Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa Elcil |
| Aim | The aim of this course is; public relations definition, historical process and methods by analyzing and interpreting the student's public relations activities, genres, methods and strategies. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Definition and concept of Public Relations. ,Marketing, Advertising concepts and historical development processes. ,Basic Principles in Public Relations. ,Public Relations Models. ,Planning, Budgeting, Auditing and Execution in Public Relations. ,Corporate Culture in Public Relations, Corporate Image, Internal Communication. ,Corporate Culture in Public Relations, Corporate Image, Internal Communication 2.,Public Relations Practices. ,Recognition and Institutional Image. ,Public Relations and Public Opinion. ,Public Relations and Media. ,Public Relations and Sponsorship. ,Digital marketing. ,Public Relations Practices. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Defines the concept of Public Relations. | 9 | A |
| Can discuss public relations practices and plans. | 9 | A |
| Distinguishes public relations strategies, methods and types. | 9 | A |
| Halkla İlişkilerde bütçeleme ve denetim yapabilir. | 9 | A |
| Understands the place of public relations in institutional structuring. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition and concept of Public Relations. | Lecture notes |
| 2 | Marketing, Advertising concepts and historical development processes. | Lecture notes |
| 3 | Basic Principles in Public Relations. | Lecture notes |
| 4 | Public Relations Models. | Lecture notes |
| 5 | Planning, Budgeting, Auditing and Execution in Public Relations. | Lecture notes |
| 6 | Corporate Culture in Public Relations, Corporate Image, Internal Communication. | Lecture notes |
| 7 | Corporate Culture in Public Relations, Corporate Image, Internal Communication 2. | Lecture notes |
| 8 | Public Relations Practices. | Lecture notes, homework |
| 9 | Recognition and Institutional Image. | Lecture notes, homework |
| 10 | Public Relations and Public Opinion. | Lecture notes, homework |
| 11 | Public Relations and Media. | Lecture notes, homework |
| 12 | Public Relations and Sponsorship. | Lecture notes, homework |
| 13 | Digital marketing. | Lecture notes, homework |
| 14 | Public Relations Practices. | Lecture notes, homework |
| Resources |
| Halkla İlişkilere Giriş, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Halkla İlişkiler Uygulaması, Fraser P. Seitel, Nobel Yayıncılık, Ankara, 2016. Halkla İlişkilere Giriş, Metin Işık, Eğitim Kitabevi, İstanbul, 2004.Stratejik Halkla İlişkiler Yönetimi, Ahmed Bülend Göksel, Nobel Yay., İstanbul, 2013. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | X | |||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 10 | 20 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 1 | 18 | 18 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa Elcil |
| Aim | The aim of this course is; public relations definition, historical process and methods by analyzing and interpreting the student's public relations activities, genres, methods and strategies. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Definition and concept of Public Relations. ,Marketing, Advertising concepts and historical development processes. ,Basic Principles in Public Relations. ,Public Relations Models. ,Planning, Budgeting, Auditing and Execution in Public Relations. ,Corporate Culture in Public Relations, Corporate Image, Internal Communication. ,Corporate Culture in Public Relations, Corporate Image, Internal Communication 2.,Public Relations Practices. ,Recognition and Institutional Image. ,Public Relations and Public Opinion. ,Public Relations and Media. ,Public Relations and Sponsorship. ,Digital marketing. ,Public Relations Practices. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Defines the concept of Public Relations. | 9 | A |
| Can discuss public relations practices and plans. | 9 | A |
| Distinguishes public relations strategies, methods and types. | 9 | A |
| Halkla İlişkilerde bütçeleme ve denetim yapabilir. | 9 | A |
| Understands the place of public relations in institutional structuring. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition and concept of Public Relations. | Lecture notes |
| 2 | Marketing, Advertising concepts and historical development processes. | Lecture notes |
| 3 | Basic Principles in Public Relations. | Lecture notes |
| 4 | Public Relations Models. | Lecture notes |
| 5 | Planning, Budgeting, Auditing and Execution in Public Relations. | Lecture notes |
| 6 | Corporate Culture in Public Relations, Corporate Image, Internal Communication. | Lecture notes |
| 7 | Corporate Culture in Public Relations, Corporate Image, Internal Communication 2. | Lecture notes |
| 8 | Public Relations Practices. | Lecture notes, homework |
| 9 | Recognition and Institutional Image. | Lecture notes, homework |
| 10 | Public Relations and Public Opinion. | Lecture notes, homework |
| 11 | Public Relations and Media. | Lecture notes, homework |
| 12 | Public Relations and Sponsorship. | Lecture notes, homework |
| 13 | Digital marketing. | Lecture notes, homework |
| 14 | Public Relations Practices. | Lecture notes, homework |
| Resources |
| Halkla İlişkilere Giriş, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Halkla İlişkiler Uygulaması, Fraser P. Seitel, Nobel Yayıncılık, Ankara, 2016. Halkla İlişkilere Giriş, Metin Işık, Eğitim Kitabevi, İstanbul, 2004.Stratejik Halkla İlişkiler Yönetimi, Ahmed Bülend Göksel, Nobel Yay., İstanbul, 2013. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | X | |||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |