Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA ANALYSIS and DISCOURSE | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
| Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
| Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
| Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
| 2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
| 3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
| 4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
| 5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
| 6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
| 7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
| 8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
| 9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
| 10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
| 11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
| 12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
| 13 | Application, Presentation | Reading the topics mentioned from relevant sources |
| 14 | Application, Presentation | Reading the topics mentioned from relevant sources |
| Resources |
| 1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
| 4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 1 | 10 | 10 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 26 | 26 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA ANALYSIS and DISCOURSE | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
| Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
| Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
| Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
| 2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
| 3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
| 4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
| 5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
| 6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
| 7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
| 8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
| 9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
| 10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
| 11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
| 12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
| 13 | Application, Presentation | Reading the topics mentioned from relevant sources |
| 14 | Application, Presentation | Reading the topics mentioned from relevant sources |
| Resources |
| 1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
| 4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |