The aim of this course is to examine how search engines are made suitable for the user and an advertising space for the manufacturer with tools such as Google SEO and Google Analytics. At the end of the course, it is aimed for the student to master these areas and to gain comprehensive knowledge of the way search engines work.
Course Content
This course contains; Introduction and lesson introduction,Internet, computer, birth of search engines,How do search engines work? What does the concept of keyword mean?,What is SEO (Search Engine Optimization)? How does it work?,What is Internal Optimization? How does it work?,SEO performance measurement and performance measurement techniques through Google Analytics,SEO performance measurement and performance measurement techniques through Google Analytics II,Midterm,How is SEO done? Step-by-step implementation I,How is SEO done? Step-by-step implementation II,How is SEO done? Step-by-step implementation III,How is SEO done? Step-by-step implementation IV,How is SEO done? Step-by-step implementation V,How is SEO done? Step-by-step implementation VI.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Teaching Methods:
Assessment Methods:
Course Outline
Order
Subjects
Preliminary Work
1
Introduction and lesson introduction
2
Internet, computer, birth of search engines
3
How do search engines work? What does the concept of keyword mean?
4
What is SEO (Search Engine Optimization)? How does it work?
5
What is Internal Optimization? How does it work?
6
SEO performance measurement and performance measurement techniques through Google Analytics
7
SEO performance measurement and performance measurement techniques through Google Analytics II
8
Midterm
9
How is SEO done? Step-by-step implementation I
10
How is SEO done? Step-by-step implementation II
11
How is SEO done? Step-by-step implementation III
12
How is SEO done? Step-by-step implementation IV
13
How is SEO done? Step-by-step implementation V
14
How is SEO done? Step-by-step implementation VI
Resources
John Slavio. (2016). SEO for Beginners : Step-by-step Beginners’ Guide to Dominate the First Page Using Google Analytics, Adwords Etc. Abhishek Kumar. Gülten, K., & Bakırcı, Ö. (2013). Uzmanından SE (4. bs.). Dikeyeksen.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
4
Plans new media projects and implements them.
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Plans social responsibility events and takes a role in implementation process.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Uses tools related to new media and communications, efficiently.
14
Develops and implement new media projects specifically developed for media organizations.
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SEARCH ENGINE OPTIMIZATION and ANALYSIS
-
Fall Semester
2+1
2,5
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Ebru Gamze IŞIKSAÇAN
Name of Lecturer(s)
Assistant(s)
Aim
The aim of this course is to examine how search engines are made suitable for the user and an advertising space for the manufacturer with tools such as Google SEO and Google Analytics. At the end of the course, it is aimed for the student to master these areas and to gain comprehensive knowledge of the way search engines work.
Course Content
This course contains; Introduction and lesson introduction,Internet, computer, birth of search engines,How do search engines work? What does the concept of keyword mean?,What is SEO (Search Engine Optimization)? How does it work?,What is Internal Optimization? How does it work?,SEO performance measurement and performance measurement techniques through Google Analytics,SEO performance measurement and performance measurement techniques through Google Analytics II,Midterm,How is SEO done? Step-by-step implementation I,How is SEO done? Step-by-step implementation II,How is SEO done? Step-by-step implementation III,How is SEO done? Step-by-step implementation IV,How is SEO done? Step-by-step implementation V,How is SEO done? Step-by-step implementation VI.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Teaching Methods:
Assessment Methods:
Course Outline
Order
Subjects
Preliminary Work
1
Introduction and lesson introduction
2
Internet, computer, birth of search engines
3
How do search engines work? What does the concept of keyword mean?
4
What is SEO (Search Engine Optimization)? How does it work?
5
What is Internal Optimization? How does it work?
6
SEO performance measurement and performance measurement techniques through Google Analytics
7
SEO performance measurement and performance measurement techniques through Google Analytics II
8
Midterm
9
How is SEO done? Step-by-step implementation I
10
How is SEO done? Step-by-step implementation II
11
How is SEO done? Step-by-step implementation III
12
How is SEO done? Step-by-step implementation IV
13
How is SEO done? Step-by-step implementation V
14
How is SEO done? Step-by-step implementation VI
Resources
John Slavio. (2016). SEO for Beginners : Step-by-step Beginners’ Guide to Dominate the First Page Using Google Analytics, Adwords Etc. Abhishek Kumar. Gülten, K., & Bakırcı, Ö. (2013). Uzmanından SE (4. bs.). Dikeyeksen.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
4
Plans new media projects and implements them.
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Plans social responsibility events and takes a role in implementation process.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Uses tools related to new media and communications, efficiently.
14
Develops and implement new media projects specifically developed for media organizations.
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
