Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MODELS and STRATEGIES of PUBLIC RELATIONS | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc. Prof. Yeşim Esgin |
| Aim | The aim of the course is provide a detailed knowledge about the basic models of public relations discipline and how to develop public relation strategies to students. |
| Course Content | This course contains; Introduction to the course, its system and overview of course syllabus,Conceptual Framework of Public Relations,Public Relations Models and examples,Public Relations Models and examples,Excellence Theory in Public Relations ,Integrated Marketing Communication,The role of Public Relations in IMC,Strategical Planning Process,Strategical Planning Process,Strategical Communication Plan,Project Plan/Project Execution Plan,Analysis/Evaluation of PR Campaigns,Strategic PR Projects/Presentations,Strategic PR Projects/Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explain functions of public relations models. | 16, 9 | E |
| 2. Define public relation strategies. | 13, 19, 21 | |
| 3. Plan public relations campaign strategies. | 8 | G |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 21: Simulation Technique, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to the course, its system and overview of course syllabus | |
| 2 | Conceptual Framework of Public Relations | |
| 3 | Public Relations Models and examples | |
| 4 | Public Relations Models and examples | |
| 5 | Excellence Theory in Public Relations | |
| 6 | Integrated Marketing Communication | |
| 7 | The role of Public Relations in IMC | |
| 8 | Strategical Planning Process | |
| 9 | Strategical Planning Process | |
| 10 | Strategical Communication Plan | |
| 11 | Project Plan/Project Execution Plan | |
| 12 | Analysis/Evaluation of PR Campaigns | |
| 13 | Strategic PR Projects/Presentations | |
| 14 | Strategic PR Projects/Presentations |
| Resources |
| Lecture Notes: Tench R., Yeomans L. (2017) Exploring Public Relations/ Global Strategic Communication,Edinburg Gate UK:Pearson Education Baines P. (2011) Public Relations Contemporary Issues and Techniques.New York: Routledge. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 8 | 32 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 4 | 3 | 12 | |||
| Quiz | 1 | 14 | 14 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MODELS and STRATEGIES of PUBLIC RELATIONS | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc. Prof. Yeşim Esgin |
| Aim | The aim of the course is provide a detailed knowledge about the basic models of public relations discipline and how to develop public relation strategies to students. |
| Course Content | This course contains; Introduction to the course, its system and overview of course syllabus,Conceptual Framework of Public Relations,Public Relations Models and examples,Public Relations Models and examples,Excellence Theory in Public Relations ,Integrated Marketing Communication,The role of Public Relations in IMC,Strategical Planning Process,Strategical Planning Process,Strategical Communication Plan,Project Plan/Project Execution Plan,Analysis/Evaluation of PR Campaigns,Strategic PR Projects/Presentations,Strategic PR Projects/Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explain functions of public relations models. | 16, 9 | E |
| 2. Define public relation strategies. | 13, 19, 21 | |
| 3. Plan public relations campaign strategies. | 8 | G |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 21: Simulation Technique, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | E: Homework, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to the course, its system and overview of course syllabus | |
| 2 | Conceptual Framework of Public Relations | |
| 3 | Public Relations Models and examples | |
| 4 | Public Relations Models and examples | |
| 5 | Excellence Theory in Public Relations | |
| 6 | Integrated Marketing Communication | |
| 7 | The role of Public Relations in IMC | |
| 8 | Strategical Planning Process | |
| 9 | Strategical Planning Process | |
| 10 | Strategical Communication Plan | |
| 11 | Project Plan/Project Execution Plan | |
| 12 | Analysis/Evaluation of PR Campaigns | |
| 13 | Strategic PR Projects/Presentations | |
| 14 | Strategic PR Projects/Presentations |
| Resources |
| Lecture Notes: Tench R., Yeomans L. (2017) Exploring Public Relations/ Global Strategic Communication,Edinburg Gate UK:Pearson Education Baines P. (2011) Public Relations Contemporary Issues and Techniques.New York: Routledge. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |