Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| POLITICAL COMMUNICATION | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | |
| Assistant(s) | This course is designed as an introduction to the discipline of Political Science. The course investigates fundamental issues, questions, ideas, concepts, actors and institutions of the field and warms up students who aim to understand the nature of politics. Students are expected to learn the role of politics in social, economic and political life, as well as how political science explains the society, economy and politics. They are also expected to adapt concepts, institutions, ideas, models and theories of political science to their analysis in their fields of study in a comparative perspective. |
| Aim | This course is designed as an introduction to the discipline of Political Science. The course investigates fundamental issues, questions, ideas, concepts, actors and institutions of the field and warms up students who aim to understand the nature of politics. Students are expected to learn the role of politics in social, economic and political life, as well as how political science explains the society, economy and politics. They are also expected to adapt concepts, institutions, ideas, models and theories of political science to their analysis in their fields of study in a comparative perspective. |
| Course Content | This course contains; Political Communication,Theories and Approaches of Political Communication,Political Participation and Political Socialization,Political Media,Persuasion in Politic and Body Language,Political Marketing,Political Culture,Midterm,Political Public Relations,Political Advertising,Political Campaigns,New Trends in Political Communication,Political Leadership and Social Media,General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students can make analize of the media and its effects. And actually they can understand the relationship between media, politic and democracy | 16, 9 | D, E |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Political Communication | |
| 2 | Theories and Approaches of Political Communication | |
| 3 | Political Participation and Political Socialization | |
| 4 | Political Media | |
| 5 | Persuasion in Politic and Body Language | |
| 6 | Political Marketing | |
| 7 | Political Culture | |
| 8 | Midterm | |
| 9 | Political Public Relations | |
| 10 | Political Advertising | |
| 11 | Political Campaigns | |
| 12 | New Trends in Political Communication | |
| 13 | Political Leadership and Social Media | |
| 14 | General Evaluation |
| Resources |
| Kaid, L. (2004). Handbook of Political Communication Research, Lawrence Eribaum Associates Publishers. McNair, B. (2011). An Introduction of Political Communication, 5th edition, Routledge Taylor&Francis Group. |
| Brooke Gladstone and Josh Neufeld.. The Influencing Machine: Brooke Gladstone on the Media, Norton and Company, 2011. Linda Polman, The Crisis Caravan. What’s Wrong with Humanitarian Aid? Metropolitan, 2010. Drew Westen, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. Public Affairs, 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 2 | 8 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 3 | 1 | 3 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 152 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| POLITICAL COMMUNICATION | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | |
| Assistant(s) | This course is designed as an introduction to the discipline of Political Science. The course investigates fundamental issues, questions, ideas, concepts, actors and institutions of the field and warms up students who aim to understand the nature of politics. Students are expected to learn the role of politics in social, economic and political life, as well as how political science explains the society, economy and politics. They are also expected to adapt concepts, institutions, ideas, models and theories of political science to their analysis in their fields of study in a comparative perspective. |
| Aim | This course is designed as an introduction to the discipline of Political Science. The course investigates fundamental issues, questions, ideas, concepts, actors and institutions of the field and warms up students who aim to understand the nature of politics. Students are expected to learn the role of politics in social, economic and political life, as well as how political science explains the society, economy and politics. They are also expected to adapt concepts, institutions, ideas, models and theories of political science to their analysis in their fields of study in a comparative perspective. |
| Course Content | This course contains; Political Communication,Theories and Approaches of Political Communication,Political Participation and Political Socialization,Political Media,Persuasion in Politic and Body Language,Political Marketing,Political Culture,Midterm,Political Public Relations,Political Advertising,Political Campaigns,New Trends in Political Communication,Political Leadership and Social Media,General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students can make analize of the media and its effects. And actually they can understand the relationship between media, politic and democracy | 16, 9 | D, E |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Political Communication | |
| 2 | Theories and Approaches of Political Communication | |
| 3 | Political Participation and Political Socialization | |
| 4 | Political Media | |
| 5 | Persuasion in Politic and Body Language | |
| 6 | Political Marketing | |
| 7 | Political Culture | |
| 8 | Midterm | |
| 9 | Political Public Relations | |
| 10 | Political Advertising | |
| 11 | Political Campaigns | |
| 12 | New Trends in Political Communication | |
| 13 | Political Leadership and Social Media | |
| 14 | General Evaluation |
| Resources |
| Kaid, L. (2004). Handbook of Political Communication Research, Lawrence Eribaum Associates Publishers. McNair, B. (2011). An Introduction of Political Communication, 5th edition, Routledge Taylor&Francis Group. |
| Brooke Gladstone and Josh Neufeld.. The Influencing Machine: Brooke Gladstone on the Media, Norton and Company, 2011. Linda Polman, The Crisis Caravan. What’s Wrong with Humanitarian Aid? Metropolitan, 2010. Drew Westen, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. Public Affairs, 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |