Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL MEDIA LITERACY | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | This course is within the framework of Media Literacy. New media environment, new media concepts. The effects of digital media and digital media on society and individual. Understanding the impact of the 21st century and digitalization on society and It aims to make the student gain competence in these structures. (E -STATE , E Law E-education E journalism e film and TV platforms search engines and access to information, Advertising and technology AR) Düzenle Diger Kaynaklar |
| Course Content | This course contains; A general Outlook on to Media Literacy and its process , mass media communication process,"ideology in media constructions,Media institutions and their structures,The Structural composition of Media: encoding and decoding,Digital Age and Technological Advancements,Sharing documents related to the field,society and technology in the 21 th cen: digital immigrants and digital natives,Digital Literacy Fields e government e education e commerce e advertising,Digital environments and rules,"Google" as the most comprehensive search engine; knowns and unknowns,The largest resource on the Internet: a "Wikipedia" review,Internet journalism and deceptive reporting; fiction tricks,Sharing of documents related to the field. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| The student; | ||
| 1- Can understand and interpret the concepts of Media Literacy and Digitality. | 16, 9 | A |
| 2-Separates traditional and digital concepts. | ||
| 3-Discovers and applies e-structures. | ||
| 4-Explains digital media and its effects on society and individuals, and the effects of the 21st century and digitalization on society. | ||
| 5-Defines new media environment and new media concepts within the framework of Media Literacy | ||
| 6-Explores digital environments, search engines and digital media tools. |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | A general Outlook on to Media Literacy and its process | |
| 2 | mass media communication process | |
| 3 | "ideology in media constructions | |
| 4 | Media institutions and their structures | |
| 5 | The Structural composition of Media: encoding and decoding | |
| 6 | Digital Age and Technological Advancements | |
| 7 | Sharing documents related to the field | |
| 8 | society and technology in the 21 th cen: digital immigrants and digital natives | |
| 9 | Digital Literacy Fields e government e education e commerce e advertising | |
| 10 | Digital environments and rules | |
| 11 | "Google" as the most comprehensive search engine; knowns and unknowns | |
| 12 | The largest resource on the Internet: a "Wikipedia" review | |
| 13 | Internet journalism and deceptive reporting; fiction tricks | |
| 14 | Sharing of documents related to the field |
| Resources |
| Medya Okuryazarlığına Giriş MN Taşkıran, Umuttepe Yayınları 2010 IGI Global Publishing "Multidisciplinary Approaches to Literacy" articles |
| Digital Literacy links online https://www.commonsensemedia.org/news-and-media-literacy/what-is-digital-literacy medialit.org MEJ |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL MEDIA LITERACY | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | This course is within the framework of Media Literacy. New media environment, new media concepts. The effects of digital media and digital media on society and individual. Understanding the impact of the 21st century and digitalization on society and It aims to make the student gain competence in these structures. (E -STATE , E Law E-education E journalism e film and TV platforms search engines and access to information, Advertising and technology AR) Düzenle Diger Kaynaklar |
| Course Content | This course contains; A general Outlook on to Media Literacy and its process , mass media communication process,"ideology in media constructions,Media institutions and their structures,The Structural composition of Media: encoding and decoding,Digital Age and Technological Advancements,Sharing documents related to the field,society and technology in the 21 th cen: digital immigrants and digital natives,Digital Literacy Fields e government e education e commerce e advertising,Digital environments and rules,"Google" as the most comprehensive search engine; knowns and unknowns,The largest resource on the Internet: a "Wikipedia" review,Internet journalism and deceptive reporting; fiction tricks,Sharing of documents related to the field. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| The student; | ||
| 1- Can understand and interpret the concepts of Media Literacy and Digitality. | 16, 9 | A |
| 2-Separates traditional and digital concepts. | ||
| 3-Discovers and applies e-structures. | ||
| 4-Explains digital media and its effects on society and individuals, and the effects of the 21st century and digitalization on society. | ||
| 5-Defines new media environment and new media concepts within the framework of Media Literacy | ||
| 6-Explores digital environments, search engines and digital media tools. |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | A general Outlook on to Media Literacy and its process | |
| 2 | mass media communication process | |
| 3 | "ideology in media constructions | |
| 4 | Media institutions and their structures | |
| 5 | The Structural composition of Media: encoding and decoding | |
| 6 | Digital Age and Technological Advancements | |
| 7 | Sharing documents related to the field | |
| 8 | society and technology in the 21 th cen: digital immigrants and digital natives | |
| 9 | Digital Literacy Fields e government e education e commerce e advertising | |
| 10 | Digital environments and rules | |
| 11 | "Google" as the most comprehensive search engine; knowns and unknowns | |
| 12 | The largest resource on the Internet: a "Wikipedia" review | |
| 13 | Internet journalism and deceptive reporting; fiction tricks | |
| 14 | Sharing of documents related to the field |
| Resources |
| Medya Okuryazarlığına Giriş MN Taşkıran, Umuttepe Yayınları 2010 IGI Global Publishing "Multidisciplinary Approaches to Literacy" articles |
| Digital Literacy links online https://www.commonsensemedia.org/news-and-media-literacy/what-is-digital-literacy medialit.org MEJ |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |