Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CASE STUDIES in MARKETING COMMUNICATION | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | The course will provide the students with a comprehensive understanding of the foundations of marketing communications and its applications with the help of various case studies. |
| Course Content | This course contains; PUBLIC RELATIONS MUTUALLY BENEFICIAL SYSTEM OF STAKEHOLDERS ,Community and Public Relations,Consumers and PR,Media and PR,NGO's and PR,Internal Stakeholders and Public Relations,Case Study 1,Case Study 2,Case Study 3,Case Study 4,Case Study 5,Case Study 6,Case Study 7,Case Study 8. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehend the models that explain marketinc communications. | 10, 12, 13, 14, 16, 5 | E |
| Have a contemporary understanding of the overall marketing communications process | 10, 12, 13, 14, 16, 5 | E |
| Improve individual and group problem solving skills. | 10, 12, 13, 14, 16, 5 | E |
| Comprehend the importance of team work. | 10, 12, 13, 14, 16, 5 | E |
| Develop critical and creative thinking skills. | 10, 12, 13, 14, 16, 5 | E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 5: Cooperative Learning |
| Assessment Methods: | E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | PUBLIC RELATIONS MUTUALLY BENEFICIAL SYSTEM OF STAKEHOLDERS | Reading the relevant section from the lecture notes. |
| 2 | Community and Public Relations | Reading the relevant section from the lecture notes. |
| 3 | Consumers and PR | Reading the relevant section from the lecture notes. |
| 4 | Media and PR | Reading the relevant section from the lecture notes. |
| 5 | NGO's and PR | Reading the relevant section from the lecture notes. |
| 6 | Internal Stakeholders and Public Relations | Reading the relevant section from the lecture notes. |
| 7 | Case Study 1 | Preparing the course presentation. |
| 8 | Case Study 2 | Preparing the course presentation. |
| 9 | Case Study 3 | Preparing the course presentation. |
| 10 | Case Study 4 | Preparing the course presentation. |
| 11 | Case Study 5 | Preparing the course presentation. |
| 12 | Case Study 6 | Preparing the course presentation. |
| 13 | Case Study 7 | Preparing the course presentation. |
| 14 | Case Study 8 | Preparing the course presentation. |
| Resources |
| The IMC Case Book: Cases in Integrated Marketing Communications, Susan K. Jones, J. Steven Kelly, 2016. |
| Various case studies found on internet |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 3 | 14 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 3 | 42 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 146 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(146/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CASE STUDIES in MARKETING COMMUNICATION | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | The course will provide the students with a comprehensive understanding of the foundations of marketing communications and its applications with the help of various case studies. |
| Course Content | This course contains; PUBLIC RELATIONS MUTUALLY BENEFICIAL SYSTEM OF STAKEHOLDERS ,Community and Public Relations,Consumers and PR,Media and PR,NGO's and PR,Internal Stakeholders and Public Relations,Case Study 1,Case Study 2,Case Study 3,Case Study 4,Case Study 5,Case Study 6,Case Study 7,Case Study 8. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehend the models that explain marketinc communications. | 10, 12, 13, 14, 16, 5 | E |
| Have a contemporary understanding of the overall marketing communications process | 10, 12, 13, 14, 16, 5 | E |
| Improve individual and group problem solving skills. | 10, 12, 13, 14, 16, 5 | E |
| Comprehend the importance of team work. | 10, 12, 13, 14, 16, 5 | E |
| Develop critical and creative thinking skills. | 10, 12, 13, 14, 16, 5 | E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 5: Cooperative Learning |
| Assessment Methods: | E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | PUBLIC RELATIONS MUTUALLY BENEFICIAL SYSTEM OF STAKEHOLDERS | Reading the relevant section from the lecture notes. |
| 2 | Community and Public Relations | Reading the relevant section from the lecture notes. |
| 3 | Consumers and PR | Reading the relevant section from the lecture notes. |
| 4 | Media and PR | Reading the relevant section from the lecture notes. |
| 5 | NGO's and PR | Reading the relevant section from the lecture notes. |
| 6 | Internal Stakeholders and Public Relations | Reading the relevant section from the lecture notes. |
| 7 | Case Study 1 | Preparing the course presentation. |
| 8 | Case Study 2 | Preparing the course presentation. |
| 9 | Case Study 3 | Preparing the course presentation. |
| 10 | Case Study 4 | Preparing the course presentation. |
| 11 | Case Study 5 | Preparing the course presentation. |
| 12 | Case Study 6 | Preparing the course presentation. |
| 13 | Case Study 7 | Preparing the course presentation. |
| 14 | Case Study 8 | Preparing the course presentation. |
| Resources |
| The IMC Case Book: Cases in Integrated Marketing Communications, Susan K. Jones, J. Steven Kelly, 2016. |
| Various case studies found on internet |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |