Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| PODCAST PUBLISHING and MARKETING | YMİ4114916 | Fall Semester | 2+1 | 2,5 | 5 |
| Course Program | Pazartesi 09:00-09:45 Pazartesi 10:00-10:45 Pazartesi 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | The aim of this course is to provide students with knowledge of podcasting and marketing, and to ensure they develop the skills necessary to create podcasts. |
| Course Content | This course contains; Podcasting,Podcast Marketing,Podcast Theme Selection and Listeners,Podcast Content Production,Podcast Editing,Podcast Recording and Production,Studio Course,Application 1 - Theme Determination,Application 2 - Content Production,Application 3 - Content Production and Editorial Correction,Application 4 - Podcast Recording,Application 4 - Podcast Recording,Final testing process of broadcast recordings. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| The student defines the basic definitions and concepts in the field of Podcast production and marketing. | 10, 16, 6 | A, E |
| 2.The student prepares a Podcast program proposal and program draft. | 10, 16, 6, 9 | A, E |
| 3.The student writes Podcast program content. | 10, 16, 6, 9 | A, E |
| 4.Prepare and publish podcast products. | 10, 16, 6, 9 | A, E |
| 5.Defines podcast broadcast statistics and listener profiles. | 10, 16, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Podcasting | The topic content of the relevant week should be read. |
| 2 | Podcast Marketing | The topic content of the relevant week should be read. |
| 3 | Podcast Theme Selection and Listeners | The topic content of the relevant week should be read. |
| 4 | Podcast Content Production | The topic content of the relevant week should be read. |
| 6 | Podcast Editing | The topic content of the relevant week should be read. |
| 7 | Podcast Recording and Production | The topic content of the relevant week should be read. |
| 8 | Studio Course | The topic content of the relevant week should be read. |
| 9 | Application 1 - Theme Determination | The topic content of the relevant week should be read. |
| 10 | Application 2 - Content Production | The topic content of the relevant week should be read. |
| 11 | Application 3 - Content Production and Editorial Correction | The topic content of the relevant week should be read. |
| 12 | Application 4 - Podcast Recording | The topic content of the relevant week should be read. |
| 13 | Application 4 - Podcast Recording | The topic content of the relevant week should be read. |
| 14 | Final testing process of broadcast recordings | The topic content of the relevant week should be read. |
| Resources |
|
Podcast Production and Marketing / Daniel Rowels-Ciaran Rogers |
| Sectoral reports |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | | X | | |
| 4 | Plans new media projects and implements them. | | | | X | |
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | | | | |
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | | | | |
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | | | | | |
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | X | |
| 11 | Plans social responsibility events and takes a role in implementation process. | | | | | |
| 12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
| 13 | Uses tools related to new media and communications, efficiently. | | | X | | |
| 14 | Develops and implement new media projects specifically developed for media organizations. | | | X | | |
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
| ECTS / Workload Table |
| Activities | Number of | Duration(Hour) | Total Workload(Hour) |
| Course Hours | 14 | 3 | 42 |
| Guided Problem Solving | 0 | 0 | 0 |
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
| Term Project | 0 | 0 | 0 |
| Presentation of Project / Seminar | 10 | 6 | 60 |
| Quiz | 0 | 0 | 0 |
| Midterm Exam | 1 | 24 | 24 |
| General Exam | 1 | 36 | 36 |
| Performance Task, Maintenance Plan | 0 | 0 | 0 |
| Total Workload(Hour) | 162 |
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(162/30) | 5 |
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| PODCAST PUBLISHING and MARKETING | YMİ4114916 | Fall Semester | 2+1 | 2,5 | 5 |
| Course Program | Pazartesi 09:00-09:45 Pazartesi 10:00-10:45 Pazartesi 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | The aim of this course is to provide students with knowledge of podcasting and marketing, and to ensure they develop the skills necessary to create podcasts. |
| Course Content | This course contains; Podcasting,Podcast Marketing,Podcast Theme Selection and Listeners,Podcast Content Production,Podcast Editing,Podcast Recording and Production,Studio Course,Application 1 - Theme Determination,Application 2 - Content Production,Application 3 - Content Production and Editorial Correction,Application 4 - Podcast Recording,Application 4 - Podcast Recording,Final testing process of broadcast recordings. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| The student defines the basic definitions and concepts in the field of Podcast production and marketing. | 10, 16, 6 | A, E |
| 2.The student prepares a Podcast program proposal and program draft. | 10, 16, 6, 9 | A, E |
| 3.The student writes Podcast program content. | 10, 16, 6, 9 | A, E |
| 4.Prepare and publish podcast products. | 10, 16, 6, 9 | A, E |
| 5.Defines podcast broadcast statistics and listener profiles. | 10, 16, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Podcasting | The topic content of the relevant week should be read. |
| 2 | Podcast Marketing | The topic content of the relevant week should be read. |
| 3 | Podcast Theme Selection and Listeners | The topic content of the relevant week should be read. |
| 4 | Podcast Content Production | The topic content of the relevant week should be read. |
| 6 | Podcast Editing | The topic content of the relevant week should be read. |
| 7 | Podcast Recording and Production | The topic content of the relevant week should be read. |
| 8 | Studio Course | The topic content of the relevant week should be read. |
| 9 | Application 1 - Theme Determination | The topic content of the relevant week should be read. |
| 10 | Application 2 - Content Production | The topic content of the relevant week should be read. |
| 11 | Application 3 - Content Production and Editorial Correction | The topic content of the relevant week should be read. |
| 12 | Application 4 - Podcast Recording | The topic content of the relevant week should be read. |
| 13 | Application 4 - Podcast Recording | The topic content of the relevant week should be read. |
| 14 | Final testing process of broadcast recordings | The topic content of the relevant week should be read. |
| Resources |
|
Podcast Production and Marketing / Daniel Rowels-Ciaran Rogers |
| Sectoral reports |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | | X | | |
| 4 | Plans new media projects and implements them. | | | | X | |
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | | | | |
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | | | | |
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | | | | | |
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | X | |
| 11 | Plans social responsibility events and takes a role in implementation process. | | | | | |
| 12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
| 13 | Uses tools related to new media and communications, efficiently. | | | X | | |
| 14 | Develops and implement new media projects specifically developed for media organizations. | | | X | | |
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:59Son Güncelleme Tarihi: 05/10/2023 - 13:59
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