Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Aim | The aim of the course is to teach effective communication methods necessary to prevent possible conflicts in health services. |
| Course Content | This course contains; Introduction to Communication,Health communication concepts and terms,Health Communication in the TwentyFirst Century,Key Characteristics of Health Communication,Health Communication Environment I,Health Communication Environment II,Theoretical Influences in Health Communication,Theoretical Influences in Health Communication II,Convergence Theory- issues in health communication- student presentations,Communication for Persuasion Theory- student presentations,Health Communication Campaigns- Student Project Presentations I,Health Communication Campaigns- Student Project Presentations II,Health Communication Campaigns- Student Project Presentations III,General evaluation- Solutions to problems in health communication. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to interpret the effective communication process. | 10, 16, 9 | A |
| 2. Classifies the level of communication in health services. | 10, 16, 9 | E |
| 3. Changes behavior through communication. | 16, 6, 9 | A, E |
| 4. Define the term of health communication | 8 | C |
| 5. List the models of health communication | 8 | A, C |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication | Related reading |
| 2 | Health communication concepts and terms | Related reading |
| 3 | Health Communication in the TwentyFirst Century | Related reading |
| 4 | Key Characteristics of Health Communication | Related reading |
| 5 | Health Communication Environment I | Related reading |
| 6 | Health Communication Environment II | Related reading |
| 7 | Theoretical Influences in Health Communication | Related reading |
| 8 | Theoretical Influences in Health Communication II | Related reading |
| 9 | Convergence Theory- issues in health communication- student presentations | Related reading |
| 10 | Communication for Persuasion Theory- student presentations | Related reading |
| 11 | Health Communication Campaigns- Student Project Presentations I | Related reading |
| 12 | Health Communication Campaigns- Student Project Presentations II | Related reading |
| 13 | Health Communication Campaigns- Student Project Presentations III | Related reading |
| 14 | General evaluation- Solutions to problems in health communication | Related reading |
| Resources |
| Lecture notes Nancy Grant Harrington, Health Communication: Theory, Method, and Application, ROUTLEDGE, 2015 |
| Teresa L. Thompson, Peter J. Schulz, Health Communication Theory (Foundations of Communication Theory Series) 1st Edition |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 3 | 11 | 33 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 20 | 20 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 25 | 25 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Aim | The aim of the course is to teach effective communication methods necessary to prevent possible conflicts in health services. |
| Course Content | This course contains; Introduction to Communication,Health communication concepts and terms,Health Communication in the TwentyFirst Century,Key Characteristics of Health Communication,Health Communication Environment I,Health Communication Environment II,Theoretical Influences in Health Communication,Theoretical Influences in Health Communication II,Convergence Theory- issues in health communication- student presentations,Communication for Persuasion Theory- student presentations,Health Communication Campaigns- Student Project Presentations I,Health Communication Campaigns- Student Project Presentations II,Health Communication Campaigns- Student Project Presentations III,General evaluation- Solutions to problems in health communication. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to interpret the effective communication process. | 10, 16, 9 | A |
| 2. Classifies the level of communication in health services. | 10, 16, 9 | E |
| 3. Changes behavior through communication. | 16, 6, 9 | A, E |
| 4. Define the term of health communication | 8 | C |
| 5. List the models of health communication | 8 | A, C |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication | Related reading |
| 2 | Health communication concepts and terms | Related reading |
| 3 | Health Communication in the TwentyFirst Century | Related reading |
| 4 | Key Characteristics of Health Communication | Related reading |
| 5 | Health Communication Environment I | Related reading |
| 6 | Health Communication Environment II | Related reading |
| 7 | Theoretical Influences in Health Communication | Related reading |
| 8 | Theoretical Influences in Health Communication II | Related reading |
| 9 | Convergence Theory- issues in health communication- student presentations | Related reading |
| 10 | Communication for Persuasion Theory- student presentations | Related reading |
| 11 | Health Communication Campaigns- Student Project Presentations I | Related reading |
| 12 | Health Communication Campaigns- Student Project Presentations II | Related reading |
| 13 | Health Communication Campaigns- Student Project Presentations III | Related reading |
| 14 | General evaluation- Solutions to problems in health communication | Related reading |
| Resources |
| Lecture notes Nancy Grant Harrington, Health Communication: Theory, Method, and Application, ROUTLEDGE, 2015 |
| Teresa L. Thompson, Peter J. Schulz, Health Communication Theory (Foundations of Communication Theory Series) 1st Edition |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |