This course is aimed student; Is to have a detailed knowledge of the models and strategies of the peoples that constitute the main points of discipline of public relations.
Course Content
This course contains; Conceptual Framework of Public Relations,Public Relations Models-1,Public Relations Models-2,Excellence in Public Relations Management,Public Relations Theories,Strategic Public Relations Management,Strategic Public Relations Process,Strategic Communication Plan (SIP),Strategic Public Relations Practices-1,Strategic Public Relations Practices-2,Analysis of Public Relations Campaigns in terms of Public Relations Models,Examination of Case Studies Public Relations Strategies,Project Presentations,Project Presentations-General Evaluation.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Explain functions of public relations models.
10, 13, 16, 9
A, E, G
2. Define objectives and strategy of public relations.
10, 13, 16, 9
A, E, G
3. Plan public relations campaign strategies.
10, 13, 16, 9
A, E, G
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Conceptual Framework of Public Relations
Reading a book chapter on the subject
2
Public Relations Models-1
Reading a book chapter on the subject
3
Public Relations Models-2
Reading a book chapter on the subject
4
Excellence in Public Relations Management
Reading a book chapter on the subject
5
Public Relations Theories
Reading a book chapter on the subject
6
Strategic Public Relations Management
Reading a book chapter on the subject
7
Strategic Public Relations Process
Reading a book chapter on the subject
8
Strategic Communication Plan (SIP)
Reading a book chapter on the subject
9
Strategic Public Relations Practices-1
Case study
10
Strategic Public Relations Practices-2
Case study
11
Analysis of Public Relations Campaigns in terms of Public Relations Models
Lectures notes/ Case study
12
Examination of Case Studies Public Relations Strategies
Assignment
13
Project Presentations
Assignment
14
Project Presentations-General Evaluation
Assignment
Resources
Stratejik Halkla İlişkiler Yönetimi, Aylin Göztaş ve Füsun Topsümer, Seçkin Yayınları, Ankara, 2012.
Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, James Grunig, Rota Yayınları, İstanbul, 2005.
Stratejik Halkla İlişkiler Uygulamaları, Ahmet Bülend Göksel, Nobel Yayınları, Ankara, 2013.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
3
14
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
1
10
10
Quiz
2
10
20
Midterm Exam
1
25
25
General Exam
1
45
45
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
142
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
MODELS and STRATEGIES of PUBLIC RELATIONS
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Merve YAZİCİ
Name of Lecturer(s)
Assoc.Prof. Korhan MAVNACIOĞLU
Assistant(s)
Aim
This course is aimed student; Is to have a detailed knowledge of the models and strategies of the peoples that constitute the main points of discipline of public relations.
Course Content
This course contains; Conceptual Framework of Public Relations,Public Relations Models-1,Public Relations Models-2,Excellence in Public Relations Management,Public Relations Theories,Strategic Public Relations Management,Strategic Public Relations Process,Strategic Communication Plan (SIP),Strategic Public Relations Practices-1,Strategic Public Relations Practices-2,Analysis of Public Relations Campaigns in terms of Public Relations Models,Examination of Case Studies Public Relations Strategies,Project Presentations,Project Presentations-General Evaluation.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Explain functions of public relations models.
10, 13, 16, 9
A, E, G
2. Define objectives and strategy of public relations.
10, 13, 16, 9
A, E, G
3. Plan public relations campaign strategies.
10, 13, 16, 9
A, E, G
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Conceptual Framework of Public Relations
Reading a book chapter on the subject
2
Public Relations Models-1
Reading a book chapter on the subject
3
Public Relations Models-2
Reading a book chapter on the subject
4
Excellence in Public Relations Management
Reading a book chapter on the subject
5
Public Relations Theories
Reading a book chapter on the subject
6
Strategic Public Relations Management
Reading a book chapter on the subject
7
Strategic Public Relations Process
Reading a book chapter on the subject
8
Strategic Communication Plan (SIP)
Reading a book chapter on the subject
9
Strategic Public Relations Practices-1
Case study
10
Strategic Public Relations Practices-2
Case study
11
Analysis of Public Relations Campaigns in terms of Public Relations Models
Lectures notes/ Case study
12
Examination of Case Studies Public Relations Strategies
Assignment
13
Project Presentations
Assignment
14
Project Presentations-General Evaluation
Assignment
Resources
Stratejik Halkla İlişkiler Yönetimi, Aylin Göztaş ve Füsun Topsümer, Seçkin Yayınları, Ankara, 2012.
Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, James Grunig, Rota Yayınları, İstanbul, 2005.
Stratejik Halkla İlişkiler Uygulamaları, Ahmet Bülend Göksel, Nobel Yayınları, Ankara, 2013.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
