Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Prof.Dr. Ayşen AKYÜZ |
| Assistant(s) | |
| Aim | This course aims to ensure that students learn the entrepreneurial process and how to manage this process. Students will understand entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing. NOTE: Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Introduction to Entrepreneurship,Characteristics of the Entrepreneur,Starting a new business, purchasing an existing business,Franchising ,Establishment problems of small businesses,Business plan,Innovation and creativity,Social entrepreneurship,Establishment problems in Small Businesses,Growth in small businesses,Intrapreneurship,Case Presentations,Case presentations,Case presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Apply effective written and verbal communication skills in the business world. | 10, 16, 5 | E |
| Analyzes the global and local business environment. | 10, 16, 4, 9 | A, F |
| Uses critical thinking skills in the business world. | 10, 16, 4, 9 | A, F |
| Understands the terms resources, manpower and process management. | 10, 16, 4, 9 | A, D, F |
| Learns to prepare a Business Plan. | 10, 16, 4, 9 | A, F |
| Understands the internal and external factors that evaluate business opportunities. | 10, 16, 4, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Entrepreneurship | Reading the relevant topic from lecture notes. |
| 2 | Characteristics of the Entrepreneur | Reading the relevant topic from the book. |
| 3 | Starting a new business, purchasing an existing business | Reading the relevant topic from the book. |
| 4 | Franchising | Reading the relevant topic from the book. |
| 5 | Establishment problems of small businesses | Reading the relevant topic from the book. |
| 6 | Business plan | Reading the relevant topic from the book. |
| 7 | Innovation and creativity | Reading the relevant topic from the book. |
| 8 | Social entrepreneurship | Reading the relevant topic in the book. |
| 9 | Establishment problems in Small Businesses | Reading the relevant topic in the book. |
| 10 | Growth in small businesses | .Reading the relevant topic in the book. |
| 11 | Intrapreneurship | Reading the relevant topic in the book. |
| 12 | Case Presentations | Preparation of case presentation. |
| 13 | Case presentations | Preparation of case presentation. |
| 14 | Case presentations | Preparation of case presentation. |
| Resources |
| Essentials of Entrepreneurship and Small Business Management (What's New in Management), Pearson, Norman Scarborough (Author), Jeffrey Cornwall (Author) |
| Course notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 30 | 60 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 152 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Prof.Dr. Ayşen AKYÜZ |
| Assistant(s) | |
| Aim | This course aims to ensure that students learn the entrepreneurial process and how to manage this process. Students will understand entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing. NOTE: Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Introduction to Entrepreneurship,Characteristics of the Entrepreneur,Starting a new business, purchasing an existing business,Franchising ,Establishment problems of small businesses,Business plan,Innovation and creativity,Social entrepreneurship,Establishment problems in Small Businesses,Growth in small businesses,Intrapreneurship,Case Presentations,Case presentations,Case presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Apply effective written and verbal communication skills in the business world. | 10, 16, 5 | E |
| Analyzes the global and local business environment. | 10, 16, 4, 9 | A, F |
| Uses critical thinking skills in the business world. | 10, 16, 4, 9 | A, F |
| Understands the terms resources, manpower and process management. | 10, 16, 4, 9 | A, D, F |
| Learns to prepare a Business Plan. | 10, 16, 4, 9 | A, F |
| Understands the internal and external factors that evaluate business opportunities. | 10, 16, 4, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Entrepreneurship | Reading the relevant topic from lecture notes. |
| 2 | Characteristics of the Entrepreneur | Reading the relevant topic from the book. |
| 3 | Starting a new business, purchasing an existing business | Reading the relevant topic from the book. |
| 4 | Franchising | Reading the relevant topic from the book. |
| 5 | Establishment problems of small businesses | Reading the relevant topic from the book. |
| 6 | Business plan | Reading the relevant topic from the book. |
| 7 | Innovation and creativity | Reading the relevant topic from the book. |
| 8 | Social entrepreneurship | Reading the relevant topic in the book. |
| 9 | Establishment problems in Small Businesses | Reading the relevant topic in the book. |
| 10 | Growth in small businesses | .Reading the relevant topic in the book. |
| 11 | Intrapreneurship | Reading the relevant topic in the book. |
| 12 | Case Presentations | Preparation of case presentation. |
| 13 | Case presentations | Preparation of case presentation. |
| 14 | Case presentations | Preparation of case presentation. |
| Resources |
| Essentials of Entrepreneurship and Small Business Management (What's New in Management), Pearson, Norman Scarborough (Author), Jeffrey Cornwall (Author) |
| Course notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |