Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMUNICATION THEORIES | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | Assist.Prof. Esra OĞUZHAN |
| Assistant(s) | |
| Aim | Theories of Communication I discuss the approaches, theories and models developed in the field of communication and media studies in relation to the general social theory. In this context, while the main concepts and arguments of the theories are evaluated, it is tried to clarify the historical, cultural and intellectual context in which these theories are produced. In this way, the course provides information to students about the approaches and theories offered by the approaches, theories and models developed in the field of communication and media studies. |
| Course Content | This course contains; Introduction to Communication Theories,Mass Communication Theories,Mass Communication Theories,Mediated Communication Theories,Interpersonal Communication Theories,Intercultural Communication Theories,Persuasive Communication Theories,Mid-term Exam,Critical Theory and Frankfurt School,Critical Theory and Frankfurt School,Birmingham School and Popular Culture,Chicago School,The Political Economy of the Mass Media. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| associates communication sciences with political, economic, cultural and social theories | 9 | A |
| summarize communication theories from past to present. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication Theories | |
| 2 | Mass Communication Theories | |
| 3 | Mass Communication Theories | |
| 4 | Mediated Communication Theories | |
| 5 | Interpersonal Communication Theories | |
| 6 | Intercultural Communication Theories | |
| 7 | Persuasive Communication Theories | |
| 8 | Mid-term Exam | |
| 9 | Critical Theory and Frankfurt School | |
| 10 | Critical Theory and Frankfurt School | |
| 11 | Birmingham School and Popular Culture | |
| 12 | Chicago School | |
| 14 | The Political Economy of the Mass Media |
| Resources |
| Laughey, Dan (2010). Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Maigret, Éric (2011). Medya ve İletişim Sosyolojisi. Çev. Halime Yücel. İstanbul: İletişim Yayınları. Stevenson, Nick (2008). Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. (“Marshall McLuhan ve Kültürel Araçlar” Türkoğlu, Nurçay (2010). İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar. İstanbul: Urban Kitap. sf. 123-139. Mattelart, Armand ve Michèle Mattelart, (1998). İletişim Kuramları Tarihi. Çev. Merih Zıllıoğlu. İstanbul: İletişim Yayınları. Stevenson, Nick (2008). Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. Tomlinson, John (1999). Kültürel Emperyalizm: Eleştirel Bir Giriş. Çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. Chomsky, Noam ve Edward S. Herman (2006). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık. |
| Lecture's notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 2 | 28 | |||
| Term Project | 1 | 10 | 10 | |||
| Presentation of Project / Seminar | 1 | 4 | 4 | |||
| Quiz | 1 | 2 | 2 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 142 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMUNICATION THEORIES | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | Assist.Prof. Esra OĞUZHAN |
| Assistant(s) | |
| Aim | Theories of Communication I discuss the approaches, theories and models developed in the field of communication and media studies in relation to the general social theory. In this context, while the main concepts and arguments of the theories are evaluated, it is tried to clarify the historical, cultural and intellectual context in which these theories are produced. In this way, the course provides information to students about the approaches and theories offered by the approaches, theories and models developed in the field of communication and media studies. |
| Course Content | This course contains; Introduction to Communication Theories,Mass Communication Theories,Mass Communication Theories,Mediated Communication Theories,Interpersonal Communication Theories,Intercultural Communication Theories,Persuasive Communication Theories,Mid-term Exam,Critical Theory and Frankfurt School,Critical Theory and Frankfurt School,Birmingham School and Popular Culture,Chicago School,The Political Economy of the Mass Media. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| associates communication sciences with political, economic, cultural and social theories | 9 | A |
| summarize communication theories from past to present. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication Theories | |
| 2 | Mass Communication Theories | |
| 3 | Mass Communication Theories | |
| 4 | Mediated Communication Theories | |
| 5 | Interpersonal Communication Theories | |
| 6 | Intercultural Communication Theories | |
| 7 | Persuasive Communication Theories | |
| 8 | Mid-term Exam | |
| 9 | Critical Theory and Frankfurt School | |
| 10 | Critical Theory and Frankfurt School | |
| 11 | Birmingham School and Popular Culture | |
| 12 | Chicago School | |
| 14 | The Political Economy of the Mass Media |
| Resources |
| Laughey, Dan (2010). Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Maigret, Éric (2011). Medya ve İletişim Sosyolojisi. Çev. Halime Yücel. İstanbul: İletişim Yayınları. Stevenson, Nick (2008). Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. (“Marshall McLuhan ve Kültürel Araçlar” Türkoğlu, Nurçay (2010). İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar. İstanbul: Urban Kitap. sf. 123-139. Mattelart, Armand ve Michèle Mattelart, (1998). İletişim Kuramları Tarihi. Çev. Merih Zıllıoğlu. İstanbul: İletişim Yayınları. Stevenson, Nick (2008). Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. Çev. Göze Orhon ve Barış Engin Aksoy. Ankara: Ütopya Yayınevi. Tomlinson, John (1999). Kültürel Emperyalizm: Eleştirel Bir Giriş. Çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. Chomsky, Noam ve Edward S. Herman (2006). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık. |
| Lecture's notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |