Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMIOTICS | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | The aim of this course is to enable students to get the main idea or meaning of a written or visual or aural information via mass communication media; to be an expert on intertextuality and advertising visuals, posters and skinvertising or bodyvertising; to realize what the text in a novel or a newspaper column means linguistically and literally, politically, ideologically within the frame of semiological notions and terms. |
| Course Content | This course contains; Introduction about Semiology and its comprising, theoreticians on the continent and in the world; expectations of the lecturer, visas and requisites of the course,Linguistic constituents; and the process of comprehension through language; language acquisition; related disciplines linguistics, rhetoric, literature, cinema, text writing and analysing texts and visuals; phonetics and semantics, comprehension process: writing and creating image processes, creating and hiding the meaning ,Ferdinand de Saussure as the establisher of the discipline; his rules and claims about semiology, concepts and terms related ,Saussure; concepts and sign circuit; specifications and its definition in language,Semiotics in the states: C.S Peirce,Sharing of documents related to the field,Semiotics in the states: C.S. Peirce,20 th century Semiology in the Continent; Roland Barthes J.Derrida ,Roland Barthes; concepts and terms,21th cen Semiology: Umberto Eco & his works, theories on the semiology,Textual and visual analyses: applied analyses on the semiology,Visual and Textual analyses: samples Semiological analyses samples camera angles: shooting rules; news photography and semiology,General review. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| The student; 1-Defines and names semiotics and theorists working on this subject. | 10, 16, 19, 20, 3, 37, 9 | A |
| 2-Explains the characteristics of indicators and the basic concepts and terms used in the field | ||
| 3-Expresses the concepts of the history of semiotics, its nationals and their contributions to the field | ||
| 5- Performs linguistic analysis in texts | ||
| 6-Recognizes the indicators in the advertising text. | ||
| 7- Knows the process of meaning in semiotics, codes, and explains code types. | ||
| 8-TV series apply scientific analysis methods to visual art products. | ||
| 4. Defines the linguistic elements of semiotics |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction about Semiology and its comprising, theoreticians on the continent and in the world; expectations of the lecturer, visas and requisites of the course | |
| 2 | Linguistic constituents; and the process of comprehension through language; language acquisition; related disciplines linguistics, rhetoric, literature, cinema, text writing and analysing texts and visuals; phonetics and semantics | |
| 3 | comprehension process: writing and creating image processes, creating and hiding the meaning | |
| 4 | Ferdinand de Saussure as the establisher of the discipline; his rules and claims about semiology, concepts and terms related | |
| 5 | Saussure; concepts and sign circuit; specifications and its definition in language | |
| 6 | Semiotics in the states: C.S Peirce | |
| 7 | Sharing of documents related to the field | |
| 8 | Semiotics in the states: C.S. Peirce | |
| 9 | 20 th century Semiology in the Continent; Roland Barthes J.Derrida | |
| 10 | Roland Barthes; concepts and terms | |
| 11 | 21th cen Semiology: Umberto Eco & his works, theories on the semiology | |
| 12 | Textual and visual analyses: applied analyses on the semiology | |
| 13 | Visual and Textual analyses: samples Semiological analyses samples camera angles: shooting rules; news photography and semiology | |
| 14 | General review |
| Resources |
| Rifat, Mehmet, 20. yy da Göstergebilim cilt 1-2 - Saussure, Ferdnand de. Genel Dilbilim Dersleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998. - Barthes, Roland. Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. - Barthes, Roland. Çağdaş Söylenler, İstanbul: Metis Yayınları, 2003. - Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005. |
| Barthes, Ronald Peirce, C.S. Eco, Umberto All specific articles or books on Barthes, Peirce, Saussure and Eco: Their lives and discussions |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 6 | 18 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 2 | 10 | 20 | |||
| Midterm Exam | 2 | 10 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMIOTICS | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | The aim of this course is to enable students to get the main idea or meaning of a written or visual or aural information via mass communication media; to be an expert on intertextuality and advertising visuals, posters and skinvertising or bodyvertising; to realize what the text in a novel or a newspaper column means linguistically and literally, politically, ideologically within the frame of semiological notions and terms. |
| Course Content | This course contains; Introduction about Semiology and its comprising, theoreticians on the continent and in the world; expectations of the lecturer, visas and requisites of the course,Linguistic constituents; and the process of comprehension through language; language acquisition; related disciplines linguistics, rhetoric, literature, cinema, text writing and analysing texts and visuals; phonetics and semantics, comprehension process: writing and creating image processes, creating and hiding the meaning ,Ferdinand de Saussure as the establisher of the discipline; his rules and claims about semiology, concepts and terms related ,Saussure; concepts and sign circuit; specifications and its definition in language,Semiotics in the states: C.S Peirce,Sharing of documents related to the field,Semiotics in the states: C.S. Peirce,20 th century Semiology in the Continent; Roland Barthes J.Derrida ,Roland Barthes; concepts and terms,21th cen Semiology: Umberto Eco & his works, theories on the semiology,Textual and visual analyses: applied analyses on the semiology,Visual and Textual analyses: samples Semiological analyses samples camera angles: shooting rules; news photography and semiology,General review. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| The student; 1-Defines and names semiotics and theorists working on this subject. | 10, 16, 19, 20, 3, 37, 9 | A |
| 2-Explains the characteristics of indicators and the basic concepts and terms used in the field | ||
| 3-Expresses the concepts of the history of semiotics, its nationals and their contributions to the field | ||
| 5- Performs linguistic analysis in texts | ||
| 6-Recognizes the indicators in the advertising text. | ||
| 7- Knows the process of meaning in semiotics, codes, and explains code types. | ||
| 8-TV series apply scientific analysis methods to visual art products. | ||
| 4. Defines the linguistic elements of semiotics |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction about Semiology and its comprising, theoreticians on the continent and in the world; expectations of the lecturer, visas and requisites of the course | |
| 2 | Linguistic constituents; and the process of comprehension through language; language acquisition; related disciplines linguistics, rhetoric, literature, cinema, text writing and analysing texts and visuals; phonetics and semantics | |
| 3 | comprehension process: writing and creating image processes, creating and hiding the meaning | |
| 4 | Ferdinand de Saussure as the establisher of the discipline; his rules and claims about semiology, concepts and terms related | |
| 5 | Saussure; concepts and sign circuit; specifications and its definition in language | |
| 6 | Semiotics in the states: C.S Peirce | |
| 7 | Sharing of documents related to the field | |
| 8 | Semiotics in the states: C.S. Peirce | |
| 9 | 20 th century Semiology in the Continent; Roland Barthes J.Derrida | |
| 10 | Roland Barthes; concepts and terms | |
| 11 | 21th cen Semiology: Umberto Eco & his works, theories on the semiology | |
| 12 | Textual and visual analyses: applied analyses on the semiology | |
| 13 | Visual and Textual analyses: samples Semiological analyses samples camera angles: shooting rules; news photography and semiology | |
| 14 | General review |
| Resources |
| Rifat, Mehmet, 20. yy da Göstergebilim cilt 1-2 - Saussure, Ferdnand de. Genel Dilbilim Dersleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998. - Barthes, Roland. Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. - Barthes, Roland. Çağdaş Söylenler, İstanbul: Metis Yayınları, 2003. - Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005. |
| Barthes, Ronald Peirce, C.S. Eco, Umberto All specific articles or books on Barthes, Peirce, Saussure and Eco: Their lives and discussions |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |