The aim of this course is to provide the perspective of the media enterprises and media economy in our country and the world by transferring the position of the rapidly developing media enterprises after 1980 and their contributions to the economy.
Course Content
This course contains; Global media and international media institutions,Definition of media industry ,Media production processes,Introduction to media economics,Past and modern economy systems,Monopolization in the media,Advertisement industry and media,Press management definition and properties,Production Processes in Media,Administration in traditional medya institutions ,Administration in new media institutions,Media industry and globalisation,International media nongovernmental inst. and union rights,Labor Processes in media ins; Working processes, rights and auditing.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
comprehend the definitions of media management
6, 9
A, D, G
explain the relationship between media and economy
9
A, D, E
examine the economic, administrative and social structure of media organizations
9
A, D, E
explain the working conditions, rights and responsibilities of traditional media institutions and new media institutions employees
9
A, D, E
Teaching Methods:
6: Experiential Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Global media and international media institutions
2
Definition of media industry
3
Media production processes
4
Introduction to media economics
5
Past and modern economy systems
6
Monopolization in the media
7
Advertisement industry and media
8
Press management definition and properties
9
Production Processes in Media
10
Administration in traditional medya institutions
11
Administration in new media institutions
12
Media industry and globalisation
13
International media nongovernmental inst. and union rights
14
Labor Processes in media ins; Working processes, rights and auditing
Resources
Baytar, O. (2013). Teorik ve Pratik Açıdan Medya Ekonomisine Bakış, Konya: Çizgi Kitabevi.
Kuyucu, M. (2012). Türkiye’de Medya Ekonomisi, İstanbul: Esen Kitap.
Schneider Martin (2013), Management von Medienunternehmen, Springer, Wiesbaden
Lecturer notes
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
14
2
28
Resolution of Homework Problems and Submission as a Report
14
2
28
Term Project
1
10
10
Presentation of Project / Seminar
1
4
4
Quiz
1
2
2
Midterm Exam
1
21
21
General Exam
1
21
21
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
142
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
MEDIA MANAGEMENT
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Esra OĞUZHAN
Name of Lecturer(s)
Assist.Prof. Esra OĞUZHAN
Assistant(s)
Aim
The aim of this course is to provide the perspective of the media enterprises and media economy in our country and the world by transferring the position of the rapidly developing media enterprises after 1980 and their contributions to the economy.
Course Content
This course contains; Global media and international media institutions,Definition of media industry ,Media production processes,Introduction to media economics,Past and modern economy systems,Monopolization in the media,Advertisement industry and media,Press management definition and properties,Production Processes in Media,Administration in traditional medya institutions ,Administration in new media institutions,Media industry and globalisation,International media nongovernmental inst. and union rights,Labor Processes in media ins; Working processes, rights and auditing.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
comprehend the definitions of media management
6, 9
A, D, G
explain the relationship between media and economy
9
A, D, E
examine the economic, administrative and social structure of media organizations
9
A, D, E
explain the working conditions, rights and responsibilities of traditional media institutions and new media institutions employees
9
A, D, E
Teaching Methods:
6: Experiential Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Global media and international media institutions
2
Definition of media industry
3
Media production processes
4
Introduction to media economics
5
Past and modern economy systems
6
Monopolization in the media
7
Advertisement industry and media
8
Press management definition and properties
9
Production Processes in Media
10
Administration in traditional medya institutions
11
Administration in new media institutions
12
Media industry and globalisation
13
International media nongovernmental inst. and union rights
14
Labor Processes in media ins; Working processes, rights and auditing
Resources
Baytar, O. (2013). Teorik ve Pratik Açıdan Medya Ekonomisine Bakış, Konya: Çizgi Kitabevi.
Kuyucu, M. (2012). Türkiye’de Medya Ekonomisi, İstanbul: Esen Kitap.
Schneider Martin (2013), Management von Medienunternehmen, Springer, Wiesbaden
Lecturer notes
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions.
X
3
Analyzes the needs of the media organizations and plans and applies strategies accordingly.
X
4
Plans new media projects and implements them.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Plans social responsibility events and takes a role in implementation process.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Uses tools related to new media and communications, efficiently.
X
14
Develops and implement new media projects specifically developed for media organizations.
X
15
Sensitive to the environment, the universality of social rights and the protection of cultural values.
16
Knowledgeable about occupational health and safety and can use this information when necessary.
17
Uses Turkish language fluently and accurately in scientific and professional works.
