Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SCREENWRITING with CHATBOT | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | |
| Aim | The aim of this course is to provide students core elements of chatbot and to introduce them to the chatbot scenario design. The course allows participants to gain insight about conversational marketing, bot dialog flow, chatbot architecture, avatar anthropomorphism and apply them to in-app marketing communication process. |
| Course Content | This course contains; Introduction to Chatbot,Conversational Marketing & Best Practices,Chatbot Architecture & Bot Dialog Flow,Project I Announcement - Q&A Session,LAB Hour,LAB Hour,LAB Hour,In-Class Group Presentations,Influence of Avatar Anthropomorphism ,LAB Hours,LAB Hours,LAB Hours,LAB Hours,In-Class Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the general principles of conversational marketing. | 10, 19, 5, 9 | A, F |
| Comprehends the general principles of chatbot scenario design. | 19, 5 | F |
| Able to write chatbot scenarios. | 10, 5 | F |
| Able to rearrange created Chatbot scenarios. | 13, 16, 19 | F |
| Recognizes the elements used in conversational marketing. | 13, 19, 4, 5 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Chatbot | Examining the course materials is advisable. |
| 2 | Conversational Marketing & Best Practices | Key concepts must be comprehended. |
| 3 | Chatbot Architecture & Bot Dialog Flow | It is necessary to search relevant literature. |
| 4 | Project I Announcement - Q&A Session | Previous topics should be reinforced. |
| 5 | LAB Hour | Discussion topics should be reviewed. |
| 6 | LAB Hour | Questions should be directed to the instructor. |
| 7 | LAB Hour | Questions should be directed to the instructor. |
| 8 | In-Class Group Presentations | The presentation preparation must be completed and presented in class |
| 9 | Influence of Avatar Anthropomorphism | The articles listed should be read. |
| 10 | LAB Hours | Project topics should be researched to prepare for the presentation. |
| 11 | LAB Hours | Project topics should be researched to prepare for the presentation. |
| 12 | LAB Hours | I-The presentation preparation must be completed and presented in class |
| 13 | LAB Hours | II-The presentation preparation must be completed and presented in class |
| 14 | In-Class Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| Deepika M, Vijay Cuddapah, Amitendra Srivastava, Srinivas Mahankali, AI And Ml Powering The Agents Of Automation (2019), BPB Publications, ISBN: 978-93-88511-636 Khan, Rashid, Das, Anik, Introduction to Chatbots, (2018) 10.1007/978-1-4842-3111-1_1 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 8 | 32 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 4 | 3 | 12 | |||
| Quiz | 1 | 14 | 14 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SCREENWRITING with CHATBOT | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | |
| Aim | The aim of this course is to provide students core elements of chatbot and to introduce them to the chatbot scenario design. The course allows participants to gain insight about conversational marketing, bot dialog flow, chatbot architecture, avatar anthropomorphism and apply them to in-app marketing communication process. |
| Course Content | This course contains; Introduction to Chatbot,Conversational Marketing & Best Practices,Chatbot Architecture & Bot Dialog Flow,Project I Announcement - Q&A Session,LAB Hour,LAB Hour,LAB Hour,In-Class Group Presentations,Influence of Avatar Anthropomorphism ,LAB Hours,LAB Hours,LAB Hours,LAB Hours,In-Class Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the general principles of conversational marketing. | 10, 19, 5, 9 | A, F |
| Comprehends the general principles of chatbot scenario design. | 19, 5 | F |
| Able to write chatbot scenarios. | 10, 5 | F |
| Able to rearrange created Chatbot scenarios. | 13, 16, 19 | F |
| Recognizes the elements used in conversational marketing. | 13, 19, 4, 5 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Chatbot | Examining the course materials is advisable. |
| 2 | Conversational Marketing & Best Practices | Key concepts must be comprehended. |
| 3 | Chatbot Architecture & Bot Dialog Flow | It is necessary to search relevant literature. |
| 4 | Project I Announcement - Q&A Session | Previous topics should be reinforced. |
| 5 | LAB Hour | Discussion topics should be reviewed. |
| 6 | LAB Hour | Questions should be directed to the instructor. |
| 7 | LAB Hour | Questions should be directed to the instructor. |
| 8 | In-Class Group Presentations | The presentation preparation must be completed and presented in class |
| 9 | Influence of Avatar Anthropomorphism | The articles listed should be read. |
| 10 | LAB Hours | Project topics should be researched to prepare for the presentation. |
| 11 | LAB Hours | Project topics should be researched to prepare for the presentation. |
| 12 | LAB Hours | I-The presentation preparation must be completed and presented in class |
| 13 | LAB Hours | II-The presentation preparation must be completed and presented in class |
| 14 | In-Class Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| Deepika M, Vijay Cuddapah, Amitendra Srivastava, Srinivas Mahankali, AI And Ml Powering The Agents Of Automation (2019), BPB Publications, ISBN: 978-93-88511-636 Khan, Rashid, Das, Anik, Introduction to Chatbots, (2018) 10.1007/978-1-4842-3111-1_1 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |