The aim of this course is to provide students learn basic concept and principles, show them advertiser’s areas and methods used in ads, show how to apply informations gained and techniques in private sector and academia.
Course Content
This course contains; Introduction to advertising,Definiton of advertising and goals,Advertising uses and Importance,Historical Development in Advertising (in the World and Turkey),Current Approaches in Advertising,Advertising Theories and Relations with Other Sciences,Aims of Advertising,Advertising Types,Advertising Effects,Advertising Agencies,Creative Advertising,Advertising Preparation 1,Advertising Preparation 2,Media Planning.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Discuss basic concepts of advertising
13, 9
A, E
1.1. Comprehend basic rules.
13, 23, 9
1.2. Compare theories interrelated
13, 19, 9
2. Discuss basic concepts of advertising production
10, 13, 19, 9
E
2.1. Analyze the first studies of advertising production
13, 19, 4, 9
3. Distinguish the types of ads.
13, 14, 19, 9
A, E
3.1. Know types of ads.
13, 14, 23, 4, 9
G
3.2. Sort types of ads
14, 9
4. Express types of ads.
13, 20, 9
4.1. Comprehend daily events through ads and communication terminology.
10, 23, 9
4.2. Use terminology when explaining this events.
23, 9
G
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 23: Concept Map Technique, 4: Inquiry-Based Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to advertising
Related reading
2
Definiton of advertising and goals
Related reading
3
Advertising uses and Importance
Related reading
4
Historical Development in Advertising (in the World and Turkey)
Related reading
5
Current Approaches in Advertising
Related reading
6
Advertising Theories and Relations with Other Sciences
Related reading
7
Aims of Advertising
Related reading
8
Advertising Types
Related reading
9
Advertising Effects
Related reading
10
Advertising Agencies
Related reading
11
Creative Advertising
Related reading
12
Advertising Preparation 1
Related reading
13
Advertising Preparation 2
Related reading
14
Media Planning
Related reading
Resources
Course notes, Yılmaz, R. Ayhan. 2009. Reklamcılık, Anadolu Üniversitesi Açık Öğretim Yayınları, Eskişehir.
Arens, F. William. 2006; Contemporary Advertising, McGraw Hill, New York.
Moriarty, Sandra. 1991; Creative Advertising. İkinci Basım. New Jersey
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
20
Rate of Final Exam to Success
80
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
5
70
Resolution of Homework Problems and Submission as a Report
4
2
8
Term Project
1
15
15
Presentation of Project / Seminar
1
1
1
Quiz
2
1
2
Midterm Exam
1
21
21
General Exam
1
21
21
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
180
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(180/30)
6
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
INTRODUCTION to ADVERTISING
-
Spring Semester
3+0
3
6
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ
Name of Lecturer(s)
Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ
Assistant(s)
Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ
Aim
The aim of this course is to provide students learn basic concept and principles, show them advertiser’s areas and methods used in ads, show how to apply informations gained and techniques in private sector and academia.
Course Content
This course contains; Introduction to advertising,Definiton of advertising and goals,Advertising uses and Importance,Historical Development in Advertising (in the World and Turkey),Current Approaches in Advertising,Advertising Theories and Relations with Other Sciences,Aims of Advertising,Advertising Types,Advertising Effects,Advertising Agencies,Creative Advertising,Advertising Preparation 1,Advertising Preparation 2,Media Planning.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Discuss basic concepts of advertising
13, 9
A, E
1.1. Comprehend basic rules.
13, 23, 9
1.2. Compare theories interrelated
13, 19, 9
2. Discuss basic concepts of advertising production
10, 13, 19, 9
E
2.1. Analyze the first studies of advertising production
13, 19, 4, 9
3. Distinguish the types of ads.
13, 14, 19, 9
A, E
3.1. Know types of ads.
13, 14, 23, 4, 9
G
3.2. Sort types of ads
14, 9
4. Express types of ads.
13, 20, 9
4.1. Comprehend daily events through ads and communication terminology.
10, 23, 9
4.2. Use terminology when explaining this events.
23, 9
G
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 23: Concept Map Technique, 4: Inquiry-Based Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to advertising
Related reading
2
Definiton of advertising and goals
Related reading
3
Advertising uses and Importance
Related reading
4
Historical Development in Advertising (in the World and Turkey)
Related reading
5
Current Approaches in Advertising
Related reading
6
Advertising Theories and Relations with Other Sciences
Related reading
7
Aims of Advertising
Related reading
8
Advertising Types
Related reading
9
Advertising Effects
Related reading
10
Advertising Agencies
Related reading
11
Creative Advertising
Related reading
12
Advertising Preparation 1
Related reading
13
Advertising Preparation 2
Related reading
14
Media Planning
Related reading
Resources
Course notes, Yılmaz, R. Ayhan. 2009. Reklamcılık, Anadolu Üniversitesi Açık Öğretim Yayınları, Eskişehir.
Arens, F. William. 2006; Contemporary Advertising, McGraw Hill, New York.
Moriarty, Sandra. 1991; Creative Advertising. İkinci Basım. New Jersey
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
