Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMERCIAL CONSTRUCTION and MANAGEMENT | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Mert KUTLUK |
| Name of Lecturer(s) | |
| Assistant(s) | Lect. Aybars Bora KAHYAOĞLU |
| Aim | This course aims to develop professional evolution for ad film production and management in media |
| Course Content | This course contains; Information for the process of ad film production and management,Creation process of creative strategy in commercial,Advertising aesthetic,The process of ad film production,The purpose and content of the commercials,Budget planning in commercia,Preparatory stage in commercial,Analyzing commercial practices in the world and Turkey,Ethics in commercials ,Student Presentations,Student Presentations,Student Presentations,Student Presentations,Student Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Design commercials and management projects | 10, 16, 6, 9 | E, F |
| Comprehend the importance of aestetics in commercials | 10, 16, 6, 9 | E, F |
| Have knowledge about the advertising budget. | 10, 11, 6, 9 | F, G |
| Comprehends the modern techniques of commercial production | 10, 16, 6, 9 | H |
| Understands modern topics in commercial film. | 10, 11, 16, 6, 9 | F, H |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task, G: Quiz, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Information for the process of ad film production and management | Examination of online resources. |
| 2 | Creation process of creative strategy in commercial | Examination of online resources. |
| 3 | Advertising aesthetic | Examination of online resources |
| 4 | The process of ad film production | Examination of online resources |
| 5 | The purpose and content of the commercials | Examination of online resources |
| 6 | Budget planning in commercia | Examination of online resources |
| 7 | Preparatory stage in commercial | Examination of online resources |
| 8 | Analyzing commercial practices in the world and Turkey | Examination of online resources |
| 9 | Ethics in commercials | Examination of online resources |
| 10 | Student Presentations | Preparation of the presentations |
| 11 | Student Presentations | Preparation of the presentations |
| 12 | Student Presentations | Preparation of the presentations |
| 13 | Student Presentations | Preparation of the presentations |
| 14 | Student Presentations | Preparation of the presentations |
| Resources |
| 1. [Adweek](https://www.adweek.com/) 2. [Ad Age](https://adage.com/) 3. [HubSpot Academy - Video Marketing Course](https://academy.hubspot.com/courses/video-marketing) 4. [Vimeo Video School](https://vimeo.com/blog/category/video-school) 5. [Creativity Online](https://www.creativity-online.com/) 6. [YouTube Creators - Advertising](https://www.youtube.com/creators/ads) 7. [American Advertising Federation (AAF) - Insights](https://www.aaf.org/) 8. [The One Club for Creativity](https://www.oneclub.org/) 9. [Production Hub - Filmmaking](https://www.productionhub.com/) 10. [Clio Awards](https://clios.com/) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 6 | 8 | 48 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMERCIAL CONSTRUCTION and MANAGEMENT | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Mert KUTLUK |
| Name of Lecturer(s) | |
| Assistant(s) | Lect. Aybars Bora KAHYAOĞLU |
| Aim | This course aims to develop professional evolution for ad film production and management in media |
| Course Content | This course contains; Information for the process of ad film production and management,Creation process of creative strategy in commercial,Advertising aesthetic,The process of ad film production,The purpose and content of the commercials,Budget planning in commercia,Preparatory stage in commercial,Analyzing commercial practices in the world and Turkey,Ethics in commercials ,Student Presentations,Student Presentations,Student Presentations,Student Presentations,Student Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Design commercials and management projects | 10, 16, 6, 9 | E, F |
| Comprehend the importance of aestetics in commercials | 10, 16, 6, 9 | E, F |
| Have knowledge about the advertising budget. | 10, 11, 6, 9 | F, G |
| Comprehends the modern techniques of commercial production | 10, 16, 6, 9 | H |
| Understands modern topics in commercial film. | 10, 11, 16, 6, 9 | F, H |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task, G: Quiz, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Information for the process of ad film production and management | Examination of online resources. |
| 2 | Creation process of creative strategy in commercial | Examination of online resources. |
| 3 | Advertising aesthetic | Examination of online resources |
| 4 | The process of ad film production | Examination of online resources |
| 5 | The purpose and content of the commercials | Examination of online resources |
| 6 | Budget planning in commercia | Examination of online resources |
| 7 | Preparatory stage in commercial | Examination of online resources |
| 8 | Analyzing commercial practices in the world and Turkey | Examination of online resources |
| 9 | Ethics in commercials | Examination of online resources |
| 10 | Student Presentations | Preparation of the presentations |
| 11 | Student Presentations | Preparation of the presentations |
| 12 | Student Presentations | Preparation of the presentations |
| 13 | Student Presentations | Preparation of the presentations |
| 14 | Student Presentations | Preparation of the presentations |
| Resources |
| 1. [Adweek](https://www.adweek.com/) 2. [Ad Age](https://adage.com/) 3. [HubSpot Academy - Video Marketing Course](https://academy.hubspot.com/courses/video-marketing) 4. [Vimeo Video School](https://vimeo.com/blog/category/video-school) 5. [Creativity Online](https://www.creativity-online.com/) 6. [YouTube Creators - Advertising](https://www.youtube.com/creators/ads) 7. [American Advertising Federation (AAF) - Insights](https://www.aaf.org/) 8. [The One Club for Creativity](https://www.oneclub.org/) 9. [Production Hub - Filmmaking](https://www.productionhub.com/) 10. [Clio Awards](https://clios.com/) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |