Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING WORKSHOP | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Aim | The aim of this course is that students make their own advertising portfolios. |
| Course Content | This course contains; Writing Advertising Copy For Print Media,Writing Advertising Copy For Broadcast Media,Writing Advertising Copy For Social Media ,Storybooard I,Storybooard II,Advertising Portfolio ,Advertising Portfolio Examples,Advertising Portfolio Examples,Advertising Fonts,Advertising Campaign,Successful and Effective Advertising Campaigns,Campaign Presentations,Campaign Presentations,General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explore the fundementals of advertising. | 5, 6, 8 | A, E, F |
| 2. Explain the charactersitics of advertising. | 10, 6, 8 | E |
| 3. Explain the creative approaches to advertising | 10, 6, 9 | F |
| 4. Evaluate the production stages of advertising | 16, 6, 9 | A |
| 5. Analyze a commercial from start to finish. | 10, 16, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Writing Advertising Copy For Print Media | Related reading |
| 2 | Writing Advertising Copy For Broadcast Media | Related reading |
| 3 | Writing Advertising Copy For Social Media | Related reading |
| 4 | Storybooard I | Related reading |
| 5 | Storybooard II | Related reading |
| 6 | Advertising Portfolio | Related reading |
| 7 | Advertising Portfolio Examples | Related reading |
| 8 | Advertising Portfolio Examples | Related reading |
| 9 | Advertising Fonts | Related reading |
| 10 | Advertising Campaign | Related reading |
| 11 | Successful and Effective Advertising Campaigns | Related reading |
| 12 | Campaign Presentations | Related reading |
| 13 | Campaign Presentations | Related reading |
| 14 | General Evaluation | Related reading |
| Resources |
| Lecture notes Pete Barry, The Advertising Concept Book, 3rd Edition |
| Ogilvy on Advertising by David Ogilvy, Vintage; First Edition (March 12, 1985) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 30 | 30 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 30 | 30 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 30 | 30 | |||
| General Exam | 1 | 18 | 18 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING WORKSHOP | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
| Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
| Aim | The aim of this course is that students make their own advertising portfolios. |
| Course Content | This course contains; Writing Advertising Copy For Print Media,Writing Advertising Copy For Broadcast Media,Writing Advertising Copy For Social Media ,Storybooard I,Storybooard II,Advertising Portfolio ,Advertising Portfolio Examples,Advertising Portfolio Examples,Advertising Fonts,Advertising Campaign,Successful and Effective Advertising Campaigns,Campaign Presentations,Campaign Presentations,General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explore the fundementals of advertising. | 5, 6, 8 | A, E, F |
| 2. Explain the charactersitics of advertising. | 10, 6, 8 | E |
| 3. Explain the creative approaches to advertising | 10, 6, 9 | F |
| 4. Evaluate the production stages of advertising | 16, 6, 9 | A |
| 5. Analyze a commercial from start to finish. | 10, 16, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Writing Advertising Copy For Print Media | Related reading |
| 2 | Writing Advertising Copy For Broadcast Media | Related reading |
| 3 | Writing Advertising Copy For Social Media | Related reading |
| 4 | Storybooard I | Related reading |
| 5 | Storybooard II | Related reading |
| 6 | Advertising Portfolio | Related reading |
| 7 | Advertising Portfolio Examples | Related reading |
| 8 | Advertising Portfolio Examples | Related reading |
| 9 | Advertising Fonts | Related reading |
| 10 | Advertising Campaign | Related reading |
| 11 | Successful and Effective Advertising Campaigns | Related reading |
| 12 | Campaign Presentations | Related reading |
| 13 | Campaign Presentations | Related reading |
| 14 | General Evaluation | Related reading |
| Resources |
| Lecture notes Pete Barry, The Advertising Concept Book, 3rd Edition |
| Ogilvy on Advertising by David Ogilvy, Vintage; First Edition (March 12, 1985) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |