Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
DIGITAL CONTENT MANAGEMENT | - | Spring Semester | 1+2 | 2 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Yeşim ESGİN |
Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
Assistant(s) | Assoc.Prof. Yeşim Esgin |
Aim | The aim of this course is to provide students core elements of digital content management. The course allows participants to gain insights about creating content in digital platforms and also content governence for corporations & brands. |
Course Content | This course contains; Introduction to Digital Content Management ,Content Strategy Planning ,Brands Telling Archetypal Stories,LAB HOUR,Discussion Session I ,Content Strategy Definition ,Content Strategy Execution ,Creating Content for Marketing Channels,Discussion Session ,Content Governance ,Guest Speaker (TBD): Data-Driven Marketing ,Collecting Content Performance KPI’s ,Analytics Driven Personalization in Customer Experience (CXM) ,In-Class Prep For Final Presentations . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
After completing this course, students will: • Understand the general principles of digital content management • Have knowledge about digital content management and best practices • Gain insights about content governance • Have knowledge about general principles of Content Performance KPI’s | 10, 13, 19, 4 | A, F |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 19: Brainstorming Technique, 4: Inquiry-Based Learning |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction to Digital Content Management | |
2 | Content Strategy Planning | |
3 | Brands Telling Archetypal Stories | |
4 | LAB HOUR | |
5 | Discussion Session I | |
6 | Content Strategy Definition | |
7 | Content Strategy Execution | |
8 | Creating Content for Marketing Channels | |
9 | Discussion Session | |
10 | Content Governance | |
11 | Guest Speaker (TBD): Data-Driven Marketing | |
12 | Collecting Content Performance KPI’s | |
13 | Analytics Driven Personalization in Customer Experience (CXM) | |
14 | In-Class Prep For Final Presentations |
Resources |
-Shivakumar, K. S., Enterprise Content and Search Management for Building Digital Platforms, 2017 by the IEEE Computer Society, Inc. Published by John Wiley & Sons, Inc., New Jersey. -Chaffey D., Ellis-Chadwick F., Digital Marketing, Pearson,2019,Harlow -Lecture Notes -Audio-visual documents |
-Audio-visual documents |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
14 | Carries out measurement and evaluation of the communication activities. | ||||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 0 | 0 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 3 | 25 | 75 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 3 | 10 | 30 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 20 | 20 | |||
General Exam | 1 | 20 | 20 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 145 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(145/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
DIGITAL CONTENT MANAGEMENT | - | Spring Semester | 1+2 | 2 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Yeşim ESGİN |
Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
Assistant(s) | Assoc.Prof. Yeşim Esgin |
Aim | The aim of this course is to provide students core elements of digital content management. The course allows participants to gain insights about creating content in digital platforms and also content governence for corporations & brands. |
Course Content | This course contains; Introduction to Digital Content Management ,Content Strategy Planning ,Brands Telling Archetypal Stories,LAB HOUR,Discussion Session I ,Content Strategy Definition ,Content Strategy Execution ,Creating Content for Marketing Channels,Discussion Session ,Content Governance ,Guest Speaker (TBD): Data-Driven Marketing ,Collecting Content Performance KPI’s ,Analytics Driven Personalization in Customer Experience (CXM) ,In-Class Prep For Final Presentations . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
After completing this course, students will: • Understand the general principles of digital content management • Have knowledge about digital content management and best practices • Gain insights about content governance • Have knowledge about general principles of Content Performance KPI’s | 10, 13, 19, 4 | A, F |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 19: Brainstorming Technique, 4: Inquiry-Based Learning |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction to Digital Content Management | |
2 | Content Strategy Planning | |
3 | Brands Telling Archetypal Stories | |
4 | LAB HOUR | |
5 | Discussion Session I | |
6 | Content Strategy Definition | |
7 | Content Strategy Execution | |
8 | Creating Content for Marketing Channels | |
9 | Discussion Session | |
10 | Content Governance | |
11 | Guest Speaker (TBD): Data-Driven Marketing | |
12 | Collecting Content Performance KPI’s | |
13 | Analytics Driven Personalization in Customer Experience (CXM) | |
14 | In-Class Prep For Final Presentations |
Resources |
-Shivakumar, K. S., Enterprise Content and Search Management for Building Digital Platforms, 2017 by the IEEE Computer Society, Inc. Published by John Wiley & Sons, Inc., New Jersey. -Chaffey D., Ellis-Chadwick F., Digital Marketing, Pearson,2019,Harlow -Lecture Notes -Audio-visual documents |
-Audio-visual documents |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
14 | Carries out measurement and evaluation of the communication activities. | ||||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |