Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TYPOGRAPHY and DESIGN | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | |
| Assistant(s) | |
| Aim | After sufficient theoretical and practical knowledge about "writing", typography starts with the introduction of the first typographic applications in the process, such as graphic design and desktop publishing in the upper classes to provide sufficient experience in the courses. |
| Course Content | This course contains; Introduction to typography,Anatomy and evolution of letter types,Institution and destruction in the system of symbols,Identifying letter patterns and capitalization,Semantic and synthetic space form relations,Principles of order,Selecting type, using and duplicating, Font typography parameters, Letter editing and legibility,Serif and unscented texts in texts,Creating new font types in alphabetical order,Character column in writing columns, right and left blocking, symmetry, river analysis, espas variations,Font Creator 5.0 introduces fonts that will make fonts ready for use on a computer,Font types designed with Font Creator 5.0, making them available on a computer. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Will be able to produce calligraphy bases | 6, 9 | E |
| Will be able to use Adobe Illustrator and Adobe InDesign programs mid-level in given assignments. | 13, 6, 9 | E |
| Will be able to design the letter forms. | 13, 6, 9 | E |
| Knows how to adapt typography into design. | 10, 11, 9 | E |
| Recognizes existing forms of typography. | 11, 9 | E |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to typography | |
| 2 | Anatomy and evolution of letter types | Reading the relevant section of the given source |
| 3 | Institution and destruction in the system of symbols | Reading the relevant section of the given source |
| 4 | Identifying letter patterns and capitalization | Reading the relevant section of the given source |
| 5 | Semantic and synthetic space form relations | Reading the relevant section of the given source |
| 6 | Principles of order | Reading the relevant section of the given source |
| 7 | Selecting type, using and duplicating | Reading the relevant section of the given source |
| 8 | Font typography parameters | Reading the relevant section of the given source |
| 9 | Letter editing and legibility | Reading the relevant section of the given source |
| 10 | Serif and unscented texts in texts | Reading the relevant section of the given source |
| 11 | Creating new font types in alphabetical order | Reading the relevant section of the given source |
| 12 | Character column in writing columns, right and left blocking, symmetry, river analysis, espas variations | Preparation for the final project |
| 13 | Font Creator 5.0 introduces fonts that will make fonts ready for use on a computer | Preparation for the final project |
| 14 | Font types designed with Font Creator 5.0, making them available on a computer | Preparation for the final project |
| Resources |
| M. Kınık, Bilgisayar Destekli Grafik Tasarım 1, Gerhun Yayınları, 2006. I. İ. Akçadoğan, Temel Sanat Eğitimi ve Dijital Ortam. İstanbul: Epsilon Yayınları, 2006. E. Becer, İletişim ve Grafik Tasarım. Ankara: Dost Kitabevi, 1997. H. Yanık, Masaüstü Yayıncılık. İstanbul: Dönence Yayınları, 2009. A. Twemlow, Grafik Tasarım Ne İçindir?. İstanbul: Yem Yayınları, 2008. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TYPOGRAPHY and DESIGN | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | |
| Assistant(s) | |
| Aim | After sufficient theoretical and practical knowledge about "writing", typography starts with the introduction of the first typographic applications in the process, such as graphic design and desktop publishing in the upper classes to provide sufficient experience in the courses. |
| Course Content | This course contains; Introduction to typography,Anatomy and evolution of letter types,Institution and destruction in the system of symbols,Identifying letter patterns and capitalization,Semantic and synthetic space form relations,Principles of order,Selecting type, using and duplicating, Font typography parameters, Letter editing and legibility,Serif and unscented texts in texts,Creating new font types in alphabetical order,Character column in writing columns, right and left blocking, symmetry, river analysis, espas variations,Font Creator 5.0 introduces fonts that will make fonts ready for use on a computer,Font types designed with Font Creator 5.0, making them available on a computer. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Will be able to produce calligraphy bases | 6, 9 | E |
| Will be able to use Adobe Illustrator and Adobe InDesign programs mid-level in given assignments. | 13, 6, 9 | E |
| Will be able to design the letter forms. | 13, 6, 9 | E |
| Knows how to adapt typography into design. | 10, 11, 9 | E |
| Recognizes existing forms of typography. | 11, 9 | E |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to typography | |
| 2 | Anatomy and evolution of letter types | Reading the relevant section of the given source |
| 3 | Institution and destruction in the system of symbols | Reading the relevant section of the given source |
| 4 | Identifying letter patterns and capitalization | Reading the relevant section of the given source |
| 5 | Semantic and synthetic space form relations | Reading the relevant section of the given source |
| 6 | Principles of order | Reading the relevant section of the given source |
| 7 | Selecting type, using and duplicating | Reading the relevant section of the given source |
| 8 | Font typography parameters | Reading the relevant section of the given source |
| 9 | Letter editing and legibility | Reading the relevant section of the given source |
| 10 | Serif and unscented texts in texts | Reading the relevant section of the given source |
| 11 | Creating new font types in alphabetical order | Reading the relevant section of the given source |
| 12 | Character column in writing columns, right and left blocking, symmetry, river analysis, espas variations | Preparation for the final project |
| 13 | Font Creator 5.0 introduces fonts that will make fonts ready for use on a computer | Preparation for the final project |
| 14 | Font types designed with Font Creator 5.0, making them available on a computer | Preparation for the final project |
| Resources |
| M. Kınık, Bilgisayar Destekli Grafik Tasarım 1, Gerhun Yayınları, 2006. I. İ. Akçadoğan, Temel Sanat Eğitimi ve Dijital Ortam. İstanbul: Epsilon Yayınları, 2006. E. Becer, İletişim ve Grafik Tasarım. Ankara: Dost Kitabevi, 1997. H. Yanık, Masaüstü Yayıncılık. İstanbul: Dönence Yayınları, 2009. A. Twemlow, Grafik Tasarım Ne İçindir?. İstanbul: Yem Yayınları, 2008. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |