Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SOCIAL MEDIA APPLICATIONS and PUBLISHING | YMİ4114915 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 09:00-09:45 Perşembe 10:00-10:45 Perşembe 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | |
| Course Content | This course contains; The Nature and Characteristics of New Media - The Birth of Social Media,Social Media Communication: Strategies, Innovations and Impacts,Social Media Platforms and Usage,Generations and Digital Generations ,Digital Storytelling - Marke Archetypes as a Strategy for Digital Storytelling,The Transformation of Broadcasting: From TV Broadcasting to Digital,Content Production Strategies in Social Media,Early Digital Publications: Blogs, Digital Books-Social Media and Publishing,Social Media and Marketing Communications: Influencer Marketing; Content Production and Student Presentations,Publishing in the Age of Social Media: Whatsapp Hotlines; Youtube Journalism - Content Production and Student Presentations,Digital Publishing and Digital Audience Platforms: Netflix, Amazon, Gain- Content Production and Student Presentations,Artificial Intelligence and Publishing Applications - Content Production and Student Presentations,Virtual Reality and Augmented Reality Applications Sample Projects and Student Presentations,Student Presentations and General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explains the characteristics of new media and social media. | 10, 16, 9 | A |
| Explains the characteristics of social media platforms. | 10, 16, 9 | A |
| Explains content production strategies and points to consider in social media. | 16, 5, 9 | A, F |
| Explains the transformation process of publishing from traditional to digital. | 10, 16, 9 | A |
| Can prepare corporate content for social media platforms. | 10, 5, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The Nature and Characteristics of New Media - The Birth of Social Media | Reading the related lecture note/document |
| 2 | Social Media Communication: Strategies, Innovations and Impacts | Reading the related lecture note/document |
| 3 | Social Media Platforms and Usage | Reading the related lecture note/document |
| 4 | Generations and Digital Generations | Reading the related lecture note/document |
| 5 | Digital Storytelling - Marke Archetypes as a Strategy for Digital Storytelling | Reading the related lecture note/document |
| 6 | The Transformation of Broadcasting: From TV Broadcasting to Digital | Reading the related lecture note/document |
| 7 | Content Production Strategies in Social Media | Reading the related lecture note/document |
| 8 | Early Digital Publications: Blogs, Digital Books-Social Media and Publishing | Reading the related lecture note/document |
| 9 | Social Media and Marketing Communications: Influencer Marketing; Content Production and Student Presentations | Reading the related lecture note/document |
| 10 | Publishing in the Age of Social Media: Whatsapp Hotlines; Youtube Journalism - Content Production and Student Presentations | Reading the related lecture note/document |
| 11 | Digital Publishing and Digital Audience Platforms: Netflix, Amazon, Gain- Content Production and Student Presentations | Reading the related lecture note/document |
| 12 | Artificial Intelligence and Publishing Applications - Content Production and Student Presentations | Reading the related lecture note/document |
| 13 | Virtual Reality and Augmented Reality Applications Sample Projects and Student Presentations | Reading the related lecture note/document |
| 14 | Student Presentations and General Evaluation | Reading the related lecture note/document |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Uses tools related to new media and communications, efficiently. | ||||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 6 | 1 | 6 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 2 | 10 | 20 | |||
| Presentation of Project / Seminar | 1 | 30 | 30 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 15 | 15 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 143 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(143/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SOCIAL MEDIA APPLICATIONS and PUBLISHING | YMİ4114915 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 09:00-09:45 Perşembe 10:00-10:45 Perşembe 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | |
| Course Content | This course contains; The Nature and Characteristics of New Media - The Birth of Social Media,Social Media Communication: Strategies, Innovations and Impacts,Social Media Platforms and Usage,Generations and Digital Generations ,Digital Storytelling - Marke Archetypes as a Strategy for Digital Storytelling,The Transformation of Broadcasting: From TV Broadcasting to Digital,Content Production Strategies in Social Media,Early Digital Publications: Blogs, Digital Books-Social Media and Publishing,Social Media and Marketing Communications: Influencer Marketing; Content Production and Student Presentations,Publishing in the Age of Social Media: Whatsapp Hotlines; Youtube Journalism - Content Production and Student Presentations,Digital Publishing and Digital Audience Platforms: Netflix, Amazon, Gain- Content Production and Student Presentations,Artificial Intelligence and Publishing Applications - Content Production and Student Presentations,Virtual Reality and Augmented Reality Applications Sample Projects and Student Presentations,Student Presentations and General Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explains the characteristics of new media and social media. | 10, 16, 9 | A |
| Explains the characteristics of social media platforms. | 10, 16, 9 | A |
| Explains content production strategies and points to consider in social media. | 16, 5, 9 | A, F |
| Explains the transformation process of publishing from traditional to digital. | 10, 16, 9 | A |
| Can prepare corporate content for social media platforms. | 10, 5, 9 | A, F |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The Nature and Characteristics of New Media - The Birth of Social Media | Reading the related lecture note/document |
| 2 | Social Media Communication: Strategies, Innovations and Impacts | Reading the related lecture note/document |
| 3 | Social Media Platforms and Usage | Reading the related lecture note/document |
| 4 | Generations and Digital Generations | Reading the related lecture note/document |
| 5 | Digital Storytelling - Marke Archetypes as a Strategy for Digital Storytelling | Reading the related lecture note/document |
| 6 | The Transformation of Broadcasting: From TV Broadcasting to Digital | Reading the related lecture note/document |
| 7 | Content Production Strategies in Social Media | Reading the related lecture note/document |
| 8 | Early Digital Publications: Blogs, Digital Books-Social Media and Publishing | Reading the related lecture note/document |
| 9 | Social Media and Marketing Communications: Influencer Marketing; Content Production and Student Presentations | Reading the related lecture note/document |
| 10 | Publishing in the Age of Social Media: Whatsapp Hotlines; Youtube Journalism - Content Production and Student Presentations | Reading the related lecture note/document |
| 11 | Digital Publishing and Digital Audience Platforms: Netflix, Amazon, Gain- Content Production and Student Presentations | Reading the related lecture note/document |
| 12 | Artificial Intelligence and Publishing Applications - Content Production and Student Presentations | Reading the related lecture note/document |
| 13 | Virtual Reality and Augmented Reality Applications Sample Projects and Student Presentations | Reading the related lecture note/document |
| 14 | Student Presentations and General Evaluation | Reading the related lecture note/document |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | |||||
| 3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | X | |||||
| 4 | Plans new media projects and implements them. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Uses tools related to new media and communications, efficiently. | ||||||
| 14 | Develops and implement new media projects specifically developed for media organizations. | X | |||||
| 15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 16 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |