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Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
MEDIA RELATIONS in PUBLIC RELATIONSPR4214903Spring Semester3+035
Course Program

Perşembe 09:00-09:45

Perşembe 10:00-10:45

Perşembe 11:00-11:45

Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorAssist.Prof. Esra OĞUZHAN
Name of Lecturer(s)Assist.Prof. Esra OĞUZHAN
Assistant(s)
Aim
Course ContentThis course contains; .
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
Teaching Methods:
Assessment Methods:

Course Outline

OrderSubjectsPreliminary Work
Resources

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines.
2
Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions.
3
Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions.
4
Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions.
5
Solve problems that arise in projects related to the field by taking responsibility when necessary.
6
Takes part in a team established for projects related to the field, leads the project, plans and manages the events.
7
Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications.
8
Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work.
9
Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level.
10
Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies.
11
Plans social responsibility activities and takes part in the realization of these activities.
12
Acts in a way that adheres to ethical codes in professional and scientific work.
13
Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines.
14
Carries out measurement and evaluation of the communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary. .
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours000
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report000
Term Project000
Presentation of Project / Seminar000
Quiz000
Midterm Exam000
General Exam000
Performance Task, Maintenance Plan000
Total Workload(Hour)0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
MEDIA RELATIONS in PUBLIC RELATIONSPR4214903Spring Semester3+035
Course Program

Perşembe 09:00-09:45

Perşembe 10:00-10:45

Perşembe 11:00-11:45

Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorAssist.Prof. Esra OĞUZHAN
Name of Lecturer(s)Assist.Prof. Esra OĞUZHAN
Assistant(s)
Aim
Course ContentThis course contains; .
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
Teaching Methods:
Assessment Methods:

Course Outline

OrderSubjectsPreliminary Work
Resources

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines.
2
Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions.
3
Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions.
4
Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions.
5
Solve problems that arise in projects related to the field by taking responsibility when necessary.
6
Takes part in a team established for projects related to the field, leads the project, plans and manages the events.
7
Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications.
8
Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work.
9
Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level.
10
Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies.
11
Plans social responsibility activities and takes part in the realization of these activities.
12
Acts in a way that adheres to ethical codes in professional and scientific work.
13
Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines.
14
Carries out measurement and evaluation of the communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary. .
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Ekleme Tarihi: 07/12/2023 - 13:58Son Güncelleme Tarihi: 07/12/2023 - 13:58