Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PRODUCT PHOTOGRAPHY | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Engin GERÇEK |
| Assistant(s) | |
| Aim | Transferring the basic principles and applications necessary for performing professional shooting in a studio environment covering many areas such as place, food, textile, portrait and fashion photography. In the course, students prepare a project consisting of 3 different subjects. |
| Course Content | This course contains; Review of basic photo information - Brief photo history,- Areas where the product photo is used - Product photography areas (gastronomy, clothing, vehicles, industry, architecture, food, startup products) - Stock photography and e-commerce, startup handicrafts concentrated in the pandemic) - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting,SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting),SUBJECT - Gastronomy (food, beverage, container) photography PRACTICE - Food shooting HOMEWORK - Gastronomy shoot,HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting,HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting,HOMEWORK ASSESSMENT - Evaluate your wrist watch, jewelry shooting homework SUBJECT - User manual photo series of a product (combining and using the fragmented object with hand cast) PRACTICE - folding stages of the folding bike and placing it in the car trunk) HOMEWORK - User manual photo series shooting,HOMEWORK ASSESSMENT - User manual photo series shooting SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study,SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started,MEETING THE MARKET - Professional studio and professional retoucher visit - Sample jewelery shooting on visit,SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment,HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment,SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Uses photographic techniques to include creative thinking in applications in various fields of media. | 6, 9 | E |
| It acts in the context of multiculturalism in line with new ideas. | 10 | E |
| Uses photography as an element of design in applications. | 6, 9 | A |
| Creates manipulations on photographs through image processing software. | 6, 9 | E |
| It synthesizes photographs manipulated in line with general graphic design knowledge with other elements of design such as illustration and typography. | 10, 6, 9 | E |
| It creates a photographic image without manipulating the captured photo. | 6 | E |
| Uses Adobe Lightroom photo editing/processing software applications. | 6, 9 | E |
| Teaching Methods: | 10: Discussion Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Review of basic photo information - Brief photo history | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 2 | - Areas where the product photo is used - Product photography areas (gastronomy, clothing, vehicles, industry, architecture, food, startup products) - Stock photography and e-commerce, startup handicrafts concentrated in the pandemic) - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 3 | SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting) | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 4 | SUBJECT - Gastronomy (food, beverage, container) photography PRACTICE - Food shooting HOMEWORK - Gastronomy shoot | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 5 | HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 6 | HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 7 | HOMEWORK ASSESSMENT - Evaluate your wrist watch, jewelry shooting homework SUBJECT - User manual photo series of a product (combining and using the fragmented object with hand cast) PRACTICE - folding stages of the folding bike and placing it in the car trunk) HOMEWORK - User manual photo series shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 9 | HOMEWORK ASSESSMENT - User manual photo series shooting SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 10 | SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 11 | MEETING THE MARKET - Professional studio and professional retoucher visit - Sample jewelery shooting on visit | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 12 | SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 13 | HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 14 | SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| Resources |
| 1. Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları 2. Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları 3. David Bate - Fotoğraf Anahtar Kavramlar; De Ki Yayınları 4. Walter Benjamin - Fotoğrafın Kısa Tarihçesi, YGS Yayınları 5. Maria Short - Yaratıcı Fotoğrafçılıkta Bağlam ve Anlatı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 20 | 40 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 16 | 32 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PRODUCT PHOTOGRAPHY | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Engin GERÇEK |
| Assistant(s) | |
| Aim | Transferring the basic principles and applications necessary for performing professional shooting in a studio environment covering many areas such as place, food, textile, portrait and fashion photography. In the course, students prepare a project consisting of 3 different subjects. |
| Course Content | This course contains; Review of basic photo information - Brief photo history,- Areas where the product photo is used - Product photography areas (gastronomy, clothing, vehicles, industry, architecture, food, startup products) - Stock photography and e-commerce, startup handicrafts concentrated in the pandemic) - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting,SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting),SUBJECT - Gastronomy (food, beverage, container) photography PRACTICE - Food shooting HOMEWORK - Gastronomy shoot,HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting,HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting,HOMEWORK ASSESSMENT - Evaluate your wrist watch, jewelry shooting homework SUBJECT - User manual photo series of a product (combining and using the fragmented object with hand cast) PRACTICE - folding stages of the folding bike and placing it in the car trunk) HOMEWORK - User manual photo series shooting,HOMEWORK ASSESSMENT - User manual photo series shooting SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study,SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started,MEETING THE MARKET - Professional studio and professional retoucher visit - Sample jewelery shooting on visit,SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment,HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment,SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Uses photographic techniques to include creative thinking in applications in various fields of media. | 6, 9 | E |
| It acts in the context of multiculturalism in line with new ideas. | 10 | E |
| Uses photography as an element of design in applications. | 6, 9 | A |
| Creates manipulations on photographs through image processing software. | 6, 9 | E |
| It synthesizes photographs manipulated in line with general graphic design knowledge with other elements of design such as illustration and typography. | 10, 6, 9 | E |
| It creates a photographic image without manipulating the captured photo. | 6 | E |
| Uses Adobe Lightroom photo editing/processing software applications. | 6, 9 | E |
| Teaching Methods: | 10: Discussion Method, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Review of basic photo information - Brief photo history | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 2 | - Areas where the product photo is used - Product photography areas (gastronomy, clothing, vehicles, industry, architecture, food, startup products) - Stock photography and e-commerce, startup handicrafts concentrated in the pandemic) - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 3 | SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting) | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 4 | SUBJECT - Gastronomy (food, beverage, container) photography PRACTICE - Food shooting HOMEWORK - Gastronomy shoot | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 5 | HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 6 | HOMEWORK ASSESSMENT - Evaluating the gastronomy homework SUBJECT clothing photography PRACTICE - Shoe shooting HOMEWORK - Shoe shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 7 | HOMEWORK ASSESSMENT - Evaluate your wrist watch, jewelry shooting homework SUBJECT - User manual photo series of a product (combining and using the fragmented object with hand cast) PRACTICE - folding stages of the folding bike and placing it in the car trunk) HOMEWORK - User manual photo series shooting | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 9 | HOMEWORK ASSESSMENT - User manual photo series shooting SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 10 | SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 11 | MEETING THE MARKET - Professional studio and professional retoucher visit - Sample jewelery shooting on visit | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 12 | SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 13 | HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| 14 | SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment | Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları |
| Resources |
| 1. Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları 2. Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları 3. David Bate - Fotoğraf Anahtar Kavramlar; De Ki Yayınları 4. Walter Benjamin - Fotoğrafın Kısa Tarihçesi, YGS Yayınları 5. Maria Short - Yaratıcı Fotoğrafçılıkta Bağlam ve Anlatı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |