Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
CONSUMER BEHAVIOR | - | Spring Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
Name of Lecturer(s) | Lect. Sema SEZER |
Assistant(s) | PROF.DR.AYŞEN AKYÜZ |
Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
Course Content | This course contains; Introduction to Consumer Behavior Tüketici Davranışına Giriş,Characteristics of Consumer Behavior,Theories of Consumer Behavior Tüketici Davranışı Teorileri,Perception,Memory and Learning,Motivation and interest,Personality and Psychographic Factors,Attitude and Persuasion,Reference Groups and Family,Culture and Sub-culture,Consumer Behavior Research,New Tendencies in Consumer Behavior,purchasing decision process,Group Influence and Social Media. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Discuss the new tendincies and trends of consumer behavior. | 10, 16, 9 | A |
1. Explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
2. Explain the main factors influencing consumer behavior. | 13, 16, 9 | A |
3. Explain consumer buying decision process. | 13, 16, 9 | A |
4. Explore consumer research. | 13, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction to Consumer Behavior Tüketici Davranışına Giriş | |
2 | Characteristics of Consumer Behavior | Reading the section requested by the lecturer from the relevant chapter |
3 | Theories of Consumer Behavior Tüketici Davranışı Teorileri | Reading the section requested by the lecturer from the relevant chapter |
4 | Perception | Reading the section requested by the lecturer from the relevant chapter |
5 | Memory and Learning | Reading the section requested by the lecturer from the relevant chapter |
6 | Motivation and interest | Reading the section requested by the lecturer from the relevant chapter |
7 | Personality and Psychographic Factors | Reading the section requested by the lecturer from the relevant chapter |
8 | Attitude and Persuasion | Reading the section requested by the lecturer from the relevant chapter |
9 | Reference Groups and Family | Ders kitabından ilgili bölümün okunması |
10 | Culture and Sub-culture | Reading the section requested by the lecturer from the relevant chapter |
11 | Consumer Behavior Research | - |
12 | New Tendencies in Consumer Behavior | Reading of the related white paper |
13 | purchasing decision process | Reading of the related white paper |
14 | Group Influence and Social Media | Reading of the related white paper |
Resources |
1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. 3.Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
Powerpoint presentations |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
2 | Knows the basic theories of media and visual arts disciplines. | ||||||
3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
6 | Understands the symbol systems of cultures. | ||||||
7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
12 | Applies visual design techniques in new media environments. | ||||||
13 | Has aesthetic awareness and understanding of design. | ||||||
14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
19 | Can read and understand at least one foreign language at B1 level. | ||||||
20 | Plans and takes part in social responsibility projects. | ||||||
21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 14 | 3 | 42 | |||
Term Project | 2 | 12 | 24 | |||
Presentation of Project / Seminar | 0 | 0 | 0 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 20 | 20 | |||
General Exam | 1 | 30 | 30 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 158 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(158/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
CONSUMER BEHAVIOR | - | Spring Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
Name of Lecturer(s) | Lect. Sema SEZER |
Assistant(s) | PROF.DR.AYŞEN AKYÜZ |
Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
Course Content | This course contains; Introduction to Consumer Behavior Tüketici Davranışına Giriş,Characteristics of Consumer Behavior,Theories of Consumer Behavior Tüketici Davranışı Teorileri,Perception,Memory and Learning,Motivation and interest,Personality and Psychographic Factors,Attitude and Persuasion,Reference Groups and Family,Culture and Sub-culture,Consumer Behavior Research,New Tendencies in Consumer Behavior,purchasing decision process,Group Influence and Social Media. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Discuss the new tendincies and trends of consumer behavior. | 10, 16, 9 | A |
1. Explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
2. Explain the main factors influencing consumer behavior. | 13, 16, 9 | A |
3. Explain consumer buying decision process. | 13, 16, 9 | A |
4. Explore consumer research. | 13, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction to Consumer Behavior Tüketici Davranışına Giriş | |
2 | Characteristics of Consumer Behavior | Reading the section requested by the lecturer from the relevant chapter |
3 | Theories of Consumer Behavior Tüketici Davranışı Teorileri | Reading the section requested by the lecturer from the relevant chapter |
4 | Perception | Reading the section requested by the lecturer from the relevant chapter |
5 | Memory and Learning | Reading the section requested by the lecturer from the relevant chapter |
6 | Motivation and interest | Reading the section requested by the lecturer from the relevant chapter |
7 | Personality and Psychographic Factors | Reading the section requested by the lecturer from the relevant chapter |
8 | Attitude and Persuasion | Reading the section requested by the lecturer from the relevant chapter |
9 | Reference Groups and Family | Ders kitabından ilgili bölümün okunması |
10 | Culture and Sub-culture | Reading the section requested by the lecturer from the relevant chapter |
11 | Consumer Behavior Research | - |
12 | New Tendencies in Consumer Behavior | Reading of the related white paper |
13 | purchasing decision process | Reading of the related white paper |
14 | Group Influence and Social Media | Reading of the related white paper |
Resources |
1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. 3.Ed. Çakırer Mehmet Akif, Sezen Bozyiğit (2020) Tüketici Davranışları, Nobel Yayınevi, Ankara. |
Powerpoint presentations |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
2 | Knows the basic theories of media and visual arts disciplines. | ||||||
3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
6 | Understands the symbol systems of cultures. | ||||||
7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
12 | Applies visual design techniques in new media environments. | ||||||
13 | Has aesthetic awareness and understanding of design. | ||||||
14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
19 | Can read and understand at least one foreign language at B1 level. | ||||||
20 | Plans and takes part in social responsibility projects. | ||||||
21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |