Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PR and ADVERTISING PRACTICES in NEW MEDIA | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | |
| Aim | The aim of this course is to provide students core elements of PR & Advertising in New Media and allows participants to gain insight about applying PR & AD strategies into digital communication campaigns. |
| Course Content | This course contains; Introduction to Public Relations Applications in New Media,New Media and The Future of Public Relations,Digital Reputation,Artificial Intelligence and Public Relations,Metaverse and Public Relations,Public Relations Writing Technique in New Media- Social Media Press Release,Content Production in New Media,Content Production in New Media II,The Rules and Examples of Social Media Public Relations Campaign,The Rules and Examples of Social Media Public Relations Campaigns,Social Media Public Relations Campaign ,Social Media Public Relations Campaign ,Social Media Public Relations Campaign ,Social Media Public Relations Campaign . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Have knowledge about the basics of PR in New Media. | 12, 13, 16, 19, 4, 5 | F |
| Designs digital communication campaigns. | 10, 13, 14, 16, 19, 4, 5, 9 | A, E |
| Evaluates the success of digital communication campaigns. | 10, 13, 16, 19, 4, 5, 9 | A, E |
| Measures the impact of digital communication campaigns. | 10, 13, 14, 16, 19, 4, 5, 9 | A, E |
| Gains information about successful and unsuccessful campaign applications. | 10, 16, 4, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Public Relations Applications in New Media | Reading the relevant section from the lecture notes |
| 2 | New Media and The Future of Public Relations | Reading the relevant section from the lecture notes |
| 3 | Digital Reputation | Reading the relevant section from the lecture notes |
| 4 | Artificial Intelligence and Public Relations | Reading the relevant section from the lecture notes |
| 5 | Metaverse and Public Relations | Reading the relevant section from the lecture notes |
| 6 | Public Relations Writing Technique in New Media- Social Media Press Release | Reading the relevant section from the lecture notes |
| 7 | Content Production in New Media | Reading the relevant section from the lecture notes |
| 8 | Content Production in New Media II | Reading the relevant section from the lecture notes |
| 9 | The Rules and Examples of Social Media Public Relations Campaign | Reading the relevant section from the lecture notes. |
| 10 | The Rules and Examples of Social Media Public Relations Campaigns | Reading the relevant section from the lecture notes. |
| 11 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| 12 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| 13 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| 14 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| Resources |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 25 | 75 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 3 | 10 | 30 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 145 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(145/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PR and ADVERTISING PRACTICES in NEW MEDIA | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | |
| Aim | The aim of this course is to provide students core elements of PR & Advertising in New Media and allows participants to gain insight about applying PR & AD strategies into digital communication campaigns. |
| Course Content | This course contains; Introduction to Public Relations Applications in New Media,New Media and The Future of Public Relations,Digital Reputation,Artificial Intelligence and Public Relations,Metaverse and Public Relations,Public Relations Writing Technique in New Media- Social Media Press Release,Content Production in New Media,Content Production in New Media II,The Rules and Examples of Social Media Public Relations Campaign,The Rules and Examples of Social Media Public Relations Campaigns,Social Media Public Relations Campaign ,Social Media Public Relations Campaign ,Social Media Public Relations Campaign ,Social Media Public Relations Campaign . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Have knowledge about the basics of PR in New Media. | 12, 13, 16, 19, 4, 5 | F |
| Designs digital communication campaigns. | 10, 13, 14, 16, 19, 4, 5, 9 | A, E |
| Evaluates the success of digital communication campaigns. | 10, 13, 16, 19, 4, 5, 9 | A, E |
| Measures the impact of digital communication campaigns. | 10, 13, 14, 16, 19, 4, 5, 9 | A, E |
| Gains information about successful and unsuccessful campaign applications. | 10, 16, 4, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Public Relations Applications in New Media | Reading the relevant section from the lecture notes |
| 2 | New Media and The Future of Public Relations | Reading the relevant section from the lecture notes |
| 3 | Digital Reputation | Reading the relevant section from the lecture notes |
| 4 | Artificial Intelligence and Public Relations | Reading the relevant section from the lecture notes |
| 5 | Metaverse and Public Relations | Reading the relevant section from the lecture notes |
| 6 | Public Relations Writing Technique in New Media- Social Media Press Release | Reading the relevant section from the lecture notes |
| 7 | Content Production in New Media | Reading the relevant section from the lecture notes |
| 8 | Content Production in New Media II | Reading the relevant section from the lecture notes |
| 9 | The Rules and Examples of Social Media Public Relations Campaign | Reading the relevant section from the lecture notes. |
| 10 | The Rules and Examples of Social Media Public Relations Campaigns | Reading the relevant section from the lecture notes. |
| 11 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| 12 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| 13 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| 14 | Social Media Public Relations Campaign | Preparing the campaign presentation. |
| Resources |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |