Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
CREATIVE ADVERTISING | - | Spring Semester | 2+1 | 2,5 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ, Prof.Dr. Ayşen AKYÜZ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Asst. Prof. Dr. Sevgi KAVUT |
Aim | To develop the skills of thinking and language using advertising and public relations writing. |
Course Content | This course contains; Introducing of Creative Advertising,Creative Process,Creative Advertising Planning and Development,Writing Creative Slogan,Creative Brief,Creative Copywriting,Creative Brief Presentations,Writing Synopsis,Writing Synopsis,Creative Advertising Campaigns,Creative Advertising Campaign Examples,Student Presentations,Students Presentations,General Evaluation - Student presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Comprehend the fundementals of advertising. | 10, 16, 9 | A |
2. Explain the creative approaches to advertising. | 10, 6, 9 | A, E, F |
3. Explain creative strategy | 16, 9 | A |
4. Explain the theories of creative advertising | A, D, F | |
5. Comprehend the creative processes. | 10, 6, 9 | A, D, E, F |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introducing of Creative Advertising | Related reading |
2 | Creative Process | Related reading |
3 | Creative Advertising Planning and Development | Related reading |
4 | Writing Creative Slogan | Related reading |
5 | Creative Brief | Related reading |
6 | Creative Copywriting | Related reading |
7 | Creative Brief Presentations | Related reading |
8 | Writing Synopsis | Related reading |
9 | Writing Synopsis | Related reading |
10 | Creative Advertising Campaigns | Related reading |
11 | Creative Advertising Campaign Examples | Related reading |
12 | Student Presentations | Related reading |
13 | Students Presentations | Related reading |
14 | General Evaluation - Student presentations | Related reading |
Resources |
Lecture Notes, Mario Pricken, 2008, Creative Advertising, New Edition |
David Ogilvy, Ogilvy on Advertising, Vintage; First Edition |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
14 | Carries out measurement and evaluation of the communication activities. | ||||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 1 | 25 | 25 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 1 | 30 | 30 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 18 | 18 | |||
General Exam | 1 | 35 | 35 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 150 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
CREATIVE ADVERTISING | - | Spring Semester | 2+1 | 2,5 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ, Prof.Dr. Ayşen AKYÜZ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Asst. Prof. Dr. Sevgi KAVUT |
Aim | To develop the skills of thinking and language using advertising and public relations writing. |
Course Content | This course contains; Introducing of Creative Advertising,Creative Process,Creative Advertising Planning and Development,Writing Creative Slogan,Creative Brief,Creative Copywriting,Creative Brief Presentations,Writing Synopsis,Writing Synopsis,Creative Advertising Campaigns,Creative Advertising Campaign Examples,Student Presentations,Students Presentations,General Evaluation - Student presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Comprehend the fundementals of advertising. | 10, 16, 9 | A |
2. Explain the creative approaches to advertising. | 10, 6, 9 | A, E, F |
3. Explain creative strategy | 16, 9 | A |
4. Explain the theories of creative advertising | A, D, F | |
5. Comprehend the creative processes. | 10, 6, 9 | A, D, E, F |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introducing of Creative Advertising | Related reading |
2 | Creative Process | Related reading |
3 | Creative Advertising Planning and Development | Related reading |
4 | Writing Creative Slogan | Related reading |
5 | Creative Brief | Related reading |
6 | Creative Copywriting | Related reading |
7 | Creative Brief Presentations | Related reading |
8 | Writing Synopsis | Related reading |
9 | Writing Synopsis | Related reading |
10 | Creative Advertising Campaigns | Related reading |
11 | Creative Advertising Campaign Examples | Related reading |
12 | Student Presentations | Related reading |
13 | Students Presentations | Related reading |
14 | General Evaluation - Student presentations | Related reading |
Resources |
Lecture Notes, Mario Pricken, 2008, Creative Advertising, New Edition |
David Ogilvy, Ogilvy on Advertising, Vintage; First Edition |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
14 | Carries out measurement and evaluation of the communication activities. | ||||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |