Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA ANALYSIS and DISCOURSE | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
| Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
| Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
| Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
| 2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
| 3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
| 4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
| 5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
| 6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
| 7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
| 8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
| 9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
| 10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
| 11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
| 12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
| 13 | Application, Presentation | Reading the topics mentioned from relevant sources |
| 14 | Application, Presentation | Reading the topics mentioned from relevant sources |
| Resources |
| 1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
| 4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PY1. Knows the basic concepts, theories and practices of Radio, Cinema and Television fields. | ||||||
| 2 | PY2. Identifies facts about Radio, Cinema and Television and can analyze them with different methods. | ||||||
| 3 | PY3.Can carry out technical equipment, project production and management of Radio and Television Studios. | ||||||
| 4 | PY4. He can use his competence by using his field knowledge, identify the problems encountered in business life and offer solutions. | ||||||
| 5 | PY5. Can perform synthesis and analysis for the Mass Media and visual media sectors. | ||||||
| 6 | PY6. Can recommend a communication plan in line with public and private sector needs. | ||||||
| 7 | PY7.Can perform risk management and solve problems by using initiative in necessary situations related to the field. | ||||||
| 8 | PY8.Can propose and prepare projects related to the field and participate in sector competitions. | ||||||
| 9 | PY9.Can write scientific research on Radio Cinema Television and related media sectors, analyze them and turn them into scientific writing. | ||||||
| 10 | PY10.Aims to establish reality in mass media journalism, dissemination and project production. | ||||||
| 11 | PY11.Follows the development news and innovations related to the field and adopts lifelong education and literacy as a principle. | ||||||
| 12 | PY12. He uses his native language accurately and effectively, which is one of the requirements of his field, and can read and understand English field terminology at the B1 level. | ||||||
| 13 | PY13. Organizes and implements social events required by his/her profession; | ||||||
| 14 | PY14. He embraces his profession under all circumstances, within the scope of ethical, humane and conscientious values, and does not allow abuse. | ||||||
| 15 | PY15.Informs the masses with visual, audio and written news or other projects that reflect reality in the public or private sector, radio, cinema or television media groups within the framework of Mass Media. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 1 | 10 | 10 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 26 | 26 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA ANALYSIS and DISCOURSE | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
| Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
| Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
| Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
| 2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
| 3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
| 4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
| 5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
| 6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
| 7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
| 8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
| 9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
| 10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
| 11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
| 12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
| 13 | Application, Presentation | Reading the topics mentioned from relevant sources |
| 14 | Application, Presentation | Reading the topics mentioned from relevant sources |
| Resources |
| 1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
| 4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PY1. Knows the basic concepts, theories and practices of Radio, Cinema and Television fields. | ||||||
| 2 | PY2. Identifies facts about Radio, Cinema and Television and can analyze them with different methods. | ||||||
| 3 | PY3.Can carry out technical equipment, project production and management of Radio and Television Studios. | ||||||
| 4 | PY4. He can use his competence by using his field knowledge, identify the problems encountered in business life and offer solutions. | ||||||
| 5 | PY5. Can perform synthesis and analysis for the Mass Media and visual media sectors. | ||||||
| 6 | PY6. Can recommend a communication plan in line with public and private sector needs. | ||||||
| 7 | PY7.Can perform risk management and solve problems by using initiative in necessary situations related to the field. | ||||||
| 8 | PY8.Can propose and prepare projects related to the field and participate in sector competitions. | ||||||
| 9 | PY9.Can write scientific research on Radio Cinema Television and related media sectors, analyze them and turn them into scientific writing. | ||||||
| 10 | PY10.Aims to establish reality in mass media journalism, dissemination and project production. | ||||||
| 11 | PY11.Follows the development news and innovations related to the field and adopts lifelong education and literacy as a principle. | ||||||
| 12 | PY12. He uses his native language accurately and effectively, which is one of the requirements of his field, and can read and understand English field terminology at the B1 level. | ||||||
| 13 | PY13. Organizes and implements social events required by his/her profession; | ||||||
| 14 | PY14. He embraces his profession under all circumstances, within the scope of ethical, humane and conscientious values, and does not allow abuse. | ||||||
| 15 | PY15.Informs the masses with visual, audio and written news or other projects that reflect reality in the public or private sector, radio, cinema or television media groups within the framework of Mass Media. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |