Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and ADVERTSING PROJECT | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | It is aimed to transfer the information obtained during the four-year public relations and advertising education into practice and to carry out a detailed 360-degree marketing communication campaign under the supervision of the project consultant faculty member. |
| Course Content | This course contains; Project General Information, Operation and Scope,Project Subject Selection Process and Project Subject Criteria,Project Brief Writing,Project Revision Debrief and Rebrief Process,Literature Review,Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis),Audience Analysis ,Creative Work Plan,Ad Campaign Goals, Motto, Ad Tone and Ad Style,Media Planning Strategy: Traditional and Digital Media ,Creative Works: Traditional and digital media dimensions of the campaign, Radio Spot, Storyboard,Time Plan & Budget ,Project Overview & Project Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Effectively uses methods related to public relations and advertising in projects. | 10, 13, 16, 9 | E, F |
| Plans the strategy of the 360 Degree marketing communication campaign. | 10, 13, 16, 9 | E, F |
| Manages 360 Degree marketing communication campaign. | 10, 13, 16, 9 | E, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Project General Information, Operation and Scope | Reading the Graduation Project Guide |
| 2 | Project Subject Selection Process and Project Subject Criteria | Researching the project brand |
| 3 | Project Brief Writing | Collecting information about the brief |
| 4 | Project Revision Debrief and Rebrief Process | Writing a Debrief |
| 5 | Literature Review | Identification of resources |
| 6 | Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis) | Preparation for SWOT analysis |
| 7 | Audience Analysis | Making a study about the target group |
| 8 | Creative Work Plan | Examination of creative project examples |
| 9 | Ad Campaign Goals, Motto, Ad Tone and Ad Style | Examination of advertisement examples |
| 10 | Media Planning Strategy: Traditional and Digital Media | Determination of the channels to be used |
| 11 | Creative Works: Traditional and digital media dimensions of the campaign | Examination of campaign examples |
| 12 | Radio Spot, Storyboard | Examination of examples of advertising scenarios |
| 13 | Time Plan & Budget | Making budget preparations |
| 14 | Project Overview & Project Presentations | Preparation of project presentations |
| Resources |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and ADVERTSING PROJECT | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | It is aimed to transfer the information obtained during the four-year public relations and advertising education into practice and to carry out a detailed 360-degree marketing communication campaign under the supervision of the project consultant faculty member. |
| Course Content | This course contains; Project General Information, Operation and Scope,Project Subject Selection Process and Project Subject Criteria,Project Brief Writing,Project Revision Debrief and Rebrief Process,Literature Review,Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis),Audience Analysis ,Creative Work Plan,Ad Campaign Goals, Motto, Ad Tone and Ad Style,Media Planning Strategy: Traditional and Digital Media ,Creative Works: Traditional and digital media dimensions of the campaign, Radio Spot, Storyboard,Time Plan & Budget ,Project Overview & Project Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Effectively uses methods related to public relations and advertising in projects. | 10, 13, 16, 9 | E, F |
| Plans the strategy of the 360 Degree marketing communication campaign. | 10, 13, 16, 9 | E, F |
| Manages 360 Degree marketing communication campaign. | 10, 13, 16, 9 | E, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Project General Information, Operation and Scope | Reading the Graduation Project Guide |
| 2 | Project Subject Selection Process and Project Subject Criteria | Researching the project brand |
| 3 | Project Brief Writing | Collecting information about the brief |
| 4 | Project Revision Debrief and Rebrief Process | Writing a Debrief |
| 5 | Literature Review | Identification of resources |
| 6 | Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis) | Preparation for SWOT analysis |
| 7 | Audience Analysis | Making a study about the target group |
| 8 | Creative Work Plan | Examination of creative project examples |
| 9 | Ad Campaign Goals, Motto, Ad Tone and Ad Style | Examination of advertisement examples |
| 10 | Media Planning Strategy: Traditional and Digital Media | Determination of the channels to be used |
| 11 | Creative Works: Traditional and digital media dimensions of the campaign | Examination of campaign examples |
| 12 | Radio Spot, Storyboard | Examination of examples of advertising scenarios |
| 13 | Time Plan & Budget | Making budget preparations |
| 14 | Project Overview & Project Presentations | Preparation of project presentations |
| Resources |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |