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Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
INTRODUCTION to PUBLIC RELATIONS-Fall Semester3+036
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorProf.Dr. Ayşen AKYÜZ
Name of Lecturer(s)Assoc.Prof. Yeşim ESGİN
Assistant(s)
AimThe aim of this course is to provide students core elements of Public Relations and to introduce PR management to them. The course allows participants to gain insight about PR, MPR, stakeholders, Corporate Identity, Digital PR, CSR, ORM, Crisis Management and basic functions of Corporate Communications.
Course ContentThis course contains; Introduction to PR,Public Relations & Marketing PR,Stakeholder Theory / External & Internal Stakeholders,Corporate Identity & Image,Running a PR Campaign & Functions of Agency,Planning a PR Campaign,Digital PR & Case Studies,Social CRM,Reputation Management & ORM,Corporate Social Responsibility,Sponsorship & Event Management ,Crisis & Issues Management,PR & Persuasion ,Course Wrap-Up.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
Comprehend the concept of Public relations13, 16, 9A
List the elements of public relations.13, 16, 9A
Explain the basic principles of public relations.13, 16, 9A
Comprehend the public relations practices.13, 16, 9A
Recognize the public relations tools.13, 16, 9A
Use the public relations tools.13, 16, 9A
Comprehend the evaluation and the use of communications strategies to achieve organizational goals.13, 16, 9A
Design public relations strategies to achieve organizational goals and solve real-time problems.13, 16, 9A
Teaching Methods:13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1Introduction to PRReading relevant chapter and lecture notes
2Public Relations & Marketing PRReading relevant chapter and lecture notes
3Stakeholder Theory / External & Internal StakeholdersReading relevant chapter and lecture notes
4Corporate Identity & ImageReading relevant chapter and lecture notes
5Running a PR Campaign & Functions of AgencyReading relevant chapter and lecture notes
6Planning a PR CampaignReading relevant chapter and lecture notes
7Digital PR & Case StudiesReading relevant chapter and lecture notes
8Social CRMReading relevant chapter and lecture notes
9Reputation Management & ORMReading relevant chapter and lecture notes
10Corporate Social ResponsibilityReading relevant chapter and lecture notes
11Sponsorship & Event Management Reading relevant chapter and lecture notes
12Crisis & Issues ManagementReading relevant chapter and lecture notes
13PR & Persuasion Reading relevant chapter and lecture notes
14Course Wrap-UpReading lecture notes
Resources
Halkla İlişkiler Nedir? Filiz Balta Peltekoğlu, BETA.
Lecture Notes

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines.
X
2
Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions.
X
3
Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions.
X
4
Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions.
X
5
Solve problems that arise in projects related to the field by taking responsibility when necessary.
X
6
Takes part in a team established for projects related to the field, leads the project, plans and manages the events.
X
7
Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications.
X
8
Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work.
X
9
Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level.
10
Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies.
11
Plans social responsibility activities and takes part in the realization of these activities.
X
12
Acts in a way that adheres to ethical codes in professional and scientific work.
X
13
Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines.
X
14
Carries out measurement and evaluation of the communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary. .
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours14342
Guided Problem Solving14456
Resolution of Homework Problems and Submission as a Report4416
Term Project13030
Presentation of Project / Seminar000
Quiz000
Midterm Exam11616
General Exam13030
Performance Task, Maintenance Plan000
Total Workload(Hour)190
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(190/30)6
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
INTRODUCTION to PUBLIC RELATIONS-Fall Semester3+036
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeRequired
Course CoordinatorProf.Dr. Ayşen AKYÜZ
Name of Lecturer(s)Assoc.Prof. Yeşim ESGİN
Assistant(s)
AimThe aim of this course is to provide students core elements of Public Relations and to introduce PR management to them. The course allows participants to gain insight about PR, MPR, stakeholders, Corporate Identity, Digital PR, CSR, ORM, Crisis Management and basic functions of Corporate Communications.
Course ContentThis course contains; Introduction to PR,Public Relations & Marketing PR,Stakeholder Theory / External & Internal Stakeholders,Corporate Identity & Image,Running a PR Campaign & Functions of Agency,Planning a PR Campaign,Digital PR & Case Studies,Social CRM,Reputation Management & ORM,Corporate Social Responsibility,Sponsorship & Event Management ,Crisis & Issues Management,PR & Persuasion ,Course Wrap-Up.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
Comprehend the concept of Public relations13, 16, 9A
List the elements of public relations.13, 16, 9A
Explain the basic principles of public relations.13, 16, 9A
Comprehend the public relations practices.13, 16, 9A
Recognize the public relations tools.13, 16, 9A
Use the public relations tools.13, 16, 9A
Comprehend the evaluation and the use of communications strategies to achieve organizational goals.13, 16, 9A
Design public relations strategies to achieve organizational goals and solve real-time problems.13, 16, 9A
Teaching Methods:13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1Introduction to PRReading relevant chapter and lecture notes
2Public Relations & Marketing PRReading relevant chapter and lecture notes
3Stakeholder Theory / External & Internal StakeholdersReading relevant chapter and lecture notes
4Corporate Identity & ImageReading relevant chapter and lecture notes
5Running a PR Campaign & Functions of AgencyReading relevant chapter and lecture notes
6Planning a PR CampaignReading relevant chapter and lecture notes
7Digital PR & Case StudiesReading relevant chapter and lecture notes
8Social CRMReading relevant chapter and lecture notes
9Reputation Management & ORMReading relevant chapter and lecture notes
10Corporate Social ResponsibilityReading relevant chapter and lecture notes
11Sponsorship & Event Management Reading relevant chapter and lecture notes
12Crisis & Issues ManagementReading relevant chapter and lecture notes
13PR & Persuasion Reading relevant chapter and lecture notes
14Course Wrap-UpReading lecture notes
Resources
Halkla İlişkiler Nedir? Filiz Balta Peltekoğlu, BETA.
Lecture Notes

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines.
X
2
Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions.
X
3
Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions.
X
4
Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions.
X
5
Solve problems that arise in projects related to the field by taking responsibility when necessary.
X
6
Takes part in a team established for projects related to the field, leads the project, plans and manages the events.
X
7
Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications.
X
8
Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work.
X
9
Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level.
10
Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies.
11
Plans social responsibility activities and takes part in the realization of these activities.
X
12
Acts in a way that adheres to ethical codes in professional and scientific work.
X
13
Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines.
X
14
Carries out measurement and evaluation of the communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary. .
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Student Success

Ekleme Tarihi: 07/12/2023 - 13:58Son Güncelleme Tarihi: 07/12/2023 - 13:58