Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PERSUASION STRATEGIES | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa ELCİL |
| Aim | The aim of this course is having a knowledge of persuasion concept and persuasion process, the place of persuasion in the strategic communication process, persuasion process in corporate and social communication. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; The concept of persuasion ,Communication and persuasion ,The historical development of the bell , Interpersonal communication, group communication and persuasion ,The place of sympathy in corporate communication ,Leadership, motivation and persuasion ,Personality traits and personality traits. ,Persuasion theories ,Persuasion theories 2 ,Persuasion process and persuasive obstacles to the process. ,Resistance to baptism ,The use of persuasion techniques in political communication. Examination on case studies. ,Case study analysis ,Case study analysis . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| At the end of this course, the student will; 1.Understand the importance of persuasion. 2.Understand the importance of persuasion in effective communication. 3.Determine the importance of persuasion in corporate communication management. 4.Understand the value of persuasion in social communication. 5.Internalizes practices aimed at persuasion and manipulation. | 10, 13, 16, 19, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept of persuasion | Lecture notes |
| 2 | Communication and persuasion | Lecture notes |
| 3 | The historical development of the bell | Lecture notes |
| 4 | Interpersonal communication, group communication and persuasion | Lecture notes |
| 5 | The place of sympathy in corporate communication | Lecture notes |
| 6 | Leadership, motivation and persuasion | Lecture notes |
| 7 | Personality traits and personality traits. | Lecture notes |
| 8 | Persuasion theories | Lecture notes |
| 9 | Persuasion theories 2 | Lecture notes, homework |
| 10 | Persuasion process and persuasive obstacles to the process. | Lecture notes, homework |
| 11 | Resistance to baptism | Lecture notes, homework |
| 12 | The use of persuasion techniques in political communication. Examination on case studies. | Lecture notes, homework |
| 13 | Case study analysis | Case study |
| 14 | Case study analysis | Case study |
| Resources |
| 1. Cengiz ANIK, Siyasal İkna, Vadi Yayınları, Ankara . 2. Ahmet Haluk YÜKSEL, İkna Edici İletişim, Anadolu Üniversitesi Yayınları No:94, Eskişehir. 3. Robert B. CIALDINI, İknanın Psikolojisi, MediaCat, İstanbul 4. Reha Oğuz TÜRKKAN, İkna ve Uzlaşma Sanatı, Hayat Yayınları,İstanbul. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 5 | 70 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 12 | 12 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PERSUASION STRATEGIES | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa ELCİL |
| Aim | The aim of this course is having a knowledge of persuasion concept and persuasion process, the place of persuasion in the strategic communication process, persuasion process in corporate and social communication. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; The concept of persuasion ,Communication and persuasion ,The historical development of the bell , Interpersonal communication, group communication and persuasion ,The place of sympathy in corporate communication ,Leadership, motivation and persuasion ,Personality traits and personality traits. ,Persuasion theories ,Persuasion theories 2 ,Persuasion process and persuasive obstacles to the process. ,Resistance to baptism ,The use of persuasion techniques in political communication. Examination on case studies. ,Case study analysis ,Case study analysis . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| At the end of this course, the student will; 1.Understand the importance of persuasion. 2.Understand the importance of persuasion in effective communication. 3.Determine the importance of persuasion in corporate communication management. 4.Understand the value of persuasion in social communication. 5.Internalizes practices aimed at persuasion and manipulation. | 10, 13, 16, 19, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept of persuasion | Lecture notes |
| 2 | Communication and persuasion | Lecture notes |
| 3 | The historical development of the bell | Lecture notes |
| 4 | Interpersonal communication, group communication and persuasion | Lecture notes |
| 5 | The place of sympathy in corporate communication | Lecture notes |
| 6 | Leadership, motivation and persuasion | Lecture notes |
| 7 | Personality traits and personality traits. | Lecture notes |
| 8 | Persuasion theories | Lecture notes |
| 9 | Persuasion theories 2 | Lecture notes, homework |
| 10 | Persuasion process and persuasive obstacles to the process. | Lecture notes, homework |
| 11 | Resistance to baptism | Lecture notes, homework |
| 12 | The use of persuasion techniques in political communication. Examination on case studies. | Lecture notes, homework |
| 13 | Case study analysis | Case study |
| 14 | Case study analysis | Case study |
| Resources |
| 1. Cengiz ANIK, Siyasal İkna, Vadi Yayınları, Ankara . 2. Ahmet Haluk YÜKSEL, İkna Edici İletişim, Anadolu Üniversitesi Yayınları No:94, Eskişehir. 3. Robert B. CIALDINI, İknanın Psikolojisi, MediaCat, İstanbul 4. Reha Oğuz TÜRKKAN, İkna ve Uzlaşma Sanatı, Hayat Yayınları,İstanbul. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |