Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS COPYWRITING | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | Lect.Dr. Koktay Irmak KÖSEOĞLU |
| Assistant(s) | Lec. Dr. Irmak Köseoğlu |
| Aim | The aim of this course is to provide the student with a detailed knowledge of writing in public relations. |
| Course Content | This course contains; Introduction and course overview. Public relations writing and the writer,Public relations and the writer: definition and roles,The writing process,Writing for traditional media and social media,News releases,Writing for select publics; memos, letters, reports and proposals,Guest speaker,Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework,Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework,Effective speeches, presentations,Crisis communication A Homework,New Media, web sites A quiz or a homework,Student presentations ,Student presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Define what public relations writing does in a variety of organizational contexts. | 13, 9 | A |
| 2. Define the elements of public relations writing. | 13, 9 | A |
| 3. Develop a strong sense of how to edit well under time constraints. | 13, 6, 9 | A, F |
| 4. Design persuasive text | 10, 13, 6, 9 | A, F |
| 5. Design press release. | 10, 13, 6, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction and course overview. Public relations writing and the writer | Related reading |
| 2 | Public relations and the writer: definition and roles | Public Relations Writing Form & Style: Part 1, Pages: 1-57 Public Relations Writing Strategies and Structure: Pages :2-4,10 |
| 3 | The writing process | Becoming a Public Relations Writer Pages: 61-92 Public Relations Writing Form & Style: Pages: 59-147 |
| 4 | Writing for traditional media and social media | Public Relations Writing Form & Style: Sayfa: 149-18 |
| 5 | News releases | Becoming a Public Relations Writer Pages: 122-186 Effective Writing Skills for Public Relations: Pages: 99-123 The PR Style Guide Third Edition Pages: 137-147 |
| 6 | Writing for select publics; memos, letters, reports and proposals | Public Relations Writing Form & Style: Pages: 212-263 |
| 7 | Guest speaker | Related reading |
| 8 | Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework | Related reading |
| 9 | Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework | Public Relations Writing Form & Style: Pages: 264-349 |
| 10 | Effective speeches, presentations | Public Relations Writing Form & Style: Pages: 350-367 Becoming a Public Relations Writer Pages: 346-366 |
| 11 | Crisis communication A Homework | Public Relations Writing Form & Style: Pages: 370-386 |
| 12 | New Media, web sites A quiz or a homework | The PR Style Guide Third Edition Pages: 102-112, 193-203 Effective Writing Skills for Public Relations: Pages: 184-204 |
| 13 | Student presentations | Students will do presentations about news releases. News releases will be about a specific sector and brands according to a chosen topic. Students may write about a launch, mergers and acquisitions, social responsibility, event management, crisis management etc. |
| 14 | Student presentations | Students will do presentations about news releases. News releases will be about a specific sector and brands according to a chosen topic. Students may write about a launch, mergers and acquisitions, social responsibility, event management, crisis management etc. |
| Resources |
| 1. Public Relations Writing Form & Style, Doug Newsom, Jim Haynes, 9th Edition, International Edition. 2. Public Relations Writing Strategies and Structure, Doug Newsom, Jim Haynes, 11th Edition. 3. The PR Style Guide, Formats or Public Relations Practice, Barbara Diggs-Brown, 3rd Edition |
| 1- Becoming a Public Relations Writer, Ronald D. Smith, 2nd Edition. 2- Effective Writing Skills for Public Relations, John Foster, 4th Edition. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 2 | 8 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 3 | 1 | 3 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS COPYWRITING | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | Lect.Dr. Koktay Irmak KÖSEOĞLU |
| Assistant(s) | Lec. Dr. Irmak Köseoğlu |
| Aim | The aim of this course is to provide the student with a detailed knowledge of writing in public relations. |
| Course Content | This course contains; Introduction and course overview. Public relations writing and the writer,Public relations and the writer: definition and roles,The writing process,Writing for traditional media and social media,News releases,Writing for select publics; memos, letters, reports and proposals,Guest speaker,Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework,Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework,Effective speeches, presentations,Crisis communication A Homework,New Media, web sites A quiz or a homework,Student presentations ,Student presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Define what public relations writing does in a variety of organizational contexts. | 13, 9 | A |
| 2. Define the elements of public relations writing. | 13, 9 | A |
| 3. Develop a strong sense of how to edit well under time constraints. | 13, 6, 9 | A, F |
| 4. Design persuasive text | 10, 13, 6, 9 | A, F |
| 5. Design press release. | 10, 13, 6, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction and course overview. Public relations writing and the writer | Related reading |
| 2 | Public relations and the writer: definition and roles | Public Relations Writing Form & Style: Part 1, Pages: 1-57 Public Relations Writing Strategies and Structure: Pages :2-4,10 |
| 3 | The writing process | Becoming a Public Relations Writer Pages: 61-92 Public Relations Writing Form & Style: Pages: 59-147 |
| 4 | Writing for traditional media and social media | Public Relations Writing Form & Style: Sayfa: 149-18 |
| 5 | News releases | Becoming a Public Relations Writer Pages: 122-186 Effective Writing Skills for Public Relations: Pages: 99-123 The PR Style Guide Third Edition Pages: 137-147 |
| 6 | Writing for select publics; memos, letters, reports and proposals | Public Relations Writing Form & Style: Pages: 212-263 |
| 7 | Guest speaker | Related reading |
| 8 | Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework | Related reading |
| 9 | Writing for advertising copy, newsletters, brochures, magazines Quiz or a homework | Public Relations Writing Form & Style: Pages: 264-349 |
| 10 | Effective speeches, presentations | Public Relations Writing Form & Style: Pages: 350-367 Becoming a Public Relations Writer Pages: 346-366 |
| 11 | Crisis communication A Homework | Public Relations Writing Form & Style: Pages: 370-386 |
| 12 | New Media, web sites A quiz or a homework | The PR Style Guide Third Edition Pages: 102-112, 193-203 Effective Writing Skills for Public Relations: Pages: 184-204 |
| 13 | Student presentations | Students will do presentations about news releases. News releases will be about a specific sector and brands according to a chosen topic. Students may write about a launch, mergers and acquisitions, social responsibility, event management, crisis management etc. |
| 14 | Student presentations | Students will do presentations about news releases. News releases will be about a specific sector and brands according to a chosen topic. Students may write about a launch, mergers and acquisitions, social responsibility, event management, crisis management etc. |
| Resources |
| 1. Public Relations Writing Form & Style, Doug Newsom, Jim Haynes, 9th Edition, International Edition. 2. Public Relations Writing Strategies and Structure, Doug Newsom, Jim Haynes, 11th Edition. 3. The PR Style Guide, Formats or Public Relations Practice, Barbara Diggs-Brown, 3rd Edition |
| 1- Becoming a Public Relations Writer, Ronald D. Smith, 2nd Edition. 2- Effective Writing Skills for Public Relations, John Foster, 4th Edition. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |