Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ACADEMIC ENGLISH II | - | Spring Semester | 4+0 | 4 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Onur KAVAK |
| Name of Lecturer(s) | Lect. Akın ÖZDEMİRLER |
| Assistant(s) | Lecturer, Hakan Yıldız |
| Aim | Enabling students to analyze reading texts regarding their departments. |
| Course Content | This course contains; Traditional and digital media,Lesson details presentation,Company Structure,Importance and missions of Pr department in a company,Pr Department services.,Need analysis and Survey conductions before a campaign.,Process Evaluation after a Campaign.,Reputation Management,Business ethics,Traditional and New media. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.will be able to use the basic terminology of Public relations. | 10, 11, 16, 5, 6, 9 | A |
| 1.1.tell about their field shortly in oral or written form. | 10, 11, 16, 6, 9 | A |
| 1.2. Interpret basic level dialogues in their field. | 10, 16, 6, 9 | A |
| 2.evaluate researches in their field using the language. | 10, 16, 6, 9 | A, H |
| 2.2. employ the following articles written in their fields. | 10, 11, 16, 6, 8, 9 | A |
| 3.1.translate their own articles,which are products of the researches in their field. | 10, 16, 6, 9 | A |
| 3.2.test English in conferences and seminars in their field. | 16 | A, D, E, F, H |
| 2.1. translate literature review in their fields. | 10, 16, 6, 9 | A |
| 3. construct articles in their field using the language in academic life with in the scope of the writing skills. | 10, 16, 6, 9 | A |
| 4. will be able to illustrate the new vocabulary and structure of their field in their daily lives. | 10, 16, 6, 9 | A |
| 4.1 carries out activities for improving language after graduation | 10, 16, 6, 9 | A |
| 5. will be able to question the articles written in their fields. | 10, 16, 9 | A |
| 5.1 forms a road map for language proficiency. | 10, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 16: Question - Answer Technique, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | Traditional and digital media | |
| 1 | Lesson details presentation | |
| 2 | Company Structure | |
| 3 | Importance and missions of Pr department in a company | |
| 4 | Pr Department services. | |
| 5 | Need analysis and Survey conductions before a campaign. | |
| 5 | Process Evaluation after a Campaign. | |
| 6 | Reputation Management | |
| 7 | Business ethics | |
| 8 | Traditional and New media |
| Resources |
| Express Publishing Career Paths: Public Relations,, 2018, ISBN: 978-1-3992-0578-8 ELTpublications.com online resources |
| eltpublications.com online course materials |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 4 | 56 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 8 | 8 | |||
| General Exam | 1 | 16 | 16 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 108 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ACADEMIC ENGLISH II | - | Spring Semester | 4+0 | 4 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Onur KAVAK |
| Name of Lecturer(s) | Lect. Akın ÖZDEMİRLER |
| Assistant(s) | Lecturer, Hakan Yıldız |
| Aim | Enabling students to analyze reading texts regarding their departments. |
| Course Content | This course contains; Traditional and digital media,Lesson details presentation,Company Structure,Importance and missions of Pr department in a company,Pr Department services.,Need analysis and Survey conductions before a campaign.,Process Evaluation after a Campaign.,Reputation Management,Business ethics,Traditional and New media. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.will be able to use the basic terminology of Public relations. | 10, 11, 16, 5, 6, 9 | A |
| 1.1.tell about their field shortly in oral or written form. | 10, 11, 16, 6, 9 | A |
| 1.2. Interpret basic level dialogues in their field. | 10, 16, 6, 9 | A |
| 2.evaluate researches in their field using the language. | 10, 16, 6, 9 | A, H |
| 2.2. employ the following articles written in their fields. | 10, 11, 16, 6, 8, 9 | A |
| 3.1.translate their own articles,which are products of the researches in their field. | 10, 16, 6, 9 | A |
| 3.2.test English in conferences and seminars in their field. | 16 | A, D, E, F, H |
| 2.1. translate literature review in their fields. | 10, 16, 6, 9 | A |
| 3. construct articles in their field using the language in academic life with in the scope of the writing skills. | 10, 16, 6, 9 | A |
| 4. will be able to illustrate the new vocabulary and structure of their field in their daily lives. | 10, 16, 6, 9 | A |
| 4.1 carries out activities for improving language after graduation | 10, 16, 6, 9 | A |
| 5. will be able to question the articles written in their fields. | 10, 16, 9 | A |
| 5.1 forms a road map for language proficiency. | 10, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 16: Question - Answer Technique, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | Traditional and digital media | |
| 1 | Lesson details presentation | |
| 2 | Company Structure | |
| 3 | Importance and missions of Pr department in a company | |
| 4 | Pr Department services. | |
| 5 | Need analysis and Survey conductions before a campaign. | |
| 5 | Process Evaluation after a Campaign. | |
| 6 | Reputation Management | |
| 7 | Business ethics | |
| 8 | Traditional and New media |
| Resources |
| Express Publishing Career Paths: Public Relations,, 2018, ISBN: 978-1-3992-0578-8 ELTpublications.com online resources |
| eltpublications.com online course materials |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |