Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
RESEARCH TECHNIQUES | - | Fall Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. İhsan EKEN |
Name of Lecturer(s) | Prof.Dr. Ali BÜYÜKASLAN |
Assistant(s) | |
Aim | The main purpose of the course is to teach quantitative and qualitative research methods which are necessary to handle a scientific research. The basics of a scientific research include the aim and design of the research with frequently used statistical methods and techniques along with its data management and analyses, its formal structure and presentation. The student is to have general information about how a scientific work is established and critical points to care. |
Course Content | This course contains; Scientific Method and Basic concepts , Scientific Research methods; Types and qualities,Defining a problem; what are you going to search about? hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization.,hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization.,Sampling and Universe I;Data collecting- Reliability, Validity, surveys, observation, deep interviews, focus group meetings.,Sampling and Universe II,Quantitative Research Method I,Quantitative Research Method II,Qualitative Research Methods I,Qualitative Research Method II,Writing a "Research Summary",Writing a summary of a research,Overall Assessment. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
The student can explain basic concepts related to Scientific Researches, define the participants of science describe what scientific mean organise a scientific article about a problem on PR The student is aware of the importance of a scientific work, its accuracy, limitations, hypotheses. | A, E | |
Makes application with the concepts and terms of Scientific Research. | A, E | |
He can collect data through literature method, describe what a hypothesis is; establish hypotheses, comprehend Aristo logic and his rationalization make proposals with deduction and induction method. | A, E | |
Uses qualitative and qualitative research method concepts and terms and differ qualitative research from qualitative ones. | A, E | |
The student can write a summary of a scientific article in a proper and correct way. | A, E |
Teaching Methods: | |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Scientific Method and Basic concepts | The Students are advised to go through articles published in national/international journals with referees. |
2 | Scientific Research methods; Types and qualities | |
3 | Defining a problem; what are you going to search about? hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization. | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
4 | hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization. | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
5 | Sampling and Universe I;Data collecting- Reliability, Validity, surveys, observation, deep interviews, focus group meetings. | |
7 | Sampling and Universe II | |
8 | Quantitative Research Method I | |
9 | Quantitative Research Method II | |
10 | Qualitative Research Methods I | |
11 | Qualitative Research Method II | |
12 | Writing a "Research Summary" | |
13 | Writing a summary of a research | |
14 | Overall Assessment |
Resources |
1- Bilimsel Arş ve Yazma Teknikleri, Suat Cereci,Alfa Yay. 2- Araştırma Yöntem ve Teknikleri, Rauf Arıkan, Nobel Yay. Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications. Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research. University of Chicago Press. Kumar, R. (2014). Research Methodology: A Step-by-Step Guide for Beginners. Sage Publications. Creswell, J. W., & Poth, C. N. (2017). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Sage Publications. Wrench, J. S., Thomas-Maddox, C., & Richmond, V. P. (2017). Quantitative Research Methods for Communication. Oxford University Press. Cohen, L., Manion, L., & Morrison, K. (2018). Research Methods in Education. Routledge. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students. Pearson. Denzin, N. K., & Lincoln, Y. S. (Eds.). (2017). The SAGE Handbook of Qualitative Research. Sage Publications. Bordens, K. S., & Abbott, B. B. (2019). Research Design and Methods: A Process Approach. McGraw-Hill Education. Shaughnessy, J. J., Zechmeister, E. B., & Zechmeister, J. S. (2015). Research Methods in Psychology. McGraw-Hill Education. |
Bilimsel Araştırma Yöntemi, Niyazi Karasar, Nobel Yay. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
13 | Plans social responsibility events and takes a role in implementation process. | ||||||
14 | Performs the measurement and evaluation of communication activities. | X | |||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 5 | 10 | 50 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 1 | 10 | 10 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 18 | 18 | |||
General Exam | 1 | 30 | 30 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 150 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
RESEARCH TECHNIQUES | - | Fall Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. İhsan EKEN |
Name of Lecturer(s) | Prof.Dr. Ali BÜYÜKASLAN |
Assistant(s) | |
Aim | The main purpose of the course is to teach quantitative and qualitative research methods which are necessary to handle a scientific research. The basics of a scientific research include the aim and design of the research with frequently used statistical methods and techniques along with its data management and analyses, its formal structure and presentation. The student is to have general information about how a scientific work is established and critical points to care. |
Course Content | This course contains; Scientific Method and Basic concepts , Scientific Research methods; Types and qualities,Defining a problem; what are you going to search about? hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization.,hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization.,Sampling and Universe I;Data collecting- Reliability, Validity, surveys, observation, deep interviews, focus group meetings.,Sampling and Universe II,Quantitative Research Method I,Quantitative Research Method II,Qualitative Research Methods I,Qualitative Research Method II,Writing a "Research Summary",Writing a summary of a research,Overall Assessment. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
The student can explain basic concepts related to Scientific Researches, define the participants of science describe what scientific mean organise a scientific article about a problem on PR The student is aware of the importance of a scientific work, its accuracy, limitations, hypotheses. | A, E | |
Makes application with the concepts and terms of Scientific Research. | A, E | |
He can collect data through literature method, describe what a hypothesis is; establish hypotheses, comprehend Aristo logic and his rationalization make proposals with deduction and induction method. | A, E | |
Uses qualitative and qualitative research method concepts and terms and differ qualitative research from qualitative ones. | A, E | |
The student can write a summary of a scientific article in a proper and correct way. | A, E |
Teaching Methods: | |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Scientific Method and Basic concepts | The Students are advised to go through articles published in national/international journals with referees. |
2 | Scientific Research methods; Types and qualities | |
3 | Defining a problem; what are you going to search about? hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization. | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
4 | hypotheses, limitations, obstacles; Aristo's logical theory, proposals, induction and deduction, rationalization. | the student needs some general information about social substratum, communication, media and communication science, logic and textual analysing, composition writing methods, as well. He also needs to know about induction and deduction of Aristotle's logical theory. |
5 | Sampling and Universe I;Data collecting- Reliability, Validity, surveys, observation, deep interviews, focus group meetings. | |
7 | Sampling and Universe II | |
8 | Quantitative Research Method I | |
9 | Quantitative Research Method II | |
10 | Qualitative Research Methods I | |
11 | Qualitative Research Method II | |
12 | Writing a "Research Summary" | |
13 | Writing a summary of a research | |
14 | Overall Assessment |
Resources |
1- Bilimsel Arş ve Yazma Teknikleri, Suat Cereci,Alfa Yay. 2- Araştırma Yöntem ve Teknikleri, Rauf Arıkan, Nobel Yay. Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications. Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research. University of Chicago Press. Kumar, R. (2014). Research Methodology: A Step-by-Step Guide for Beginners. Sage Publications. Creswell, J. W., & Poth, C. N. (2017). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Sage Publications. Wrench, J. S., Thomas-Maddox, C., & Richmond, V. P. (2017). Quantitative Research Methods for Communication. Oxford University Press. Cohen, L., Manion, L., & Morrison, K. (2018). Research Methods in Education. Routledge. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students. Pearson. Denzin, N. K., & Lincoln, Y. S. (Eds.). (2017). The SAGE Handbook of Qualitative Research. Sage Publications. Bordens, K. S., & Abbott, B. B. (2019). Research Design and Methods: A Process Approach. McGraw-Hill Education. Shaughnessy, J. J., Zechmeister, E. B., & Zechmeister, J. S. (2015). Research Methods in Psychology. McGraw-Hill Education. |
Bilimsel Araştırma Yöntemi, Niyazi Karasar, Nobel Yay. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
13 | Plans social responsibility events and takes a role in implementation process. | ||||||
14 | Performs the measurement and evaluation of communication activities. | X | |||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |