Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC PUBLIC RELATIONS | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc. Prof. Yeşim Esgin |
| Aim | The aim of the course is provide a detailed knowledge about the basic models of public relations discipline and how to develop public relation strategies to students. |
| Course Content | This course contains; PR in 21st century: Introduction to Strategic Communication Management ,Strategy & Tactics,The Level of Effects for Strategic Communication,Setting Goals and Objectives in PR campaigns I,Setting Goals and Objectives in PR campaigns II,Corporate Social Responsibility,Sponsorship and Event Management & Discussion Session,Crisis & Issue Management,Target, Strategy and Tactics,Strategic Communication Plan I,Strategic Communication Plan II,Strategic Plan Evaluation I,Strategic Plan Evaluation II,In-Class Group Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain PR models and strategies. | 10, 6, 9 | |
| Design strategic communication plan | 9 | |
| Explain functions of PR models. | 16, 9 | E |
| Plan strategic PR campaign | 8 | G |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | PR in 21st century: Introduction to Strategic Communication Management | Examining the course materials is advisable. |
| 2 | Strategy & Tactics | Key concepts must be comprehended. |
| 3 | The Level of Effects for Strategic Communication | It is necessary to search relevant literature. |
| 4 | Setting Goals and Objectives in PR campaigns I | The articles listed should be read. |
| 5 | Setting Goals and Objectives in PR campaigns II | Questions should be directed to the instructor. |
| 6 | Corporate Social Responsibility | Discussion topics should be reviewed. |
| 7 | Sponsorship and Event Management & Discussion Session | Questions should be directed to the instructor. |
| 8 | Crisis & Issue Management | The articles listed should be read. |
| 9 | Target, Strategy and Tactics | Previous topics should be reinforced. |
| 10 | Strategic Communication Plan I | It is necessary to search relevant literature. |
| 11 | Strategic Communication Plan II | Course materials should be re-examined. |
| 12 | Strategic Plan Evaluation I | Must participate in group activities. |
| 13 | Strategic Plan Evaluation II | The presentation preparation must be completed and presented in class |
| 14 | In-Class Group Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| Theaker A. ( 2018) The Public Relations Strategic Toolkit.New York: Routledge.Lecture Notes: Çınarlı, İ. (2009). Stratejik İletişim Yönetimi. İstanbul: Beta Yayınevi. Peltekoğlu, F. B. (2012). Halkla İlişkiler Nedir? (7 ed.). İstanbul: Beta Yayınevi. |
| Baines P. (2011) Public Relations Contemporary Issues and Techniques.New York: Routledge. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 25 | 50 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 25 | 25 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 157 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(157/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC PUBLIC RELATIONS | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc. Prof. Yeşim Esgin |
| Aim | The aim of the course is provide a detailed knowledge about the basic models of public relations discipline and how to develop public relation strategies to students. |
| Course Content | This course contains; PR in 21st century: Introduction to Strategic Communication Management ,Strategy & Tactics,The Level of Effects for Strategic Communication,Setting Goals and Objectives in PR campaigns I,Setting Goals and Objectives in PR campaigns II,Corporate Social Responsibility,Sponsorship and Event Management & Discussion Session,Crisis & Issue Management,Target, Strategy and Tactics,Strategic Communication Plan I,Strategic Communication Plan II,Strategic Plan Evaluation I,Strategic Plan Evaluation II,In-Class Group Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explain PR models and strategies. | 10, 6, 9 | |
| Design strategic communication plan | 9 | |
| Explain functions of PR models. | 16, 9 | E |
| Plan strategic PR campaign | 8 | G |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | PR in 21st century: Introduction to Strategic Communication Management | Examining the course materials is advisable. |
| 2 | Strategy & Tactics | Key concepts must be comprehended. |
| 3 | The Level of Effects for Strategic Communication | It is necessary to search relevant literature. |
| 4 | Setting Goals and Objectives in PR campaigns I | The articles listed should be read. |
| 5 | Setting Goals and Objectives in PR campaigns II | Questions should be directed to the instructor. |
| 6 | Corporate Social Responsibility | Discussion topics should be reviewed. |
| 7 | Sponsorship and Event Management & Discussion Session | Questions should be directed to the instructor. |
| 8 | Crisis & Issue Management | The articles listed should be read. |
| 9 | Target, Strategy and Tactics | Previous topics should be reinforced. |
| 10 | Strategic Communication Plan I | It is necessary to search relevant literature. |
| 11 | Strategic Communication Plan II | Course materials should be re-examined. |
| 12 | Strategic Plan Evaluation I | Must participate in group activities. |
| 13 | Strategic Plan Evaluation II | The presentation preparation must be completed and presented in class |
| 14 | In-Class Group Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| Theaker A. ( 2018) The Public Relations Strategic Toolkit.New York: Routledge.Lecture Notes: Çınarlı, İ. (2009). Stratejik İletişim Yönetimi. İstanbul: Beta Yayınevi. Peltekoğlu, F. B. (2012). Halkla İlişkiler Nedir? (7 ed.). İstanbul: Beta Yayınevi. |
| Baines P. (2011) Public Relations Contemporary Issues and Techniques.New York: Routledge. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |