Fulfilling an accumulation of knowledge related to the function of strategic management process in public relations, strategic management activities and formation of the idea of strategic management.
Attendance to 70% of the course is compulsory.
Course Content
This course contains; Vision, mission and strategy concepts ,Strategic management process,The phase of case analysis
,The step for the determination and development of strategies
,Strategic analysis in public relations
,Analysis of organization, financial structure, human resources and marketing factors
,Economic, technological, political, socio-cultural environments and competition analysis,Mid-term. Analysis of natural environment factors
,SWOT,PESTCOM and PEST analyses
,Campaign strategy in public relations,Communication strategy,Execution areas of public relations,Risk and event management,Techniques used for measuring the results of public relations activities
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 Determines complex communication problems.
2 Analyses strategic management processes.
3 Analyses a case.
4 Develops solution proposal based on researches and facts.
5 Analyzes institutional structuring.
A: Traditional Written Exam, D: Oral Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Vision, mission and strategy concepts
Lecture notes
1
Strategic management process
Lecture notes
3
The phase of case analysis
Lecture notes
4
The step for the determination and development of strategies
Lecture notes
5
Strategic analysis in public relations
Lecture notes
6
Analysis of organization, financial structure, human resources and marketing factors
Lecture notes
7
Economic, technological, political, socio-cultural environments and competition analysis
Lecture notes
8
Mid-term. Analysis of natural environment factors
Lecture notes
9
SWOT,PESTCOM and PEST analyses
Lecture notes, homework
10
Campaign strategy in public relations
Lecture notes, homework
11
Communication strategy
Lecture notes, homework
12
Execution areas of public relations
Lecture notes, homework
13
Risk and event management
Lecture notes, homework
14
Techniques used for measuring the results of public relations activities
Lecture notes, homework
Resources
1-Ahmet Bülent Göksel, Stratejik Halkla İlişkiler Yönetimi, Nobel yayıncılık, Eylül, 2010
2-Salim Kadıbeşegil, Şimdi Stratejik İletişim Zamanı, Mediacat, Şubat, 2009
3-Ayla Okay/Aydemir Okay, Halkla İlişkiler Kavram, Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2011
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
X
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
5
70
Resolution of Homework Problems and Submission as a Report
5
3
15
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
11
11
General Exam
1
12
12
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
STRATEGIC PUBLIC RELATIONS
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Şifa ELCİL
Name of Lecturer(s)
Assist.Prof. Şifa ELCİL
Assistant(s)
Dr. Şifa ELCİL
Aim
Fulfilling an accumulation of knowledge related to the function of strategic management process in public relations, strategic management activities and formation of the idea of strategic management.
Attendance to 70% of the course is compulsory.
Course Content
This course contains; Vision, mission and strategy concepts ,Strategic management process,The phase of case analysis
,The step for the determination and development of strategies
,Strategic analysis in public relations
,Analysis of organization, financial structure, human resources and marketing factors
,Economic, technological, political, socio-cultural environments and competition analysis,Mid-term. Analysis of natural environment factors
,SWOT,PESTCOM and PEST analyses
,Campaign strategy in public relations,Communication strategy,Execution areas of public relations,Risk and event management,Techniques used for measuring the results of public relations activities
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 Determines complex communication problems.
2 Analyses strategic management processes.
3 Analyses a case.
4 Develops solution proposal based on researches and facts.
5 Analyzes institutional structuring.
A: Traditional Written Exam, D: Oral Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Vision, mission and strategy concepts
Lecture notes
1
Strategic management process
Lecture notes
3
The phase of case analysis
Lecture notes
4
The step for the determination and development of strategies
Lecture notes
5
Strategic analysis in public relations
Lecture notes
6
Analysis of organization, financial structure, human resources and marketing factors
Lecture notes
7
Economic, technological, political, socio-cultural environments and competition analysis
Lecture notes
8
Mid-term. Analysis of natural environment factors
Lecture notes
9
SWOT,PESTCOM and PEST analyses
Lecture notes, homework
10
Campaign strategy in public relations
Lecture notes, homework
11
Communication strategy
Lecture notes, homework
12
Execution areas of public relations
Lecture notes, homework
13
Risk and event management
Lecture notes, homework
14
Techniques used for measuring the results of public relations activities
Lecture notes, homework
Resources
1-Ahmet Bülent Göksel, Stratejik Halkla İlişkiler Yönetimi, Nobel yayıncılık, Eylül, 2010
2-Salim Kadıbeşegil, Şimdi Stratejik İletişim Zamanı, Mediacat, Şubat, 2009
3-Ayla Okay/Aydemir Okay, Halkla İlişkiler Kavram, Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2011
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
X
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
