The purpose of this course is to give the students opportunity to learn medical tourism concepts, study the development of medical tourism, be able to make a health tourism sector assessment and analyze health tourism in the Turkey and all around the world.
Course Content
This course contains; Concept of tourism and definition,Health Tourism Market,Health Tourism Industry,Treatment Process,Customer Expectations in Health Tourism,Quality, Safety and Risk in Health Tourism,Legal and Ethical Issues in Health Tourism,Health Tourism in Economic, Social and Institutional Aspects,Health Tourism in Turkey,Health Tourism in Turkey,Health Tourism in Turkey: Marketing Strategies,Health Tourism in Turkey: Marketing Strategies,Health Tourism in the World : Marketing Strategies,Health Tourism in the World : Marketing Strategies.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
3.Know patient expectancy and service delivery within the scope of health tourism
10, 11, 16
E
1. Display an understanding of the practices of medical tourism around the world.
10, 16, 9
A, D
2. Know marketing strategies in healthcare tourism.
13, 14, 16, 19
E
4. Comprehend marketing practices in a healthcare facility
16, 9
A, F
5. Compare health tourism practices around the world
16, 6, 9
A, E
Teaching Methods:
10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Concept of tourism and definition
Related reading
2
Health Tourism Market
Related reading
3
Health Tourism Industry
Related reading
4
Treatment Process
Related reading
5
Customer Expectations in Health Tourism
Related reading
6
Quality, Safety and Risk in Health Tourism
Related reading
7
Legal and Ethical Issues in Health Tourism
Related reading
8
Health Tourism in Economic, Social and Institutional Aspects
Related reading
9
Health Tourism in Turkey
Related reading
10
Health Tourism in Turkey
Related reading
11
Health Tourism in Turkey: Marketing Strategies
Related reading
12
Health Tourism in Turkey: Marketing Strategies
Related reading
13
Health Tourism in the World : Marketing Strategies
Related reading
14
Health Tourism in the World : Marketing Strategies
Related reading
Resources
1.Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği, Dünya’ da ve Türkiye’ de Sağlık Turizmi-2010 Durum Tespit Raporu ve Çözüm Önerileri
2.Hall, M. Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility. Taylor & Francis, Inc. 2012. 3.Hodges, J.R., et al. Risks and Challenges in Medical
Tourism: Understanding the Dynamics of the Global Market for Health Services. Greenwood Publishing Group, Incorporated. 2012.
4.Lunt, N., et al. Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review. OECD.
http://www.oecd.org/health/healthpoliciesanddata/48723982.pdf
Lecturer Notes
Lecture notes
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
20
Rate of Final Exam to Success
80
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
2
20
40
Term Project
0
0
0
Presentation of Project / Seminar
1
13
13
Quiz
1
15
15
Midterm Exam
1
20
20
General Exam
1
20
20
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
HEALTH TOURISM MARKETING
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ
Name of Lecturer(s)
Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ
Assistant(s)
Assoc. Prof. Dr. Billge KARAMEHMET ALTUNTAŞ
Aim
The purpose of this course is to give the students opportunity to learn medical tourism concepts, study the development of medical tourism, be able to make a health tourism sector assessment and analyze health tourism in the Turkey and all around the world.
Course Content
This course contains; Concept of tourism and definition,Health Tourism Market,Health Tourism Industry,Treatment Process,Customer Expectations in Health Tourism,Quality, Safety and Risk in Health Tourism,Legal and Ethical Issues in Health Tourism,Health Tourism in Economic, Social and Institutional Aspects,Health Tourism in Turkey,Health Tourism in Turkey,Health Tourism in Turkey: Marketing Strategies,Health Tourism in Turkey: Marketing Strategies,Health Tourism in the World : Marketing Strategies,Health Tourism in the World : Marketing Strategies.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
3.Know patient expectancy and service delivery within the scope of health tourism
10, 11, 16
E
1. Display an understanding of the practices of medical tourism around the world.
10, 16, 9
A, D
2. Know marketing strategies in healthcare tourism.
13, 14, 16, 19
E
4. Comprehend marketing practices in a healthcare facility
16, 9
A, F
5. Compare health tourism practices around the world
16, 6, 9
A, E
Teaching Methods:
10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Concept of tourism and definition
Related reading
2
Health Tourism Market
Related reading
3
Health Tourism Industry
Related reading
4
Treatment Process
Related reading
5
Customer Expectations in Health Tourism
Related reading
6
Quality, Safety and Risk in Health Tourism
Related reading
7
Legal and Ethical Issues in Health Tourism
Related reading
8
Health Tourism in Economic, Social and Institutional Aspects
Related reading
9
Health Tourism in Turkey
Related reading
10
Health Tourism in Turkey
Related reading
11
Health Tourism in Turkey: Marketing Strategies
Related reading
12
Health Tourism in Turkey: Marketing Strategies
Related reading
13
Health Tourism in the World : Marketing Strategies
Related reading
14
Health Tourism in the World : Marketing Strategies
Related reading
Resources
1.Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği, Dünya’ da ve Türkiye’ de Sağlık Turizmi-2010 Durum Tespit Raporu ve Çözüm Önerileri
2.Hall, M. Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility. Taylor & Francis, Inc. 2012. 3.Hodges, J.R., et al. Risks and Challenges in Medical
Tourism: Understanding the Dynamics of the Global Market for Health Services. Greenwood Publishing Group, Incorporated. 2012.
4.Lunt, N., et al. Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review. OECD.
http://www.oecd.org/health/healthpoliciesanddata/48723982.pdf
Lecturer Notes
Lecture notes
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
