Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and ADVERTSING PROJECT | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | ASSOC. PROF. DR. Bilge Karamehmet Altuntaş |
| Aim | The aim of this course is to apply the information obtained during the four-year public relations and advertising training and to carry out a 360-degree marketing communication campaign under the supervision of the project advisor. |
| Course Content | This course contains; Project General Information, Operation and Scope,Project Topic Selection Process and Project Topic Criteria,Project Brief Writing,Project Revised Debrief and Rebrief Process,Literature Review,Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis),Target Audience Analysis & SIP Presentation,Creative Work Plan,Ad Campaign Goals, Motto, Ad Tone and Ad Style,Media Planning Strategy: Traditional and Digital Channels,Creative Works: Traditional and digital media dimensions of the campaign,Advertising Film, Radio Spot, Storyboard,Time Plan & Budget,Project General Evaluation & Project Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learns methods related to public relations and advertising. | 14, 6 | E, F |
| Plan the strategy of the 360 degree marketing communication campaign. | 10, 14, 16, 6, 9 | D |
| Manage the 360 degree marketing communication campaign. | 10, 14, 2, 6 | D, E, F |
| Uses public relations methods effectively in projects. | 10, 16, 9 | A, F |
| Measures the strategy of the 360 Degree marketing communication campaign. | 10, 16, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 2: Project Based Learning Model, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Project General Information, Operation and Scope | |
| 2 | Project Topic Selection Process and Project Topic Criteria | |
| 3 | Project Brief Writing | |
| 4 | Project Revised Debrief and Rebrief Process | |
| 5 | Literature Review | |
| 6 | Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis) | |
| 7 | Target Audience Analysis & SIP Presentation | |
| 8 | Creative Work Plan | |
| 9 | Ad Campaign Goals, Motto, Ad Tone and Ad Style | |
| 10 | Media Planning Strategy: Traditional and Digital Channels | |
| 11 | Creative Works: Traditional and digital media dimensions of the campaign | |
| 12 | Advertising Film, Radio Spot, Storyboard | |
| 13 | Time Plan & Budget | |
| 14 | Project General Evaluation & Project Presentations |
| Resources |
| Lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 6 | 8 | 48 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 25 | 25 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and ADVERTSING PROJECT | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | ASSOC. PROF. DR. Bilge Karamehmet Altuntaş |
| Aim | The aim of this course is to apply the information obtained during the four-year public relations and advertising training and to carry out a 360-degree marketing communication campaign under the supervision of the project advisor. |
| Course Content | This course contains; Project General Information, Operation and Scope,Project Topic Selection Process and Project Topic Criteria,Project Brief Writing,Project Revised Debrief and Rebrief Process,Literature Review,Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis),Target Audience Analysis & SIP Presentation,Creative Work Plan,Ad Campaign Goals, Motto, Ad Tone and Ad Style,Media Planning Strategy: Traditional and Digital Channels,Creative Works: Traditional and digital media dimensions of the campaign,Advertising Film, Radio Spot, Storyboard,Time Plan & Budget,Project General Evaluation & Project Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learns methods related to public relations and advertising. | 14, 6 | E, F |
| Plan the strategy of the 360 degree marketing communication campaign. | 10, 14, 16, 6, 9 | D |
| Manage the 360 degree marketing communication campaign. | 10, 14, 2, 6 | D, E, F |
| Uses public relations methods effectively in projects. | 10, 16, 9 | A, F |
| Measures the strategy of the 360 Degree marketing communication campaign. | 10, 16, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 16: Question - Answer Technique, 2: Project Based Learning Model, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Project General Information, Operation and Scope | |
| 2 | Project Topic Selection Process and Project Topic Criteria | |
| 3 | Project Brief Writing | |
| 4 | Project Revised Debrief and Rebrief Process | |
| 5 | Literature Review | |
| 6 | Situation Analysis (Brand, Product, Competitor, Market, SWOT and PEST Analysis) | |
| 7 | Target Audience Analysis & SIP Presentation | |
| 8 | Creative Work Plan | |
| 9 | Ad Campaign Goals, Motto, Ad Tone and Ad Style | |
| 10 | Media Planning Strategy: Traditional and Digital Channels | |
| 11 | Creative Works: Traditional and digital media dimensions of the campaign | |
| 12 | Advertising Film, Radio Spot, Storyboard | |
| 13 | Time Plan & Budget | |
| 14 | Project General Evaluation & Project Presentations |
| Resources |
| Lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |