Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTERCULTURAL COMMUNIICATIONS | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Lect.Dr. Koktay Irmak KÖSEOĞLU |
| Assistant(s) | |
| Aim | Students will understand the intercultural communication concept along with understanding what globalization means. Also they will learn about the verbal and non-verbal communication differences, intercultural communication at work place, among friends, and the effect of intercultural communication on advertising. |
| Course Content | This course contains; Introduction and course overview. ,Definition of intercultural communication ,Cultural Communication,Verbal Communication across cultures ,Duygular ve ifadeler,Non-verbal communication, physical appearances ,Aging and communication across cultures ,Midterm exam / Project ,Nation and culture. Stereotyping and communication ,Intercultural communication at business,Intercultural friendship and communication ,Intergroup communication. Student presentation 1 & Homework or Quiz ,Intercultural communication for sale, consumer advertising presentations Student presentations 2 & Homework or Quiz ,Student presentations 3 & Project or a Final exam . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learn the elements of intercultural communication | 13, 9 | A |
| Define what intercultural communication is | 13, 9 | A |
| Learn verbal and non-verbal communication concepts | 13, 6, 9 | A, F |
| Understand the relationship between cultures and consumer advertising | 10, 13, 6, 9 | A, F |
| Understand what globalization is | 10, 13, 6, 9 | A, F |
| Acknowledge the importance of communicating across the cultures | 10, 13, 6, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction and course overview. | |
| 2 | Definition of intercultural communication | Intercultural Communication: A |
| 3 | Cultural Communication | Intercultural Communication pp: 102 |
| 4 | Verbal Communication across cultures | Intercultural Communication pp:162-170 |
| 5 | Duygular ve ifadeler | Intercultural Communication pp: 202-219 |
| 6 | Non-verbal communication, physical appearances | Intercultural Communication pp: 230-240 |
| 7 | Aging and communication across cultures | Intercultural Communication pp: 272 |
| 8 | Midterm exam / Project | |
| 9 | Nation and culture. Stereotyping and communication | Intercultural Communication pp: 512-551 Intercultural Communication: A Critical Introduction pp: 100 chapter:4 |
| 10 | Intercultural communication at business | Intercultural Communication: A Critical Introduction pp:202-236 Intercultural Communication pp: 580-610 |
| 11 | Intercultural friendship and communication | Intercultural Communication pp:440-457 |
| 12 | Intergroup communication. Student presentation 1 & Homework or Quiz | Intercultural Communication pp: 353-366 |
| 13 | Intercultural communication for sale, consumer advertising presentations Student presentations 2 & Homework or Quiz | Intercultural Communication: A Critical Introduction pp: 238-2611 |
| 14 | Student presentations 3 & Project or a Final exam |
| Resources |
| I. Piller, Intercultural Communication: A Critical Introduction L. Chen, Intercultural Communication |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 20 | 40 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 142 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTERCULTURAL COMMUNIICATIONS | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Lect.Dr. Koktay Irmak KÖSEOĞLU |
| Assistant(s) | |
| Aim | Students will understand the intercultural communication concept along with understanding what globalization means. Also they will learn about the verbal and non-verbal communication differences, intercultural communication at work place, among friends, and the effect of intercultural communication on advertising. |
| Course Content | This course contains; Introduction and course overview. ,Definition of intercultural communication ,Cultural Communication,Verbal Communication across cultures ,Duygular ve ifadeler,Non-verbal communication, physical appearances ,Aging and communication across cultures ,Midterm exam / Project ,Nation and culture. Stereotyping and communication ,Intercultural communication at business,Intercultural friendship and communication ,Intergroup communication. Student presentation 1 & Homework or Quiz ,Intercultural communication for sale, consumer advertising presentations Student presentations 2 & Homework or Quiz ,Student presentations 3 & Project or a Final exam . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learn the elements of intercultural communication | 13, 9 | A |
| Define what intercultural communication is | 13, 9 | A |
| Learn verbal and non-verbal communication concepts | 13, 6, 9 | A, F |
| Understand the relationship between cultures and consumer advertising | 10, 13, 6, 9 | A, F |
| Understand what globalization is | 10, 13, 6, 9 | A, F |
| Acknowledge the importance of communicating across the cultures | 10, 13, 6, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction and course overview. | |
| 2 | Definition of intercultural communication | Intercultural Communication: A |
| 3 | Cultural Communication | Intercultural Communication pp: 102 |
| 4 | Verbal Communication across cultures | Intercultural Communication pp:162-170 |
| 5 | Duygular ve ifadeler | Intercultural Communication pp: 202-219 |
| 6 | Non-verbal communication, physical appearances | Intercultural Communication pp: 230-240 |
| 7 | Aging and communication across cultures | Intercultural Communication pp: 272 |
| 8 | Midterm exam / Project | |
| 9 | Nation and culture. Stereotyping and communication | Intercultural Communication pp: 512-551 Intercultural Communication: A Critical Introduction pp: 100 chapter:4 |
| 10 | Intercultural communication at business | Intercultural Communication: A Critical Introduction pp:202-236 Intercultural Communication pp: 580-610 |
| 11 | Intercultural friendship and communication | Intercultural Communication pp:440-457 |
| 12 | Intergroup communication. Student presentation 1 & Homework or Quiz | Intercultural Communication pp: 353-366 |
| 13 | Intercultural communication for sale, consumer advertising presentations Student presentations 2 & Homework or Quiz | Intercultural Communication: A Critical Introduction pp: 238-2611 |
| 14 | Student presentations 3 & Project or a Final exam |
| Resources |
| I. Piller, Intercultural Communication: A Critical Introduction L. Chen, Intercultural Communication |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |