9 | Entrepreneurial Strategy and Competitive Dynamics | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8 |
| 10 | Strategic Control and Corporate Governance | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9 |
| 11 | Creating Effective Organizational Designs | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10 |
| 12 | Strategic Leadership: Creating a Learning Organization and an Ethical Organization | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11 |
| 13 | Managing Innovation and Fostering Corporate Entrepreneurship | Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12 |
| 14 | Overview |
| Resources |
| Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | An ability to apply knowledge of mathematics, science, and engineering. | X | |||||
| 2 | An ability to identify, formulate, and solve engineering problems. | X | |||||
| 3 | An ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability. | X | |||||
| 4 | An ability to use the techniques, skills, and modern engineering tools necessary for engineering practice. | X | |||||
| 5 | An ability to design and conduct experiments, as well as to analyze and interpret data. | X | |||||
| 6 | An ability to function on multidisciplinary teams. | X | |||||
| 7 | An ability to communicate effectively. | X | |||||
| 8 | A recognition of the need for, and an ability to engage in life-long learning. | X | |||||
| 9 | An understanding of professional and ethical responsibility. | X | |||||
| 10 | A knowledge of contemporary issues. | X | |||||
| 11 | The broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 30 | |
| Rate of Final Exam to Success | 70 | |
| Total | 100 | |