Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to COMMUNICATION SCIENCE | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Esra OĞUZHAN |
| Assistant(s) | |
| Aim | By defining the phenomenon of communication, it is to inform the student about communication processes, basic communication concepts, the structure of communication, its functions, features, types, relations of communication sciences with other disciplines, and communication models that emerge within the scope of impact research. |
| Course Content | This course contains; Approaches Of Communication, Definition Of Concepts,The Communication Process,Basic Communication Theories and Models,Verbal, Nonverbal, Written and Visual Communication,Culture and Communication,Group Communication,Interpersonal Communication,Mid-Term Exam,New Communication Technologies,Communication and Perception,Communication and Society/ Social Change,Media Literacy,International Communication,Communication and Ethics. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Introduce communication theories that undergird the discipline. | 12 | A |
| Improve and further develop student’s communication skills in both the private and public area. | 9 | A |
| Introduce cultural variables that affect human interaction in our multicultural society. | 9 | A |
| Facilitate the development of critical thinking within the context of human communication. | 16 | A |
| Illuminate the importance of public communication in maintaining an egalitarian and democratic society. | 10, 9 | D |
| Encourage active self-analysis and invite critical adjustments in student’s communication behavior. | 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Approaches Of Communication, Definition Of Concepts | The relevant week's section in the course source should be read. |
| 2 | The Communication Process | The relevant week's section in the course source should be read. |
| 3 | Basic Communication Theories and Models | The relevant week's section in the course source should be read. |
| 4 | Verbal, Nonverbal, Written and Visual Communication | The relevant week's section in the course source should be read. |
| 5 | Culture and Communication | The relevant week's section in the course source should be read. |
| 6 | Group Communication | The relevant week's section in the course source should be read. |
| 7 | Interpersonal Communication | The relevant week's section in the course source should be read. |
| 8 | Mid-Term Exam | The relevant week's section in the course source should be read. |
| 9 | New Communication Technologies | The relevant week's section in the course source should be read. |
| 10 | Communication and Perception | The relevant week's section in the course source should be read. |
| 11 | Communication and Society/ Social Change | The relevant week's section in the course source should be read. |
| 12 | Media Literacy | The relevant week's section in the course source should be read. |
| 13 | International Communication | The relevant week's section in the course source should be read. |
| 14 | Communication and Ethics | The relevant week's section in the course source should be read. |
| Resources |
| Fiske, John . Introduction to Communication Studies. London & New York: Routledge. The instructor's lecture notes |
| Sheila Steinberg, An Introduction To Communication Studies, Juta, 2007 Schultze, Quentin, “Communication And Social Legitimation”, In: Qualitative Sociology, Vol. 5(3), 224-240. Dean, J. “The Limits of Communication.” In: Guernica Magazine, 1 Oct. 2012Annese, Susanna, “Mediated Identity in the Parasocial Interaction of TV”, In: Identity, Vol. 4(4), 371-388. Friedman, Ted, “The World Of The WorldOf Coca-Cola”, In: Communication Research, Vol. 19, 642-662 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 5 | 70 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 23 | 23 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 1 | 1 | |||
| Quiz | 2 | 1 | 2 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 180 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(180/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to COMMUNICATION SCIENCE | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Esra OĞUZHAN |
| Assistant(s) | |
| Aim | By defining the phenomenon of communication, it is to inform the student about communication processes, basic communication concepts, the structure of communication, its functions, features, types, relations of communication sciences with other disciplines, and communication models that emerge within the scope of impact research. |
| Course Content | This course contains; Approaches Of Communication, Definition Of Concepts,The Communication Process,Basic Communication Theories and Models,Verbal, Nonverbal, Written and Visual Communication,Culture and Communication,Group Communication,Interpersonal Communication,Mid-Term Exam,New Communication Technologies,Communication and Perception,Communication and Society/ Social Change,Media Literacy,International Communication,Communication and Ethics. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Introduce communication theories that undergird the discipline. | 12 | A |
| Improve and further develop student’s communication skills in both the private and public area. | 9 | A |
| Introduce cultural variables that affect human interaction in our multicultural society. | 9 | A |
| Facilitate the development of critical thinking within the context of human communication. | 16 | A |
| Illuminate the importance of public communication in maintaining an egalitarian and democratic society. | 10, 9 | D |
| Encourage active self-analysis and invite critical adjustments in student’s communication behavior. | 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Approaches Of Communication, Definition Of Concepts | The relevant week's section in the course source should be read. |
| 2 | The Communication Process | The relevant week's section in the course source should be read. |
| 3 | Basic Communication Theories and Models | The relevant week's section in the course source should be read. |
| 4 | Verbal, Nonverbal, Written and Visual Communication | The relevant week's section in the course source should be read. |
| 5 | Culture and Communication | The relevant week's section in the course source should be read. |
| 6 | Group Communication | The relevant week's section in the course source should be read. |
| 7 | Interpersonal Communication | The relevant week's section in the course source should be read. |
| 8 | Mid-Term Exam | The relevant week's section in the course source should be read. |
| 9 | New Communication Technologies | The relevant week's section in the course source should be read. |
| 10 | Communication and Perception | The relevant week's section in the course source should be read. |
| 11 | Communication and Society/ Social Change | The relevant week's section in the course source should be read. |
| 12 | Media Literacy | The relevant week's section in the course source should be read. |
| 13 | International Communication | The relevant week's section in the course source should be read. |
| 14 | Communication and Ethics | The relevant week's section in the course source should be read. |
| Resources |
| Fiske, John . Introduction to Communication Studies. London & New York: Routledge. The instructor's lecture notes |
| Sheila Steinberg, An Introduction To Communication Studies, Juta, 2007 Schultze, Quentin, “Communication And Social Legitimation”, In: Qualitative Sociology, Vol. 5(3), 224-240. Dean, J. “The Limits of Communication.” In: Guernica Magazine, 1 Oct. 2012Annese, Susanna, “Mediated Identity in the Parasocial Interaction of TV”, In: Identity, Vol. 4(4), 371-388. Friedman, Ted, “The World Of The WorldOf Coca-Cola”, In: Communication Research, Vol. 19, 642-662 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |