Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
PUBLIC RELATIONS WORKSHOP | - | Fall Semester | 1+2 | 2 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Yeşim ESGİN |
Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
Assistant(s) | Assoc.Prof. Yeşim Esgin |
Aim | The aim of this course is to provide students core elements of PR and allows participants to gain insight about applying PR strategies into communication campaigns. |
Course Content | This course contains; Introduction to PR Workshop,Storytelling in PR,Brand Archetypes / Personas ,Project / PR Campaign Design,Reputation Management & ORM ,Public Relations in Crisis ,LAB / Application Hours,LAB / Application Hours,LAB / Application Hours,LAB / Application Hours,Speechwriting ,In-Class Prep For Final Presentations I,In-Class Prep For Final Presentations II,In-Class Final Project Presentations III. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
After completing this course, students will: • Understand the elements of PR strategies • Have knowledge about how PR works with the business concepts • Gain basic insight about storytelling, reputation management, PR Crisis • Understand the general principles of how PR Campaigns work • Have knowledge about speechwriting | 13, 16, 19, 4, 5 | A, F |
Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
0 | Introduction to PR Workshop | Examining the course materials is advisable. |
0 | Storytelling in PR | Key concepts must be comprehended. |
0 | Brand Archetypes / Personas | It is necessary to search relevant literature. |
0 | Project / PR Campaign Design | Previous topics should be reinforced. |
0 | Reputation Management & ORM | Discussion topics should be reviewed. |
0 | Public Relations in Crisis | The articles listed should be read. |
0 | LAB / Application Hours | Course materials should be re-examined. |
0 | LAB / Application Hours | Questions should be directed to the instructor. |
0 | LAB / Application Hours | Questions should be directed to the instructor. |
0 | LAB / Application Hours | Questions should be directed to the instructor. |
0 | Speechwriting | Key concepts must be comprehended. |
0 | In-Class Prep For Final Presentations I | Project topics should be researched to prepare for the presentation. |
0 | In-Class Prep For Final Presentations II | II-The presentation preparation must be completed and presented in class |
0 | In-Class Final Project Presentations III | A general review should be done, and final questions should be asked. |
Resources |
Lecture Notes |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
14 | Carries out measurement and evaluation of the communication activities. | X | |||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 2 | 25 | 50 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 1 | 25 | 25 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 5 | 5 | |||
General Exam | 1 | 20 | 20 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 142 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
PUBLIC RELATIONS WORKSHOP | - | Fall Semester | 1+2 | 2 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Yeşim ESGİN |
Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
Assistant(s) | Assoc.Prof. Yeşim Esgin |
Aim | The aim of this course is to provide students core elements of PR and allows participants to gain insight about applying PR strategies into communication campaigns. |
Course Content | This course contains; Introduction to PR Workshop,Storytelling in PR,Brand Archetypes / Personas ,Project / PR Campaign Design,Reputation Management & ORM ,Public Relations in Crisis ,LAB / Application Hours,LAB / Application Hours,LAB / Application Hours,LAB / Application Hours,Speechwriting ,In-Class Prep For Final Presentations I,In-Class Prep For Final Presentations II,In-Class Final Project Presentations III. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
After completing this course, students will: • Understand the elements of PR strategies • Have knowledge about how PR works with the business concepts • Gain basic insight about storytelling, reputation management, PR Crisis • Understand the general principles of how PR Campaigns work • Have knowledge about speechwriting | 13, 16, 19, 4, 5 | A, F |
Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
0 | Introduction to PR Workshop | Examining the course materials is advisable. |
0 | Storytelling in PR | Key concepts must be comprehended. |
0 | Brand Archetypes / Personas | It is necessary to search relevant literature. |
0 | Project / PR Campaign Design | Previous topics should be reinforced. |
0 | Reputation Management & ORM | Discussion topics should be reviewed. |
0 | Public Relations in Crisis | The articles listed should be read. |
0 | LAB / Application Hours | Course materials should be re-examined. |
0 | LAB / Application Hours | Questions should be directed to the instructor. |
0 | LAB / Application Hours | Questions should be directed to the instructor. |
0 | LAB / Application Hours | Questions should be directed to the instructor. |
0 | Speechwriting | Key concepts must be comprehended. |
0 | In-Class Prep For Final Presentations I | Project topics should be researched to prepare for the presentation. |
0 | In-Class Prep For Final Presentations II | II-The presentation preparation must be completed and presented in class |
0 | In-Class Final Project Presentations III | A general review should be done, and final questions should be asked. |
Resources |
Lecture Notes |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
14 | Carries out measurement and evaluation of the communication activities. | X | |||||
15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |